It is the Four Phases of Christmas Shop with the help of Meta

To get the most enjoyment from the shopping season, our colleagues at Meta suggest dividing the holiday period into 4 distinct parts:

1. The foundations for success need to be established.
2. Contacting customers in the early hours.
3. Making the most of customer purchase.
4. Make sure your thoughts are in the forefront throughout your purchase.

Large shopping days such as Black Friday and Cyber Monday (BFCM) are now important parts of the Christmas shopping period and enable customers to benefit from huge savings as well as businesses to enjoy the advantages of higher sales and more clients. Yet, sales aren't always the only thing on people's list of things to buy.

Today, customers want a personalized experience that is entertaining, enthralling as well as assists them in finding the perfect present. If they are able to do this customers expect a smooth way to shop.

In this blog post on the blog, we provide an in-depth guide and practical "holiday recipes" to help you achieve your objectives throughout the four seasons of the season.

Phase One: Establish foundations

The goal is toSet the correct data, imaginative foundations as well as the most effective practices before the sales event.

Data

The first step in providing personalized experience for customers is to be sure that you have a complete picture of the customer. This lets you deliver appropriate offers to most relevant people at the right moment. Marketing pixels from Facebook or TikTok are able to be integrated into websites so that you can monitor your the effectiveness of your advertising and create specific audiences. Based on the data generated by the pixels, you can then advertise to people who've taken an action via your website.

In the event that retailers augment their current information with the data from social media platforms, they learn to get familiar with their customers better , and increase their efficiency. In fact, those who utilize Facebook Conversions API (also called CAPI) as well as Meta Pixel Facebook Conversions API (sometimes known as CAPI) and Meta Pixel saw an 8 percent increase in the efficiency. ₁

There are three methods to utilize information from your clients to inform the holiday advertisements you make:

1. Capture the needs of customers in any way.

Consolidate customer information and adhere to data privacy rules as well as your customers preference for data. Get a complete picture of your client's behavior and preferences so that you can improve the effectiveness of your marketing.

1. Improve your data reliability.

Enhance data security by providing the link directly to your marketing information with the platform that you are using. Collect and share data with secure APIs, safe pixels and offline conversions.

1. Check the degree of the data's connectivity.

Your ads should be available to the people likely to be most attracted and will lead to higher results as well as less expensive per successful outcome. Meta could do this using the quality score for event matches. Make sure you get an total rating of 6.0 or higher by:

• More information is available about customers parameters.
• The information is communicated in real time in the extent that it's possible.
• Monitoring of score is handled by Facebook Events Manager. Facebook Events Manager.

Visuals and creative messaging

The majority of shoppers are tired of seeing the same ad every time This reduces efficiency of an advertisement. In order to stop this being a problem, businesses have the ability to design flexible images that can be adapted to the various motivations driving the purchase of gifts for the holiday season. A healthy mix of creativity to draw new customers in could prove helpful in the critical moment of selling. Companies that have a diverse variety of creative ideas saw a 32% increase in their effectiveness, and 8 percent more impact. ₂

In order to diversify your advertising mix, you can:

• Create distinct messages to diverse audiences.
• Find out about messages that discuss key factors that influence the purchase of gifts for the holidays such as the price and quality, alternative options as well as authenticity.
• Mix formats (carousels and reels) in addition to different kinds of media (video and static images) to appeal to audiences that have diverse viewing habits.

Second phase: Convince clients to buy earlier

The idea should be toFocus on recognition and purchase. Make use of impressions that are cost effective which are quick enough to attract customers and generate an atmosphere for the shopping time.

It is essential to communicate to customers that you know during what time they enjoy shopping. Therefore, it's crucial to be in touch with them at any time they'd like to shop. As it is the time of the holidays shoppers have already begun packing their carts during the months before important holidays like Black Friday.

Making people aware

Companies can profit from less promotional times before key sales by linking their brand with performances promotions to boost recognition via social media websites.

Make a buzz about the pre-sales for a chance to contact potential customers for the right items or services to provide during the festive season. 91% of customers might try different products during the season and this is the time to reach out to new customers who are ready and willing. ₃

Drive Acquisition

Get the most out of these interactions through:

• Engaging and direct response with concentration on the customer and taking into account.
• Optimizing middle-funnel-related features, like clicking links, page visits on landing pages and adding-to-carts.
• Video formats are used to communicate corporate messages with a fun and engaging method.

Video is a fantastic way to keep viewers entertained throughout the year. spend 50 percent of their video time on Facebook. ₄

It is a more efficient device for people searching for presents for relatives and friends.

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It's an excellent way to advertise companies, their products, and services in order that when peak time is approaching, consumers know the name of the company and are more likely to purchase.

Mix fun, short videos imaginative through Reels tales, Reels, and Feed as well as more in-depth stories for your in-stream ads to expand the reach of your advertisements and align the consumers' behavior.

Video in short-form

Connect with your friends and acquaintances by posting short, fun messages on Facebook as well as Instagram.

The most effective practices are creating the experience for viewing from a horizontal perspective (9:16) You will be amazed by seamless transitions and editing. Keep your eyes on the action by using animation, graphics, or text.

