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Social commerce is an important way to bring customers closer to where they are at the beginning and to ensure that the customers are content. With social media platforms such as Facebook along with Instagram, TikTok, and Pinterest Users can look for brands or groups, with just a couple of steps, place an purchase without having to quit the application.

There's plenty of revenue potential to be made in 2024. an increase in global revenues of greater than $750 billion U.S. dollars came through social commerce.

In the next part in the next section, we'll discuss the basic concepts of what social commerce is and what it offers over other categories of buying like traditional e-commerce and social selling. It will also cover the advantages and suggestions for those who are just beginning to learn about this area.

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