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Around   78% of all online experiences starting with a starting with a to ensure that your site is able to appear higher in search engine results pages (SERPs) in order to be competitive for site visitors, clients, or customers. The best way to achieve this is through the process of optimizing your search engine. The SEO world is rapidly changing with the advent AI or artificial intelligence (AI) which makes it essential for both website and business administrators to keep up with emerging trends.