Make your blog content more useful by repurposing it with these methods
If you've got a well-established blog that has a resonance with the people who read it It's the right moment to increase your success. Use these suggestions to reuse the content on your blog to boost your readership.
The desk is busy working on additional content for your blog.
Your diligent work is worth it. In blogging, perseverance doesn't necessarily turn into a virtue. It's a requirement.
Although it's true that posting frequently on your website will help increase your readership but it's not the only method to increase your audience. There are methods to boost the pace of your work without putting too much on your calendar.
We'll present to you seven ways to reuse the blog posts you've written, so you can make sure that the blog writing you've done legs and increase your audience.
If you're interested Here's the layout of the area.
Seven ways to reuse the posts on your blog.
#1. Make your blog entries into an ebook
Another way to update your blog's content is transform one of the most read blog content into a book.
If you're intrigued by the rising popularity of eBooks are currently experiencing a increase in sales post-pandemic this year, which is fueled by the entire world being on the watch.
Shelter-in-Place's conditions also affected the growth rate of ebook sales worldwide which was revised. It is now expected to increase by $19.3 billion in sales in 2024. It is based on an annual compound rise rate (CAGR) of 4.2 percentage.
All this to say, ebooks are a very popular format that is a fantastic option for repurposing your blog articles.
Furthermore, as you're experienced in writing articles on your website, writing an ebook seems like the perfect combination.
In order to begin, start with your most popular blog post and build on the topic by expanding the topic with additional specifics.
If a blog post isn't providing sufficient information to support your book look through your blog's archives for more information, or take content from other blog posts that were published.
When you've finished the bulk of the work (i.e. making the ebook), you can create it with tools such as Reedsy or IBooks Author .
If you're formatting your eBook, you may want to include images to help explain a more complex topic. The brain can comprehend concepts better with pictures and text three times quicker than people who only read content with no visuals.
In addition, you can make your ebook to be the most effective lead-generating device. Let me explain.
#2. Utilize the content of your blog to make an effective lead magnet
The next step in repurposing the blog's contents is to create an advertising lead magnet which is connected to the subject of your blog post.
It can even be more comprehensive than entrepreneur Collin Belt's 7 Fatal Proposal Mistakes Costing You Sales .
There are a variety of options to arrange your content into the form of digital downloads, and there's lots of incentive to consider this. If you're intelligent -- making the right offer to the appropriate people it is possible to create 42 percent of your customers subscribe by distributing an offer to become a lead magnet.
It's precisely what the founder Bryan Harris, the founder of Videofruit, Bryan Harris, changed a blog article that was a hit into a lead-generating download.
For instance, if have read Bryan's bestselling How to go from an initial Facebook advert to $197 in under 60 seconds blog post, you can opt to download the Bonus Formula (a.k.a. "his lead magnet) through the "access directly here" Call-to-action (CTA) that appears in the middle of his blog post.
After you click the opt-in button the pop-up window appears and then the boom! this pop-up appears as an opportunity to collect more readers and their email addresses.
The content in his lead magnet bonus Bryan's download formula is concerned, it can be downloaded as pdf of his blog article, which includes five additional URLs not found in the original post.
In terms of optimal, those who are great in writing are likely to write blog posts over other media Our next style will be a great combination.
#3. Utilize the blog's content to create a guest post
Another way to reuse the blog content is to advertise your current article to guest blog on other blogs that are relevant to them.
It's an excellent opportunity to grow your following and attract new readers through the form of blogs that is complementary to your blog.
Although the basis of your guest post is principally based upon an existing article on your site your content that you share with your guests must be distinct completely and authentic. In addition, you need to replicate the general themes, but not an exact copy of the guest post.
A different way of distinguishing the guest content you provide from your own is by making your titles different.