Video with long-form

Connect with your customers through longer-running stories on brands, like video tutorials for your products and live streams.

Best practices: Crop closer to main characters enhance effect by using text and design for sound on.

The third phase is to maximize purchasing

On Black Friday, the returns usually outpace costs. This makes it a vital moment to make the most of the best retail sales.

The goal is toMaximize holiday sale purchases with the flexibility of budgets and bids to allow smooth shopping as well as targeting customers who are highly-motivated.

Budgets that are flexible and bids that can be adapted

63% (63 percent) of shoppers who visited on the day of sales which saw huge numbers make the purchase without planning. ₇ Business owners can enjoy the rewards of buying habits and get in touch with those likely to purchase products by implementing an adaptable budget and bid plan. Instead of establishing budgets to cut costs consider using bids when you pair the restricted bidding strategy with budgets that are large.

Forms for seamless ads

73% of customers surveyed made a surprise purchase online. Providing them with a quick and fast purchase is an effective way to make that surprise into a sales. ₈

In order to encourage purchase, think about advertisements that are easy to understand and simple format. On Meta platforms, like Facebook and Instagram It means advertisers can create ads that include tags to promote items, Advantageplus catalog advertisements (formerly called dynamic ads) Digital circulars as well as collaborative advertising.

Help shoppers find you and encourage discovery through different advertising formats:

• Reaching wider audiences in order to communicate with potential customers via the Advantage+ catalog ads.
• Expansion of access and reach of your content that can be purchased via advertisements using product tags.
• Finding new customers using shopping lookalike audiences.
• Local inventory can be advertised to boost retail sales by means of circulars with digital technologies.
• Helping to facilitate shopper-led marketing through advertisements that are collaborative to encourage purchases on your application or web site.
• Return customers to their experience as a buyer through AdvantageCatalog advertisements, as well as collaboration in advertising and buying custom groups.

Retargeting cart abandoners

If you've abandoned a cart, it doesn't mean it's an accidental loss. In some cases abandoned carts may require some encouragement to make them buyers. Pre-sales campaigns do the bulk of the job, and businesses can leverage technology and resources to concentrate on personalization. They can target those who have indicated curiosity.

Fourth phase: Keep your eyes on the prize.

The goal is toCapitalize lower costs per impression by creating compelling ads that create loyalty, and keep your business's image in front of your customers.

It's January. The holidays are wrapping up and retail stores are probably in the process of regaining some time following an extremely hectic Christmas season. But before getting back to normal business, retailers must take advantage of this time of the year to gain the attention of the 41% of shoppers who say that their purchases are continuing even after Christmas and also re-engage with those who are brand new customers. ₉

The customer's journey doesn't come to an end once they've made the purchase. To convert first-time purchasers into long-term customers Merchants need to keep in touch to increase purchases as well as build trust with their customers.

Maximize the value of your campaigns for the holidays with Meta

In order to satisfy the needs of customers during the season of giving can be hard, however businesses are constantly adapting to changing market conditions during one of the largest shopping periods throughout the calendar year. Through Meta products and services, managers are able to provide custom enjoyable, seamless and quantifyable buying experiences that cover every aspect that can lead to high-sales events.

1. Based on 15 studies from around the world in H2 2020 across various verticals (Ecommerce, Tech/Telco, Financial Services, Education, Restaurants, Professional Services, CPG) 2. Meta case study, Dec 2021.
   2. Internal Meta test that evaluates the efficacy of similar and different (creatively distinct) creativity derived from 2703 ads set across all verticals, between 04-04-2021 and the 26th April 2021. 2. "Meta Christmas Survey" from YouGov (Meta-commissioned Online survey of 3130 people aged 18 and older across CA and the US). Minimum N=1500 for each market. Dec 2021.
   3. "Meta Seasonal study of the holiday Season" from YouGov (Meta-commissioned online study of 3130 adults aged 18+ who reside in Canada and the U.S.). Minimum N=1500 for each market. the deadline for this study is December 20, 2021. 2. Meta Data internal to the auction. Auction Experts Cyber5 Analysis May 2022 , 4. Meta case study, Jul 2021.
   4. Meta internal information
   5. "Meta Study on the seasonal Christmases" from YouGov (Meta-commissioned online survey of 3,130 people aged 18 or older in Canada in addition to those who reside in U.S.). Minimum N = 1500 for each market, December 2021.
   6. Inducing sales in the short and long term via Facebook as well as Instagram advertisement, Nepa, Oct 2020. Based on the performance of MMM of six retailers from Sweden.
   7. "Meta The Seasonal The Seasonal Research Study" was conducted by YouGov (Meta-commissioned online study of 3130 adults aged 18 or older within Canada and The U.S.). 2. Auction experts Cyber5 analysis carried out by Auction Experts during May 2022
   8. "Meta the Seasonal Holidays Study" conducted in conjunction with YouGov (Meta-commissioned online study comprising 3,130 individuals aged 18 or over Canada and The U.S.).
   9. Source: BMRI 2021 Holiday Research, 2) Meta case study, Aug 2020.

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