Marketing professionals' guide to Interactive video quizzes

An interactive video quiz can be probably the best device in a marketer's arsenal for engaging people.

In the end, it allows viewers to interact with the videos, enhancing their memories of the experience, and increasing your value.

Not sure how to make use of videos to help train your staff and increase sales? We've got your back with this tutorial. This guide will explain what a quiz video is it, how to use it and also how you can make one using .

What you'll be learning

1.    What's a video quiz?
2.    4 ways you can use interactive video quizzes
3.    How can you make an interactive quiz using
4.    Pop (video) quiz

What's a quiz on video?

Users can select easily the answers you provide to your questionsor skip the ones they're not willing to answer. Based on the type of interactive quiz you create, the video can:

• Continue to the page until a person has responded to your query or
• branch out into a new section, based on what that the user selects

Whatever you decide to do, making an online quiz (psst! You can easily create an interactive video quiz -We'll explain how in a bit) offers a variety of benefits , such as:

• Better viewer engagement. Instead of interacting only with your video content to pause and exit, video quizzes allow your viewers to interact with your videos by sharing answers to your well-placed questions.
• Collecting feedback from viewers. On top of making use of video quizzes to instruct your audience, make use of them to source their feedback. Simply add a 'yes or non' or'multiple choice form' survey at the end of the video, to inquire from users to rate how helpful the video was.
• Improved the segmentation of your audience. Based on the choices that people make in your video quizzes separate them into distinct categories that share common particular characteristics. Make use of the information that you have collected to better target your audience through targeted marketing.

4 ways you can use Interactive video tests

1. Provide relevant, targeted information

Make use of video quizzes in order to help viewers understand what educational material is appropriate for their needs and what products are best for them.

2. Get customer feedback

From asking viewers for their opinions on your latest product assortment to asking them how happy they are with your product or educational material, video tests are an excellent way to gather opinions.

The most exciting part? You can collate feedback on product ideas too. Simply create and share bite-sized videos on the new idea (based on the needs of customers -- say suggestions for new features in your SaaS tool , or for a different pricing arrangement) and ask users to rate what they think of the idea.

3. Examine the knowledge of your guests

It is a great video quiz use case for course creators and marketers sharing educational content. It is also possible for companies to use video quizzes to test their employees' understanding in the course of regular course materials (think DEI, IT, or cyber security courses that most companies are required to teach employees about).

This video quiz example of the Radisson Hotel Group shows how they utilize quizzes for training staff members in providing excellent customer service.

4. Education can be simplified

Sharing complex information is never straightforward. But the ability to break it down into smaller pieces and make it a more immersive experience with videos is a fantastic way to make things easy to learn.

What's more is that by adding a rewards method to your quiz to keep your viewers engaged and better. As an example, this EMS interactive video for training gives the quiz-taker points based on their answers:

How can you make an interactive video game using

To get started, you'll need:

• An account having the Interactive extension enabled
• An existing video or newly uploaded video ready to be interactive
• A list of questions, as well as possible answers, you'd like to test your audience

 How do you create a video quiz in 7 steps

1. You can add a hotspot or an overlay to your video. You can create Quiz questions for your video by making a series of hotspots appear at certain times in the video, or having an overlay appear at a particular time within the video. Below is an example

1. To create, edit the questions and organize them start by opening to the " Question manager"by creating any hotspot and overlay elements. Once you've added a question to the Question Manager You can then add additional hotspots or elements to provide answers to your questions.

1. In the Question Manager, it is possible to add, edit, or delete questions to connect back to your hotspot or overlay the element. There is a drop-down menu for you to pick your question from create the answer.

1. Complete the details of answers, score, and check if you are correct. After filling all of the information, click Add button to add the button to save your data in the hotspot.

1. Repetition these steps for additional hotspots or overlays that relate to the same question. Be sure to ensure that at least one is the correct answer in order to monitor your quiz's success.
2. After you've finished your film, make use of the Resultselement of the Overlay Editor, to show the results to your viewers in real time.

1. Save and preview your interactive video quiz!

Pop (video) quiz

Just kidding!

In the end, videos can assist in educating and engaging your audience better whether it's the employees within your company or prospective customers. Make use of the data from quizzes to gain an comprehension of what customers want to know, and distill the information in an engaging, fresh design, and entice potential buyers with unexpected methods.