In one instance, a successful guest author as well as freelancer Kaleigh Moore was the guest writer on a piece called " How footwear brands make use of partnerships as well as other resources to meet the the demand for sustainability is increasing " at Forbes . . .
and repurposed it to write a guest blog post for Adweek under the heading " Adidas ramps up sustainable efforts by focusing on the use of recycled material. "
In addition to the title, there's an more thing you need to keep in mind to your mind while hosting guest blogs. If you're writing for different blogs, make sure you don't come across as too promotional. Be sure to adapt your content to the readership of your blog.
Doing this can help your article stand out other content because it's the truth that 79 percent of editors think guest content is too marketing. 56% of them believe it's not a great fit for their target audience.
If you're wondering the amount of time you'll be able to devote for guest blog posts, 60% of blogs create between 5 and 1 guest post every month.
If you manage to make the time for writing a few every month, the benefits could be significant, particularly if you post on blogs that attract a following that is larger than your own.
In one of the more intense guest-posting experimentations, writer and entrepreneur Aam Enfroy, landed eight guest blog posts within the span of a single month blogs that had more readers.
What has happened? Adam has significantly increased the amount of his organic visitors by 372 percent. .
In addition Adam was able to continue guest blogging throughout the remainder of the year. Through the process of writing more than 80 guest blogs , Adam increased his Domain rating from 0 to 76. He also increased his organic traffic from 0 to 300,000.
Although this may be an extreme case of the frequentity of guest post and quality but it may be a significant factor in your traffic volume.
One of the most crucial things to remember is to extend your audience by converting blog posts into guest blog posts, which have an audience similar to that of yours.
If you're willing to expand the content you create beyond written text there are alternative options to choose from, starting with audio.
#4. Make a podcast using your blog content
The second method for reusing your blog's contents is to make a podcast out of blog posts.
Podcasts are a great way to grab listeners' focus. As an example, 88% of listeners consume an full episode, or even a portion of a podcast.
After becoming a regular podcaster, and then becoming hooked to podcasts, the majority of them are, with listeners watching the on average seven shows every week .
If you're looking to get your message out to an enthralled audience the podcasts are a great option.
If you think this is a method of overloading yourself with another stream of content thinking about it, reconsider.
The content of your blog to be a podcast doesn't necessarily require you to create an entirely new podcast. You can pitch your topic to other podcasts or become the guest.
Take a look at how Aaron Orendorff turned into a blog post from his Copyhackers guest blog entry into a book, an entire guide to guest blogging fame as well as fortune (by the person who built the entire business of it) . . .
To prepare material to be used as a guest to appear on Express Writers podcast episode 31, " Content strategy for guest blogging with high ROI ".
If you're requesting not to limit yourself only one show as a guest.
Aaron is so knowledgeable on this topic that he re-used the info again on the podcast of Rebel Growth episode 75 " Guest posting your ways to make six figures from your online enterprise ".
Another episode of CoSchedule's actionable marketing Podcast episode 99 " How to write for Mashable, Inc, and beyond to establish the six-figure company ".
There is a lot that could be gained from a single article, isn't it? It is possible to do the same as well as spread the reach of your business without being too spread out.
Prefer a format that goes beyond audio? That's fine. The next step has it all to do with it.
#5. Use your blog's contents to create an online video
Another way to repurpose your blog's most popular articles is to turn them into video clips which contain the same content.
If you've ever been on the thinking about taking on video as a novel type of content There's no more ideal time to launch the journey to video.
It is because of the rising popularity of videos online as a form of content that has become a predominant platform that is increasingly sought-after by the users.
Actually the year 2022 is predicted that videos will comprise more than 80 percent of overall internet traffic of consumers that is a staggering fifteen times more than 2017.
Some tips for improving your camera presence include:
Stand or sit up straight, with good posture.
Speak passionately about your topic
Project your voice
If you believe you require an incredible assortment of professional equipment and equipment to record the video footage you want, don't to worry. You can shoot a high-quality video with the camera on your iPhone.
Apart from the mobile phone All you have to remember is adhere to a few tips on the exposure and lighting of the camera, stability as well as using gridlines to frame your shots.
In particular for instance, by using the front or back lighting could create the distinction between the shadows on your face and also provide a bright, clear image of your face.
