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Image images nowadays account for over 50% in the total weight of the web page. A fact that makes resizing an essential ability for every digital content creator. If it's creating professional portfolios, optimizing an online store or managing a blog, mastering this method directly affects the effectiveness of your web site.

The numbers will speak for themselves: three seconds loading delay is enough to lose half your mobile visitors. Poorly optimized images can turn a sleek site to a sour experience especially on mobile devices which is where speed is essential.

But beyond pure performance an accurate resizing of your pictures directly impacts your natural reference and perception of your brand.

In this article we'll look at different options to reduce the size of images, evaluate different tools and offer top practices for optimizing your images without compromising their quality.