Nine ways to make use of screen-recorded video to improve communication within the workplace

The majority of employees are not engaged or active disengaged from their jobs.

Video communications are a fantastic way to be a lifesaver

We'll show you 9 ways to utilize video to improve team engagement and show you how to make these videos with the simplest screen recording device.

The first question is what exactly do you mean by a screen recorder?

It's a great method to communicate ideas quickly to customers or colleagues without having to write (and edit) lengthy descriptions about the specifics of an idea.

You also don't have to fret with taking exact screenshots or labeling them in order to display certain things. Instead, just guide users through the steps using an audio recording of the screen and audio explaining things.

9 methods to improve communication via video recordings

Screen-recorded videos add an element of authenticity to your communications by recording face expressions and tone of voice and non-verbal communication -- in turn, engaging employees, as well as reducing any confusion that may arise solely from the text.

Utilize these videos to help with any kind of internal communication like sharing reports on performance or presentations, instructional materials including:

1. Executive messages

77 % of the actively engaged employees say they'd like receiving a consistent frequency of communications from their leaders and managers, which include regular updates on their activities, as well as executives who explain why they make decisions.

However, the leadership usually limit their communications to town hall meetings every quarter, and lengthy email announcements. Communications that are written do not gain employees' trust, or get them involved.

Screen-recorded video could serve as an intermediary between the C-suite as well as the general public. Easy and quick to capture, these films have more authenticity and are less scripted. These videos help leaders gain their employees' trust faster and help build a loyal team.

"Being focused on video and visuals for your work-related communication is the best way to fight this. The result is that you have to lift off your veil and shield yourself from writing or edited messages."

2. A warm welcome to all new employees

50% of newly hired employees plan to leave soon because of poor onboarding experiences that leave them feeling disconnected.

Uninteresting presentations that highlight the company's vision and values are not effective in attracting new hires.

Screen-recorded welcome video clips are the perfect solution. They capture the excitement it is to welcome the new employee in the fold and without needing to schedule time to make them available to attend another Zoom conference. In addition, since the videos will be shown to you they also provide:

• Make sure that you make employees feel welcome
• Help you and your coworkers to build trust with the new employee straight out of the box.

This is an example of Maddie Diaz, Senior Demand Generation Specialist at the firm, who created the video below to introduce herself to the marketing department.

3. Onboarding of employees

Below is the EMS Interactive video for training that awards quiz takers points based on the answers they provide:

4. Walkthroughs of the product

Teams need a strong grasp of your product's benefits before they can market and sell it.

Making snackable feature films can be an efficient method to get more into the process of explaining the product rather than just a demonstration is by itself.

• Scale product education
• Make sure that all content is created in a way that is easily accessible

5. Guides through the process as well as directions

Have you heard of " Hey, so how can I move forward from this point?" messages? These messages indicate that your employees do not know the full extent of the procedures.

However, only 4 out of 10 employees who work from home or work in hybrid environments claim to know the standards they are expected to adhere to when they are on the job.

Screen-recorded walkthroughs of process are useful tools for setting up specific job objectives. Then, encourage sales, marketing support, product, and other departments to develop them for their employees in a way that breaks them into these categories:

• Processes Examples are the ideal method to use specific tools, submit pay checks, or navigate through internal databases.
• Workflows Which responsibilities are assigned first, then and then? And who is responsible on what? And who will pass the ball next.
• Communications with teams • When is it appropriate to hold meetings and when should you show screen-recorded video, and the method of making the videos.

Additionally, you can assist your employees in resolving simple tech issues through instructional videos for troubleshooting and also answer commonly demanded questions.

What's the best thing? Screen-recorded films are effective when formulating procedures for freelancers also. For instance, Shopify uses payment process walks to cut down on back and forth between freelancers and managers on being paid.

6. Trainings that are just-in-time

The majority of employees who participated on the TalentLMS survey expressed discontent about their educational programme due to the fact that it isn't very relevant for them. As it's unimportant, employees tend to lose 50-80 percent of their education within 2 days.

What is the solution?

Because of the instant application, the message is also far better retained than when employees are forced to sit through a helpful but irrelevant-in-the-moment training workshop.

"Having such a platform will be the sole authentic source. Let's allow us to use embed code or link, integrate it into learning yet switch it to the original state without embed code or link changing it's saved our lives numerous times in the past few years."

In addition, with the help of extensive video analytics, you can track easily your audience's reaction to the videos you create to gauge the effectiveness of your program to train your employees.

7. Sales enablement training

Between prospecting, doing cold outreach and selling, it's not difficult for sales emails to slip into the inboxes of busy reps. Workshops of the same size that can fit in between busy schedules don't see any retention either.

In contrast, providing one-to-one sales education using video formats can be a great strategy to improve the level of adoption and boost the performance of your staff. You can record different sales enablement videos sharing:

• marketing data share market research, brand messaging updates, as well as briefs about incoming leads through bite-sized video instructional videos.
• Ideal buyer profiles Beyond what a basic buyer profile PDF does. Provide reps with discussions regarding the specifics of what appeals to ideal buyers, the difficulties they encounter during the sales cycle and more.
• Playbooks to sell and frameworks Screen recording can be a fantastic way to provide feedback and share information regarding playbooks you've written. Once ready, package the steps you've taken into smaller videos that will encourage people to adopt.

8. Management of projects

"New initiative, more events Wow! What a great idea!" Nobody has ever said that.

But, project meetings are the most common type of gathering for employees.

However, replacing these with videos that screen record the what, how, what you will need to know and what of projects can be a surefire time saver for all those who are. Consider it this way:

• Managers for projects are able to share their the objectives, as well as other information about the project, as well with feedback on their own speed.
• The team members are able to take on the work according to their own schedules and not have to yawn during discussions.
• Participants in the Project can also record video clips from their web browsers, in order to send the status of their project.

Pro Tip: Organize videos sharing the goals of your project and their results according to the campaign's names within your video library. This will give you an easy-to-read record of each project's 'why' and the results they drove.

9. Updates on the team and reports

Updates for the team are often tucked into chat forums and email archives -- while many users could ignore them altogether.

Update videos recorded by video cameras, on their own, can be difficult to miss. If they are organized into groups, projects, or topic within the library of videos it is easy to search and searchable. Another idea is to share your screen to record performances reports.

Based on the person who is watching the video, employees or others, give viewers access rights to view, leave comments, or create specific video folders. You can also remove public comments when needed.

Start recording employee comms videos as soon as possible

Remember, screen-recorded video messages convey your genuineness better than writing messages will.

These videos also aid in closing the gap in communication between the employees and managers. If you're searching for a simple software to create the videos we'd recommend our no-cost Recorder. You can simply enable the Recorder in your browser, and you can start recording straight away.

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