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The ability to attract customers in the local vicinity is essential for boosting sales as a small business owner. Also, it's crucial to have a strategic approach to get recognized by local shoppers searching for your business online.

Local SEO (search engine optimization) comes into play. Local SEO is the process of making your business visible on local search results. When potential customers in your region search for items or services offered by your company the business is prominently displayed on the results page, assisting to outshine competitors and bring greater foot traffic.