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Learn How to Sell Digital products through Facebook (+ 5 Top Strategies)

Aug 31, 2023

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What is a digital product?

  • PDFs
  • Presentation slide decks
  • Excel spreadsheet templates
  • Images
  • Interactive Games
  • Journals, journal prompts and journals
  • Checklists and to-do lists
  • Blogs and articles of information
  • Whitepapers

What's the value of selling digital goods via Facebook?

The ability to make money through your digital goods is an excellent method to earn additional income as you create. Because Facebook has nearly 3 billion active users It's likely some of your audience is currently active with the site. In fact, top performing digital creators can make up up to $10,000 a month by selling their content through Facebook!

How can I get started selling digital items through Facebook

Do market research

Before you start creating and selling digital goods you must have a solid understanding of who your audience is, what types of content they want as well as where they'll find the information on Facebook. It will ensure that your digital products are relevant to solving problems that your target audience actually cares about. You need to make sure that you are promoting your brand within the appropriate areas on Facebook with messaging that will increase sales.

Calculate your cost

Create an effective sales funnel

Develop a marketing and promotional strategy

As a general best practice, it's also a good idea to create your own Facebook page that shares relevant thought leadership content around the subject you are working in. This helps followers find you and stay engaged with your content on a regular schedule. Once you're ready, advertise digital goods to sell, you'll have your own audience ready to buy from you.

Build a digital product

It's now time to craft your product. Depending on the type of product you want to create, you can utilize a range of tools for software to assist with building. Below are some suggested software platforms that can be used for various kinds of digital goods:

  • Create checklists, PDFs, as well as templates using Canva or Adobe's products
  • Utilize Excel as well as Google Sheets for creating spreadsheet templates.

Find the latest selling policies

Facebook has policies specific to selling digital goods through their site. Before you start selling, you should familiarize yourself the policies on sale on this page. You must adhere to any guidelines as failing to do this could negatively affect the reputation of your business and its engagement on the platform, or in more serious cases can even get you entirely banned from selling on Facebook.

Start generating sales

  Connect to Groups  

Facebook Groups are a fantastic place to sell digital products since the discussion is focused on a specific subject, making it simple to join any conversation to talk about the solution you offer and your digital products to those who would be interested. Be aware that there's some level of formality that is enforced in all Facebook Groups. So, be sure to read the group's rules before engaging in discussions or posting your own post. In particular, some group members have limitations on how, when, or the frequency you are allowed to post advertisements about your company. Understanding these group guidelines helps to ensure you are respectful of the existing community and demonstrates that your company is here to help your community above all else!

In order to generate sales for digital goods within the Facebook Group, you'll likely have to post about the product, and provide a link to the product so that people can purchase it directly from the group. Additionally, you can direct people back to your Facebook Page or your website.

  Make use of Facebook Marketplace  

While Facebook Marketplace is best known as a place to buy vehicles, furniture, or clothing but it is also an ideal platform to market digital goods. It is possible to create a fresh listing, and then upload samples pictures of your item for inclusion. Make sure to add the pricing as well as a short description of the product as well. If your customers take a liking to your offer, you'll collect a bit of information necessary to provide them with the digital product or you can send them a link to purchase and access the digital product.

  Run Ads  

  Host a Live event  

5 best practices for creating great digital products

Be aware of formatting

Digital content must be compatible with a variety of device types, so you should think about formatting for web, mobile, and tablet devices. You may also consider selling distinct versions of your products depending on the device they need to work with, especially for interactive products like classes and games.

If you're importing an item from a traditional format to a digital it could be that the color may alter as printed materials make use of CMYK colors, while digital items usually utilize RGB. It's recommended to ensure that your digital products have the intended appearance before you begin selling them.

Finally, you also want to consider the appearance the URLs appear in. Complex URLs or those that are too long aren't as professional looking as short and relevant link names. The ability to shorten your URL could improve search SEO (SEO) also. It's an insignificant but vital thing to consider!

The focus is on Microlearning

Include a call to action

  • Click through to learn more about HTML0.
  • Demo or visit to the company
  • Register for a no-cost trial
  • Call for a quote or consultation
  • See a different online product or web site
  • You can also purchase a digital version of the same product.

Get comments from your customers

After you've closed a deal, ask your new customers the reason they've made the decision to purchase what they learned about your product, and then ask them what they love or dislike about it. These details are crucial to design and promote profitable products for the future. You can ask some queries about the decision to purchase during the check-out process, and feedback surveys about the experience of the product is recommended after they've gone at minimum partially through the contents. This approach will help get the most current, precise, and helpful insights.

Continuously improve your strategy in the course of time

Through marketing research and trial-and-error, you'll find what types of content appeal to your target audience. Getting this right doesn't always take place immediately, so you'll need some persistence, patience and commitment. It is recommended to review the sales of each type of digital product at a quarterly and monthly basis to determine which have the highest performance. Also, try to calculate your ROI (ROI) for each item to identify which subject areas or categories of content merit more development. The calculation is done using the costs to produce and promote an online product in relation to the income earned in the timeframe.

Your target audience could also be sensitive to your monetization strategy It is therefore beneficial to test different ways to sell your product. In particular, a financially-conscious audience may convert better by attempting a trial for free or even if they are able to view an example of the product before purchasing. Additionally, certain viewers may favor one particular form of that is monetized, for instance subscriptions while others may prefer a different one, like pay-per view.

Conclusion

Digital goods are an excellent way to build brand reputation as well as generate extra revenue on the internet as well as upsell customers on larger-ticket products under your company. Facebook is an ideal place to sell digital goods since it is able to connect with a wide range of audiences and offers a complete business center that allows you to manage your marketing activities all in one location. A key element to creating a successful digital product involves conducting an extensive market study, testing using strategies to determine the most effective strategy for your target audience and aligning your Facebook marketing efforts with your audience's preferences and patterns of engagement. Also, don't forget to seek your feedback regularly from customers to continue creating and selling amazing digital goods for the people who buy from you!

Start creating digital items using

Create and sell online courses with . It is a platform that supports numerous monetization strategies, integrates with the most popular learning platforms such as Zoom, has plenty of features that make courses interactive, such as tests, and also provides support for users to build and manage your own learning community group. This is a great option to integrate several digital products into one place or sell individual pieces too. Get it for free now!