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Every artist deserves websites that reflect the spirit and aesthetics of their art. The Vermont-based artist Brielle Macbeth Rovito launched her own website and online shop Dust and Form her first thought was that she had to have an ecommerce platform that could give her complete control over how she displayed and sold her sculpted pieces.

"I tried various hosting options," Brielle told , "and, every time, woos me again--both in ease of use and in integrated tools that to seamlessly convey my entire concept of Dust and Form."

Learn more about how Brielle brought her ceramics business to life through an online site that reflects her distinctive imaginative vision, and helps keep her store online running efficiently.

Convert your creative vision into an online shop

In the year 2019 Brielle was eager to redesign and revamp her online store "with a new body of work which, in the moment it felt extremely close and personal."

"I was looking to bring this work outside of the scope I could reach, however in a way that stayed connected to the essence of my work," Brielle told . "By creating a shoppable catalog this helped to make purchasing easier and communication for those ordering."

Building her online store on the platform has allowed Brielle keep control of her ideas to create Dust and Form. Importantly, it is the manner in which her work is sold and offered for sale. Her philosophy of web design boils down to "simplicity yet not straightforward."

It is important to prioritize high quality images for your website.

What's the most important aspect to making a website that can bring any artist's work to life?

"Imagery," Brielle says. "It's really all about imagery."

It's exactly the way Brielle took when building Dust and Form. "If it's possible, hire other who can help," she says. "I discovered that having experienced friends in my corner has been crucial to receive honest feedback and support in regards to how my business translates online."

The "design and overall essence" of Brielle's site was brought to life through "the amazing creatives of Bodega Ltd. as well as the stylists and photographers I had the pleasure of working with , who gave such a vibrant energy to my work."

"The natural, unhindered finish of my ceramics is an essential part of the soft and peaceful shapes I want to create," says Brielle. This same artistic vision that's unhindered is evident by the aesthetics and imagery of her website.