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The term "entrepreneur" was used to invoke images of small-scale business owners, self-employed at brick-and-mortar stores , or inventing new revolutionary ideas. Today, with millennials and Gen Z leading the charge, entrepreneurs can be anyone whether it's a lifestyle influencer making money by promoting their social media accounts through affiliate marketing programs to co-founders of a virtual personal financial clinic.

The number of new ventures in business grew during the COVID-19 epidemic and others were born because of necessity and some due to the potential offered by many hours spent in the comfort of their homes. The explosion in online creators across social media has changed the face of the concept of entrepreneurship.  Its most popular report, 2023 Outlook: The Creator Class and Entrepreneurship gives exclusive insight on the opinions of consumers about the economy of creators and provides the inside scoop on the ways that entrepreneurs can utilize creator strategies to expand their businesses in 2023.

What exactly is the term "entrepreneur?

Traditional entrepreneurs set out with the intention of entering into the world of business. Most entrepreneurs have a business plan ready for their entrepreneurial venture and watch emerging business trends to understand when to turn their dream into full-time working.