Logo

Social commerce can be a vital method to connect with customers wherever they are, and to ensure that loyal customers are content. Social media sites like Facebook and Instagram, TikTok, and Pinterest--users are able to browse through brands and groups and with just a few clicks, make a purchase without leaving the app.

There's an enormous amount of possible revenue to be made here. In 2024 global revenues of approximately $750 billion U.S. dollars came from social commerce.

Ahead, we'll guide you through the basics of what social commerce is, and what it can offer from other categories of buying like traditional e-commerce or social selling. Along with a list of benefits as well as tips for newbies.