one of the top 10 creators Mina Irfan's T-Commerce, Consolidates her business using TCommerce
Read how TCommerce helps Mina save time and simplify her company.
Mina Irfan founded Universe Guru and has been giving classes about spirituality and advice for living through ever since. Mina was among the top 10 creators of 2021 and this despite having a small team and only making use of a couple of platforms to run her business. Due to the growth she's achieved, Mina wants to share her advice on how to create a profitable and sustainable business.
Learn more about Mina's advice on how to build an enterprise that is scalable and taking into consideration strategies you can apply to your own.
Mina's 4 tips to help you build and expand a successful business
Mina started building her brand through the launch of her own Youtube channel 11 years ago where she focused on giving practical and spiritual advice which later evolved to her present role as an expert in life coaching. Not long after, Mina launched her first training under the title Universe Guru. Since she has personal experience of childhood trauma, she aims to assist others in healing through her activities.
A Course Creator and business owner for over 3 years, Mina has narrowed down 4 tricks she's learned through the years that will assist you with scaling your company.
1. Consolidate your tools and integrates
A single of the most important things Mina has learned over the last 3 years is the importance of having a simple, but powerful toolset.
Mina was a victim of fate, having learned this hard lesson. When she began her career as a Course Creator Mina experimented with different systems to help her business grow. A mentor strongly suggested using a third-party tool to create her sales page. She purchased the platform and put in a great deal of time and money to make it operating. Even hiring additional staff to make the sales page professionally developed.
Unfortunately, this tool wasn't useful and her sales did not improve according to her expectations. Additionally, her students complained that the sales site was difficult to navigate and they were left with a confusion as to where the buy button was. Mina also continuously ran into issues with the integration that took lots of time and energy to resolve.
Mina suggests Creators keep business operations simple and lean by focusing on making use of a few essential integrations. This way, there's no complexities, funnels that are confusing and a lot of shifting parts where things can go wrong.
Do you want to know what her most essential tools are to run her company? These are her three top tools:
- Mina utilizes Youtube for organic leads. She hosts YouTube live sessions and posts important video content on them, and links to her sales page where students can purchase her courses.
- Additionally, she uses Zoom to hold live coaching sessions with students.
2. Boost sales with discounts and incentives
Sales vary and fluctuate depending on different external factors that Mina cannot be in control of. But, she is able to boost sales even during slower seasons or during busy times with her family life, when she doesn't have time to develop material.
Mina suggests offering discounts and incentives on your products for your students. Discounts could be attractive to students who are price conscious or don't have the capacity to repay the entire amount all at once.
There are a variety of methods that are effective to Mina provides incentives and discounts:
- Make time-based flash sales. It creates urgency, and the students tend to buy multiple courses. This works the best when the offer is linked with a holiday or important day for you such as New Year, Black Friday or even during the anniversary of your course or anniversary, etc.
- Offer a discounted product as the Order Bump or Order Bumps offer upsells that are incorporated into the checkout which your customer can add to their cart with just the click of a button. You can offer the additional course at a discount cost. The student can be aware of the strikethrough cost and be aware that if they purchase the second item now, they will be saving money. The Order Bump
- Make course bundles with a discount. The reduced price allows students to take on more courses at once as well as increase the average order value. Mina offers many bundles targeting various needs, such as that of the University Bundle.
3. Give an exclusive rate for your product
Contrary to discount offers, Mina recommends that offering greater access and exclusivity to your products is an excellent way to scale your business. Some students are willing to pay the additional amount for a full VIP experience. They would like more time and energy from you so you must make use of this.
Mina offers VIP options for some of her courses such as for instance, the Rich Babe Mastermind in Hawaii. It was initially scheduled for two days long, but Mina added a third day for exclusive dinner together with her, at an additional fee. Mina stated that the people who choose the VIP experience usually tend to stay, this gave her an edge in terms of revenues.
4. Develop a sustainable model for your business with TCommerce
The best suggestion Mina has for Creators is to create an organization that will last. One-time sales are great but they don't last long, and there is a constant effort required to attract them. The most sustainable business model is to generate recurring income by selling products with regular payments, or subscriptions.
- First, you must attract customers willing to pay for a subscription-based product and build a loyal connection with the customers. Mina does this by doing her best, by listening, and truly caring about her students.
A few of the most common subscription-based offerings offered by Creator are members' access to a group as well as monthly subscription-based course content along with ongoing coaching sessions.
4 reasons to for why Mina is a fan of TCommerce
1.) Simpler business: With the help of TCommerce, Mina can streamline her business operations. It hosts her educational platform as well as a payment processor, sales and webpage, which is the only platform she needs, simplifying her entire business.
2) Focus on teaching and creation: Mina saves time since she does not have to handle third-party tools as well as not having to hire extra staff or teach them how to use multiple platforms.
Mina is also able to save money due to paying for third-party software.
With the extra money and the time to spare, Mina can focus all her energy on creating courses, supporting her students, and refining or conceiving of fresh curriculum while minimizing interference feasible.
3) The best support team in the industry Support staff of Thinkfic is helpful and accessible. Whenever Mina has problems with payments they are always willing to assist her in resolving problems. She also loves the fact that the support team is able to solve any of her issues.
Mina is thrilled that all profits from TCommerce can be reinvested into further developing and improving the product. She feels confident that the product has been designed to fulfill her desires as a creator.
4.) Access to exclusive selling tools: If you weren't aware, having a TCommerce account TCommerce gives you access to selling tools! It includes the ability to purchase Order Bumps and payments via wallets (Apple Pay as well as Google Pay), and the possibility of collecting students' location when you check out.
Mina recommends that any businesses strapped for time must definitely switch towards TCommerce. TCommerce helped her reduce time spent on the management of sales and payment as well as gave her time to focus on what mattered the most: writing course material as well as assisting students.
It takes just five minutes to configure TCommerce!
Get set up in moments with TCommerce. After that, you'll have access to our collection of integrated payment processor bookskeeping and bookkeeping tools as well as effective selling tools at no cost such as the Order Bumps and check-out features.
Are you struggling to set it up? Check out our step-by-step instructions here.