Infuse humanity back to your advertising with a personalized video
If video fuel is the key to increasing sales and marketing, personalized video is next-gen and turbo-charged rocket fuel.
Take it from the 77% of folks who have seen positive returns from video marketing, such as growth in leads, traffic, and brand recognition. With regards to personalized videos, 81% also claim that personalized videos have increased their revenue.
Actually, they have 13% more likely to remember an email message that is packaged into the form of a video email than a text-based send.
If you're considering the use of personalization in video to increase your earnings, we'll help you get there through this tutorial. In addition, we'll highlight the benefits of using customized videos as well as give tips to creating ROI-positive videos.
The top 4 advantages of video personalization
Marketing that is human-centered
Sending personalized videos is an effective way to stand from the crowd of sales and marketing.
Think of it, really. Would a video with a image of a smiley face -- waving hi -- grab your attention superior to a monotonous text-based message that sounds like the sender has been mass-distributing it to everyone on their list of outreach recipients? You'd pay attention to the video and not miss it, would you?
Video personalization does more than just draw people's attention. It can also be a fantastic way to display your character to gain the trust of potential customers.
The numbers support this, and 70% of sales reps using custom-made videos for outreach report an increase in response rates.
Time saving is for everyone
Prepping for meetings, designing appealing presentation slides, as well as blocking in time for demonstrations for products can take a an enormous amount in time.
When you've mastered the art of video prospecting though it is easy to record personalized videos and save your and the viewer's time.
Internally, recorded videos are super helpful for fighting the case of this-meeting-could-have-been-an-email minus the boring part of having to write and read long emails.
Externally, personalized videos are awesome for effectively (and humanly) making new suggestions as well as prospecting more effectively, and informing new users and customers about your products.
It supports your ABM strategy
Account-based marketing targets firms with customized content designed to help them grow and get them further down the sales funnel.
How do you nail your ABM strategy, however? Personalized content that answers the specific queries that target accounts face.
Luckily, custom video is the perfect content format for nurturing these uber-important targets.
One, personalization stands out from the rest of your written content. This helps you win a client's interest without taking up a ton of their time.
Furthermore, as personalized videos can be used in a variety of applications, you are able to use it throughout the marketing or sales funnel. As an example, you can use personalized video to distribute opening messages, address customer support questions, and develop connections with people at your target accounts.
Helps to make work easier
Finally, a customized video can help avoid confusions and misunderstandings that poorly or hastily written briefs create.
Sometimes, despite our efforts to remain in touch, we forget that everybody has different styles of working and communication.
Plus, you can auto-generate your video's transcript for a written recording of the video's content. This makes the entire dialogue searchable, using CTRL-F usable and simple to reference later.
9 effective tips to create an individual video
Convinced you need to start making personalized videos to help with prospecting, pitching, partnering up with others, assigning work, and more? Get started making. And trust us to say that creating your own video is simple.
The tips we've gathered and software for video personalization to get you started -We'll begin by introducing these tips:
1. Write a plan to keep the focus on
There's no need for elaborate ones though. Simply create a bullet list of what to cover on a sticky note and you're good to go. Reference this list as you create your video so that the message stays focused in the end, and you're not missing something.
2. Simple and short.
Videos that are long and rambling fail quick and often. A short, simple to follow videos are better at capturing and holding viewers' interest. Indeed, nearly 60% people will continue watching videos for sales until conclusion if the video is less than 60 seconds.
The act of writing your video will remind you to use the simplest language possible and stay with your message, which, is why your video is brief.
Three more helpful tips to take advantage of today include:
- Make your camera sound as you would to someone! Even though you're making videos for prospecting doesn't mean you need to use fancy words to make your voice sound professional.
- Be authentic. Be yourself! Potential employers and coworkers appreciate showing your human side on video. They don't want an overly edited or polished version, so it's okay if your flawless video contains an error or twoIt's just human in the end.
3. Do not settle for the first take
If you're making your first attempt in video prospecting We suggest to do some initial work by recording the video several times prior to completing the initial take.
Why is that? Every time you record You'll discover new information for instance:
- Your delivery style
- Optimizing the lighting and sound
Additionally, you'll come up with ways to showcase your individuality and make connections better with your viewer.
4. Make sure to include your face
Why: displaying yourself is your strongest method to engage with your target audience. This is the first step to personalized prospecting video as well as a proven method to build your account's and trust.
For marketing video too, showing your face is helpful for more than gaining confidence -- it can help to establish brand recognition. The explainer videos for SparkToro that he publishes on social media, for instance, help with brand recognition on top of product education and connecting with the viewers.
5. Pepper in your personality
Be yourself, and to speak naturally is the most important thing to follow here. But there are subtle ways to display your individuality also. Like:
- Make your own "uniquely-you" video recording workspace. With no clutter in the background include items that make you feel. As an example, you can add books for those who are avid readers (they're an excellent conversation starter as well!) and antique showpieces If you're a fan of those. The wall decor can show what you like.
- Include a defining piece of clothing to your collection. This could be anything from a specific-colored scarf to a t-shirt that features your company's logo or wearing a cap for every video you make.
All these tips not only highlight your persona and build brand familiarity too.
6. Find out about potential customers to ensure that you can tailor your outreach video
The concept of personalization typically is only limited to using your customer's name. But it's more than that. If you would like to create a memorable impression on viewers and generate positive outcomes by using video it is essential to tailor your videos in the correct way.
What can you do to take individualization to the next level?
Researching your potential customer's problem. Doing so helps you make a video that speaks to the prospect's specific challenge by offering them the solution that they need to require. This, in turn, ensures positive reactions.
7. Provide a useful recap or summary of the topics you'll cover
Depending on the person the video will be aimed at and how long depending on the audience, putting up a text-based slide that outlines what you'll be talking about or what you've talked about helps.
In case of internal video, we'd suggest adding a slide featuring what will be covered during the video. Bring it up in the course of your talk about what you'll share within the video.
When you upload videos to external websites, such as sales pitch, add a recap or summary slide explaining how the tool will aid the user. It should be placed before the call-to action (CTA).
8. Do more by engaging
The video can be made using features like hotspots, overlays, time triggers and branching to encourage viewers to interact with your video.
Take a look:
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9. Provide the viewer with a subsequent step (aka an CTA)
In the end, you must guide your viewers to the next action they need to follow after viewing your customized video.
In the case of marketing outreach, this might be inviting them to reply to your message to request a demonstration of your product. If you are sending marketing emails your CTA might be a micro-conversion like subscribing to your newsletter, or inviting users to download the free version of the tool.
As for internal team videos, you should make your message clear. As an example, ask viewers to read the instructions and return to you for any concerns you might ask them.
Start recording your own personalized videos now!
To summarize, customized videos:
- Are easy to make
- Increase speed and performance and also support async remote work
- Are an effective way to standout in a noisy world