Making Audio Samples Sell With Demuvi The Demuvi Audio Store
The market for digital audio has grown exponentially in the past few time. As consumers, we love the convenience of having access to billions of tracks, but what has this change meant for the people behind the music? Veteran producer and seller Demuvi discusses with us the latest tools and possibilities technology is offering artists today. He also reveals his sources of inspiration to work from.
You've worked in sound production as an engineer, producer and sound design for nearly 30 years. When did your love affair with music begin?
I began making music when I was an teen on a Commodore 64 and an Amiga computer. Due to limited resources, I constantly had to think of new ways to make music sound amazing. It was a challenge back then but I learned a lot about sound design and synthesis from it.
It was easy to get my new products to the marketplace. The process of setting up my shop was easy, and if I encountered any difficulties, I always got direct help from customer support.
The majority of my musical work involves creating presets for virtual synthesizers that help professional as well as newcomers produce their music more easily. I also specialize in recreating the sounds you listen to with my "Popular Sounds" expansions. These are custom-created versions of music from the 1980s and 90s. I also have soundscapes from the 70s and 2000s being developed.
What do you draw your ideas?
My main focus is on the music from the 80s and 90s. I was intrigued by how I could reproduce the soundscapes of the years using a synthesizer software and create presets that can be played using the keyboard. This is why my inspiration stems from the past.
How has technology affected your creativity?
Software synthesizers are now improved to the point that traditional synthesizers are hardly ever needed according to my view. The majority of people who use hardware synths today does it out of joy and nostalgia, but in terms of sound technology I see far greater potential for software synthesizers in the near future. This, of course, allows you to be creative on computers and greatly simplifies the process.
What developments in the audio design market have you observed? Does the demographic of the customers or demand for related products drastically changed?
The marketplace for sound design is vast, and so is the amount of people who play. I think I've found some fans of my reproductions, and I'm happy that there are others that share my love of old-fashioned music.
It's hard to say what is changed over the past couple of years, except for the technical aspect. The computers are becoming stronger, and software is creating many possibilities. This is the future, and it's exactly what I predicted 25 years ago. Back then, computers didn't have the capability to produce sound like they can now. The technology proved me wrong.
What software have you found that are most helpful in making digital sounds and music?
I work with Ableton Live Suite 11, Serum, Sylenth1, VPS Avenger, Parawave Rapid and the entire Native Instruments Komplete 13 Collector's Edition. I also create many sounds by hand, mostly with Serum as well as VPS Avenger plugins.
How have you helped to market or sell your product or services?
This made it simple to get my new items to the marketplace. Making a store was easy and when I had any issues I was always able to get immediate help from assistance.