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When she was as a young girl, New Zealand-based designer and artist design consultant Evie Kemp loved art and design. "I used to draw all the time, redesigning my dollhouse or watching room makeovers on television." In her teens, Evie says, "I was very frightened of being different from others and did everything to avoid being noticed."
A desire to make an statement made her go to law school. However, while she was studying law "my mental health deteriorated," Evie says, "and I was forced to rest for 6 months. It was during that time that I started to recover I focused my efforts on finding out what it was I actually enjoyed which was why I chose to go to school for graphic design instead of." The return to the artwork she was awed by as a child changed her life. "It was through this process that I came to discover my individual voice and embrace every quirk I'd set away for too long."
In the 15 years that have passed since she made that step to concentrate on building her expertise in the area she is passionate about, her determination and expressive voice has enabled her to create her own company. "I am finding more and more proof that I'm more confident, artistic and vibrant than ever before," she says. "It's similar to the old "Which one was the first to be born: the chicken or the egg question.' thing I'm not sure if I get more comfortable and confident with myself as my work becomes more exuberant or more slack. It's not like my style is "developed," but I'm sure it's in the process of developing."
The style of Evie shines through her bold and vibrant style, which is bursting with vivid colors and eclectic patterns. Read on for Evie's tips to create your online profile that's an expression of your personality creating an engaging content strategy and how the power of multiple sources of income can be easily tapped into.
Designing a unique "you" website
What and how you present your online presence is vital to the growth of any creator or entrepreneur. According to Evie says: "For me, my web page and my social media accounts are my 'face.' In a digital age I believe that my site is my identity and must impress and convince others of my knowledge."
The creation of a brand-name website which is distinctive to your business as well as the products you offer isn't just important because having a distinct brand helps to distinguish yourself from competition. Also, it's important to portray your brand's style and draw the kind of customers, customers or audiences that are the most comfortable to your company.
Design a website that's as useful as it is visually appealing
Another thing you must have on Evie is the Announcement bar which welcomes visitors to the very first page of her website. "My website has tons of material, and it's an excellent idea to quickly highlight certain items!"
The functions can "take only a couple of minutes to include, but I want to ensure that my website is up and functioning as efficiently as possible."
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