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A majority of consumers are multichannel, meaning they regularly shop on more than one platform. Studies show that anywhere from 42 percent to 73 percent of customers use multiple channels during their purchase. This is a sign of the necessity for a multichannel sales strategy.

By selling on different platforms, you'll be able to reach customers everywhere they are, whether it's through social media, online platforms or even in stores. No matter the size of your business it will enable you to increase your reach and maximize your revenue.

In this post this article, we'll explain the concept of multichannel selling and which channels are suitable for your company, and how to start the multichannel selling process.