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From the time when she was just a child the New Zealand-based artist and interior design consultant Evie Kemp loved the arts and design. "I was always drawing, redesigning my dollhouse, or watching makeovers of rooms on television." Later, in her teenage years, Evie says, "I was very frightened of being  different and I was willing to do anything to keep from being noticed."

The desire to be accepted was what led her to law school. But while studying law, "my mental health became bad," Evie says, "and I took the time off for six months. In that time, as I began to recover I focused my attention on figuring out what I really did enjoy, and decided to apply to study graphic design instead." Reconnecting with her early passion for art has had a profound impact on her. "It was through that degree when I began to find my voice and embrace my quirks that I'd put down for a long time."

In the 15 years since the moment she made that choice to concentrate on developing her skills in a career she's passionate about. Evie's determination and expressive voice has allowed her to create her own company. "I discover increasing evidence that I'm bolder and more colorful and creative than ever," she says. "It's something like the old 'Which was first: the egg or the chicken issue: I don't know if I get more confident and comfortable with myself the more my work is more exuberant, or if it's the other way around. It's not like my style is "developed," but I'm sure it's in the process of developing."

Evie's style shines through in her bold aesthetic that's filled with vibrant colors and mixed patterns. Check out Evie's suggestions for building an online brand which reflects your personality creating an engaging content strategy, and then using it to manage multiple income streams effortlessly.

Designing a unique "you" website

What and how you show on the internet is crucial for the success of any entrepreneur or creator. As Evie says: "For me, my websites and social media represent my "face. In the online world, it's my website that represents me and has to charm and convince people of my knowledge."

Creating a branded site that is unique to your company and services isn't only important, as an identifiable brand can help you stand out from the crowd. Also, it's important to portray your brand's style and to attract the types of clients, customers, or people who are most likely to connect to your brand.

Create a site that is as efficient as it is eye-catching

A must-have feature one of the most important features for Evie is an the announcement bar that welcomes visitors at the top of each page of her site. "My site has a ton of information, therefore it's really good to instantly draw attention to certain things!"

She appreciates that these features can "take me a minute to update, but ensure that my website is up-to-date functioning the best it is able to."