Paddy McGill: How to Expand Your Business Using Online Training (Success day 1 of Summit)

Are you an entrepreneur wondering how you can grow your company?

The right spot is here. Perhaps you've maxed out the time you have available to work with clients, or want attracting new clients to purchase your product. No matter what your model of business If you've reached an impasse, you'll need a strategy to scale your enterprise.

This week, we'd like to share with you how online courses can help you do that by reaching out to more people and reducing time as well as expanding your area of influence - no regardless of what kind of business owner you are.

  Check out our no-cost video with course development professional Paddy McGill, to learn the best ways to scale your company with online classes and learn how others who have succeeded.  

  Expand Your Client's Business Using Online Courses  

Running a client business can be extremely rewarding. Whether you're a freelancer, consultant, influencer or service supplier, there's usually an unbeatable satisfaction being able to work with clients to help them get a result that they could not by themselves.

There's a major issue when running a business for clients.

When you deal with customers in a one-on-one manner that means you're trading time for money. With only 24 hours in the day, there's a limit to the number of clients you can serve.

It's a good thing that by using online courses it is possible to increase your efforts to assist more clientswithout needing to duplicate yourself.

A variety of types of entrepreneurs are transitioning into online courses in a similar fashion. Let's look at how different types of client-based businesses accomplish this.

  YouTubers  

YouTubers have historically depended on advertising revenue. Because of the material they already create, packaging the content into an online course is straightforward, and allows them to generate a much more lucrative return on investment that what they can earn from advertisements.

Sunny Lenarduzzi is a great illustration of this.

  Bloggers  

Typically, bloggers would work to publish posts that are accessible for free on their blogs and try to monetize their content by using banner advertisements and affiliate links. These days there are many bloggers who have found they can generate more revenue using the same method when they convert their content into online course.

  Speakers  

For those who've reached a ceiling with the number of speaking gigs they can accept, online courses will help them break the limit. Many experts who do this opt to give talks for no cost to earn revenue selling related online courses.

Michael Port has been giving keynotes on public speaking and professional growth for more than fifteen years. He's an example of someone with a successful speaking career who decided to transition out of keynote speeches and concentrate on creating a greater impact through online courses.

  Podcasters  

Podcasters are also ditching the traditional sponsorship model, to sell their own course. They can monetize their audience without interrupting their shows with ads from other companies.

John Lee Dumas is a podcaster that has used online training to increase his followers as well as his business. He created the popular podcast "Entrepreneurs on Fire and it increased to six figures through sponsorships. Then he created an online training course for podcasters which is now bringing in greater revenue.

  Coaches and Consultants  

Professionals who have reached capacity within their schedules and are unable to exchange more hours for cash are increasing their productivity through the creation of more online classes, by creating a digital part of their businesses.

Mari Smith is a leading expert in Facebook marketing, as well as consulting for many businesses. For her own growth she has decided to pass on her expertise via online training.

  Authors  

Authors can augment diminishing book revenue by offering online courses as a natural extension of concepts covered in their books. An example could be Dorie Clark, who is a top-selling brand expert and author. After the success in her writing, Dorie decided to take her company up a notch with the launch of an online program dubbed, the Recognized Expert.

If you have a skill, audience, or passion that is sought-after by people, offering it online as a course can be a fantastic way to extend your business and generate additional revenue.

The online courses may also be utilized as an acquisition method, which can bring in more customers for different areas of your business. Let's dive into this further in the next part.

  Online Training Courses to Help Customers Acquisition  

Some businesses flip the model of online courses on its head by using online courses to build an audience to make them purchase other products.

One excellent example is Hootsuite which is a leading supplier of social media management software. They offer free social media marketing online courses through the Hootsuite Academy. More than 250,000 individuals have taken the courses as well as many of them signed up as paying clients of Hootsuite's application.

  Online Training Courses to Help Customers Prosperity  

Additionally, you can make use of online training courses to educate your customers to utilize your products, making sure they aren't tempted to switch to another competitor. This is an effective option when your product has a learning curve to use.

One good illustration of this is Later A company that provides software to manage and schedule social media postings. While their software is easy to use, lots of users don't know how to be successful using social media. Later found that people would sign up, try the application without much results on social media before leaving the website.

  Myths Concerning creating online courses  

At this point you might think: If online courses are so great, why doesn't everybody have one? In the end, as you've seen from the examples above, online courses are helpful to all kinds of business owners, in various stages of their business.

Following a survey of our audience We discovered that there are a few commonly believed myths and misinformation about making online classes that hinder people from engaging in the process.

Let's break them down.

  Myth #1: I'm not an specialist, therefore I cannot develop an online course.  

The reality is, if you help someone obtain the outcome they're hoping for, to that person you're an professional. While there may be certain things that you can learn, if you can lead your listeners through the path they want to take, this is enough.

  Myth #2: Anyone are able to learn from me absolutely free of charge  

Even though this may be the case, what people want the most and will purchase is the convenience. When they take an online course, students get proven advice, accountability, and community. Indeed, having access to a community is an important selling point in someone's decision to take a risk on an online course.

  Myth #3: I don't know what I should teach  

Review the intersection of your talents, interests, and market demand. Are you best equipped to impart knowledge? Do you have questions that are frequently asked by clients? If so, this is typically a good evidence that you should make an online class to answer those questions.

  Myth 4: If I train them, they will not employ me.  

Not everyone wants to or can afford to hire your expertise. Design your online course to appeal to DIYers in the market They do not want to pay for your service anyway.

  Myth #5"I'm not able to devote enough time  

Making an online course allows you to reach out to more students and in less time. When you put in time upfront and letting some time later.

  Myth #6: I would like my class to be flawless  

Ah, perfectionism. It's true that there's nothing that is perfect. Your customers are the best judge. Even if you think your course is perfect, your students will identify areas for improvement. A course that is done is much better than one that is perfect.

  Myth #7: There's way too much competition  

It is the sign of the demand for market. This isn't a bad thing. What you need to focus on is out how to make your mark. Find out how to connect your subject to the specific market you want to reach and then infuse the message with your unique voice.

Beware of these myths that could get in the way you of you taking action!

If you're seeking more tips on how to get started designing your own online courses, download this free tutorial on creating and selling online courses.