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A plan for newsletters must be accompanied by a set of goals. It is important to know when you'll start sending your newsletter as well as what kind of content that you'll provide as well as the reasons why your customers will be drawn to your brand. Newsletters are different than other emails by being the chance to engage your customers with them with a more personal and direct way. This is why, for instance , it's possible to use a newsletter to share personal stories of the people that support your business or your brand.

Find out how to establish the goals of your newsletter and then determine the best way to start the newsletter via email.

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