It's crucial to make use of the blog's content as material to create videos. Videos are nowadays the most popular format for content to consume.
OK. We've given you a range of choices with audio, written, and video material. If you're a creator who prefers visual formats then go through our next article today.
#6. Create your blog post as an infographic
Our sixth method for repurposing your blog article is to collect the most important stats or points and information in your post and then put it into an infographic.
It's an excellent method to bring the primary idea of your blog into the heart of your blog post.
Are you interested in knowing what the value of your work? That's a valid concern and you can answer it with a yes especially when you're searching for content that is able to be consumed easily.
Indeed, infographics may be as much as 30% more likelihood to be read over written articles.
The benefit of content with visuals is catching on, too, with 70% of marketing professionals making use of visuals in more than 70% of their content, which is a 10.5 percent in the number of times they use over the previous year.
There is no need to be an experienced designer to make infographics using software like Venngage , Canva , or Piktochart .
Every platform has pre-loaded templates you can make use of to create an informationgraphic. It is easy to swap elements of the design using your own elements of information and text that you have written in your blog.
The substance of this article is simple and straightforward:
Make your blog's posts an infographic. This is another way to assist the readers to digest your posts and make it easier to do with a simple software and templates.
If you are great presenters You have another option for repurposing your blog posts: webinars.
#7. Make your blog post in the form of a webinar
The last tip we have to repurpose your blog's contents is to turn the blog into webcasts.
It is due to the fact that seventy percent participants of an ON24 survey of 22922 webinars say they use webinars as a way to promote their business.
By the way, did I not mention how easy it is to sell the webinar online ?
It can be placed on your page for products in the same manner as you would add other items digitally by navigating to your "products" tab and then selecting "new item". A pop-up window appears where you select "webinar," name your webinar, and hit "create and then continue".
Don't let me make you believe that you don't have a platform to manage your digital assets, check out how streamlined the process is by taking advantage of this two-week trial period for absolutely free .
However, let me digress. Let me run the webinar that was repurposed from a blog entry.
To ensure that your webinar is designed, you should consider the key elements of your piece and create a slide-based presentation to illustrate the message. Make use of tools like Google Slides , Keynote along with PowerPoint for the design of your accompanying slideshow.
As with any other fantastic piece of content, you should focus on helping the audience achieve their desired result by delivering a webinar.
If you believe that you're infringing on a persona of sales in the way you share your data, most likely, you're pushing too hard. It's only 17 percent of salespeople consider themselves to be pushing, and 50% of prospective customers believe otherwise.
If you're trying to schedule a live webinar try to schedule it for the Thursday of the week, as it seems to be the most successful day to attracting people who will be watching the live webinar .
To summarize:
Make your blog post in the format of a webinar that you may sell or to promote other products that are digital. If you want to hold live webinars, plan the sessions on Thursdays. Be sure to present them in a professional and captivating presentation that is engaging and provides value to your audience.
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Get more mileage out of blog posts by recycling your blog's content using different styles
Your audience can be expanded and business without having to simplify the process to create blog posts. Use our tips on how to reuse content you publish through your website.
For a recap of seven strategies to aid you:
#1. Convert blog posts that are popular into the form of an ebook. This format is gaining traction nowadays.
#2. Make a lead magnet using the content of your blog and create it accessible for download. This will help create your email list.
#3. Write a pitch to promote the blog's post to other websites that complement yours and then reuse the article's content as an article that you are a guest writer for. You must ensure that you adapt your content to the prospective readers. Make sure you create your own content.
#4. Repackage your blog content in a way to bring your information to a larger public.
#5. Transform your blog's articles into video content and provide worth to people who watch content.
#6. Make an infographic using your blog's content as a way to grab your reader's attention.
#7. Use your blog's content to create webinars that can be made available for sale and can be used to boost the size of your company. It is essential to deliver relevant, useful information that doesn't come off in a way that is too commercial.
Do you think this is all there are possibilities to reuse blogs you've published? It's not yet, but it's certainly a good beginning, and will increase your income in no time. Enjoy!
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