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Illustration and tattoo artist from Hamburg. Ines Hassler, better known as Frau Ines, thrives by her creative talent, bravery as well as her own local artist community.

"Creative exchange, contacts, and the community factor of the scene are extremely crucial to me, and have had an impact on my career," says Ines. The scene that is in Hamburg is a creative hub run by Ines along with her local artist's collective: Hey Du Hey Du, which is their gallery and tattoo studio. They also have Live Art Club and Live Art Club, which offer "cheerful, refreshing" drawing classes. "I would not be in the position I am now if I had not been open enough to everything the city as well as the community has to provide me during the past couple of years," Ines says.

A prolific artist since an early age, Ines pursued a wide range of creative professions during her college years, before finally settling upon what seemed to be the right choice: design. "But after only a few years of agency experience," she says, "I realized that the heart of my was focused on what I do outside of working hours and less to working with large brands and clients. So at some point I decided to establish my own company working full-time as an artist."

Find out more about how Ines balances her variety of projects, how customer feedback influence her design decisions and how helps her communicate her brand.

Creative variety can be motivational tool

"The diversity in my daily life is what keeps me creative and active," she says. "The worst thing for me would be to do exactly the same thing over and over again. I enjoy switching back and forth between different assignments, working with different people, and achieving similar goals. Therefore, my work seems like a pastime."

"But naturally, it's often challenging," she acknowledges, "especially during times of epidemics or when several deadlines from different parties come together. This can be really stressful and sometimes way too much. It is now up to myself to find an equilibrium."

"In the end, the feeling of self-realization is always the dominant factor," Ines adds. "Sometimes it's still crazy that I can call what I do a job. For me, it's more than just a job--it's a passion."