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Sending a welcome email lays the foundation for a connection between your website and its customers. No matter if you're sharing content or selling a product, making those visitors feel valued and noticed will help you build community and help them feel more connected to what you post.

For a well-written welcome message, you must keep your end goal in mind, use your voice in a way that is authentic, and also make your subject line attractive while ensuring that your message is easy to read.