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The phrase "entrepreneur" used to conjure images of typical small-business proprietors, who were self-employed in brick and mortar shops or the inventors of innovative concepts that revolutionize the world. Today the millennial generation and Gen Z leading the charge entrepreneurs may be anything from the lifestyle influencer earning money through the affiliate marketing of social media, as well as founding co-directors for an online personal financial clinic.

Business ventures that were new and innovative grew in the COVID-19 outbreak and others resulted from necessity, and others out of the opportunity presented through the many hours at home. The explosion of social media creators changed the business model as we have known it. The most popular report, the 2023 outlook: Future Directions for Business and the Creator Class gives exclusive insight on the opinions of consumers about the creation of the economy. It also gives information on strategies entrepreneurs could employ to use creative strategies to grow their business empires by 2023.

What defines the term "entrepreneur?

Traditional entrepreneurs begin their journey in the hopes of entering the business world. Many of them already have a plan of action for the launch of their new venture. They also be aware of the latest trends in business and understand when to turn the idea into a full-time occupation.

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