Nine ways to make use of screen-recorded movies to better communicate at work

The majority of employees are not engaged or actively disengaged at their jobs.

Thankfully, video communication can save the day

Let's go through the nine different ways you can use video to help teams work better and show you how to create these videos with a simple screen recorder.

But first, what's a screen recorder?

This tool is great for quickly sharing your thoughts with your team or customers without having to compose (and modify) long paragraphs explaining something.

You also don't have worry about taking exact images and marking them with a marker with specific information. Instead, simply take users through the steps using a screen recording and your audio that explains the steps.

9 strategies to improve communication using recorded video

Screen-recorded video adds a sense of genuineness to your communications through the recording of the tone of your voice, facial expressions as well as other signals that are not verbal and, in turn, engaging employees, and minimizing any misunderstanding that might come through text only.

Utilize these videos to help with all types of internal communications such as sharing reports of performance or presentations, training materials, and a lot more:

1. Executive messages

77 percent of unhappy employees say they would appreciate it if they received a steady interval of communication from their bosses, such as operational updates and executives explaining the reasons why decisions are made.

However, management often limit their communications to town halls every quarter lengthy emails and official announcements. They're not enough to build trust among employees -- let alone to engage them.

Screen-recorded video can serve as the bridge between the C-suite and other employees. Quick and easy to create, these films are more human and less written, allowing leaders to gain the trust of their employees faster and build an engaged staff.

"Being visually-oriented and video-centric in your workplace communication is a powerful antidote. It forces you to remove the veil and protect yourself from the written or edited communications."

2. Welcome messages to new employees

50% of newly hired employees plan to quit soon -- simply because of a poor onboarding experience that leaves people feeling unconnected.

The boring decks that present the company's mission and culture do little in attracting new hires.

Screen-recorded welcome video clips offer a great solution. They can capture your enthusiasm for having your new hire in the fold without having to make time available to schedule another Zoom conference. And because these videos show the user, they also:

• You can do a fantastic job of making employees feel comfortable
• Assist you and your colleagues build rapport with the newcomer right off the bat

Here's an example with Maddie Diaz, Senior Demand Generation Specialist at , created a short welcome video to introduce herself to the marketing staff.

3. Employees onboarding

Here's an EMS interactive training video which gives the quiz takers points based on the answers they provide:

4. Product walkthroughs

Teams require a thorough knowledge of the product's benefit before they advertise and promote it.

Making snackable feature video series is a viable way of going deeper into explaining an item than a video demo alone can.

• Scale product education
• Make all content accessible

5. Walkthroughs of the process and directions

Know the " Hey, so what's the next step here?" messages? These messages indicate that your employees do not know the full extent of your process.

Actually, just 4 in 10 employees working remotely or as hybrids say they clearly know what is expected of them at work.

Screen-recorded process walkthroughs are handy assets for setting clear job goals. Encourage marketing, sales, support, product and others departments to develop the walkthroughs for their teams. listing the areas:

• Procedures Examples include, how to use specific tools, submit pay checks, or navigate within internal databases.
• Workflows -- What tasks are first, then, and third; who is responsible for what and who they'll pass the ball to in the next.
• Team communications • When is it okay to call an event versus share screen-recorded videos including how to produce these videos.

It is also possible to assist employees with simple technical issues through troubleshooting video tutorials, and also answer commonly asked questions.

The best part? Screen-recorded movies are effective in creating processes for external contractors as well. Like, for instance, Shopify uses payment process walks to cut down on back and forth between management and freelancers about getting payed.

6. Just-in-time trainings

Half of the participants in this TalentLMS survey are unhappy about their learning program, mainly because the content isn't very relevant for them. As it's unimportant, employees are able to forget about 50 to 80% of their instruction over the course of two days.

What is the solution?

Because of the instant application, the message is also far better retained than when employees are forced to sit through a helpful but irrelevant-in-the-moment training workshop.

"Having such a platform could house the one source of truth [let's] let us use it to push embedded code or a link to be used in any education, and then swap it out without the links or embed code changing which has helped us so many times over the past few years."

Additionally, due to the thorough video analytics, you'll be able to monitor the engagement of your content to measure your training program's success.

7. Sales enablement training

Between prospecting, doing cold outreach, and closing sales there's a lot of opportunity for sales training emails to fall through the inboxes of busy reps. Workshops that are one-size-fits-all and squeezed into busy schedules don't see much retention as well.

However, sharing individual sales training videos using video formats is a good method to boost the number of participants and boost group performance. You can record different sales enablement videos sharing:

• marketing intelligence: Communicate market analysis, brand messaging updates, and briefs about leads coming in with bite-sized videos.
• ideal profile of customers: Go deeper than a surface-level buyer persona PDF does. Instruct reps to discuss exactly what resonates with ideal buyers, their challenges throughout the sales cycle, and more.
• new sales playbooks and frameworks Screen recording is a great way to share and source feedback regarding playbooks you've created. When you are done, put your steps into small videos to encourage the use.

8. Project management

"New project, more meetings What a great idea," nobody has ever.

Yet, project meetings are the most common kind of gatherings that employees take part in.

But replacing them with screen-recorded tutorial videos that outline the the, what, and the reason to a project is sure to save time for all parties involved. Imagine this in the following way:

• Project managers can share objectives and other details of the project, as well as the feedback at their own pace.
• The team members are able to go through project videos at their pace and not have to yawn during meetings.
• Participants can also make short videos from their browsers, to post progress reports.

Pro tip: Organize videos sharing outcomes and goals for your project by the name of your campaign in your video library. So, you'll have an easy-to-follow record of every project's "why" and results they drove.

9. Updates on the team and reports

Team updates can easily fall into chat forums and emails archives and some team members may not even receive their updates entirely.

Videos recorded updates, on other hand, are hard to miss. They are organized in the project's name, teams or subject in your library of videos it is easy to search also. A different idea is sharing your computer screen for recording performances reports.

Depending on who's viewing the video, group members or other stakeholders grant the user permission to view, comment, or control specific folders of video. You can also disallow public comments, if you need to.

Record employee messages videos today

Keep in mind that screen-recorded videos capture your sincerity way superior to written messages.

They're also effective in bridging the gap in communication between leaders and employees. If you're looking for a simple software to create videos like these, we suggest our complimentary Recorder. Just enable the Recorder on your browser and start recording from the beginning.