Increase the size of your store with an Omnichannel Storefront

The global eCommerce market could reach $5 trillion at the beginning of in this year. Given this level of growth you'll be tempted to put all your focus on the internet. Yet, you could be missing out. Why? Because there's a lot of opportunity for growth in the omnichannel world of commerce.

Omnichannel Commerce unifies online and offline interactions so that shoppers can connect with your brand either in person, through your application or on your site, or through social media, and enjoy a seamless experience on all channels. This is the way to total convenience for your clients.

In an age of instant satisfaction and an increasing array of competition to grab attention of customers the ease of use can make all the distinction. Let's look at how omnichannel commerce could lead to increased consumer loyalty as well as more purchase, along with how can make the entire process smooth.

What exactly is Omnichannel Commerce and why is it important?

Omnichannel commerce involves creating a seamless sales process across multiple shopping methods that include your online store or retail store, social media sites, and more. It is about taking a step back to look at the shopping experience in all its entirety and not just the one particular site.

How can omnichannel commerce benefit you?

1. It gives you a superior experience. Imagine a customer purchases something from the festival stand in person and then decides to buy an additional item a couple of weeks later. They might visit your website or use one of your social platforms to discover your company's brand. Through providing consistent experiences on the day of the festival as well asonline, they know what they can expect and know that they're in the right spot. It also encourages them to buy repeatedly.
2. It helps you make more sales. In one study, omnichannel customers spent four to more than ten times the amount as their single-channel counterparts.
3. It leads to more loyal customers. One study revealed that customers visited an omnichannel retail store 33% more frequently as compared to other retailers. It's no surprise. A majority of shoppers will choose the business that best caters to their preferences and gives the best shopping experience.
4. It allows the customer to reach you when it is convenient for shoppers. Each individual client is unique. Certain customers may want to look through your products in individual. Other customers might want to buy a few items at 11:00 PM when they're out of town. Some may find your item on an online social network and decide to buy it without having to undergo a separate payment process. Omnichannel commerce lets them purchase whenever and where it they are most comfortable.

Tips for omnichannel commerce

What can you do to make the most of omnichannel commerce to provide the highest quality experience for your customers? We've put every tool available to help you not only connect, but also unify different commerce channels.

1. Unify payments both online and off

Let's say you own a bakery that accepts online cake orders for birthday cakes. Having an omnichannel experience is that a customer can make their cake purchase in advance of a week's time, phone the bakery just a couple of days later to add on an extra cake topper before paying the final price at the time they arrive to pick it up. They may also add some birthday candles to their order at the point of the purchase.

The customers are now connected to your online shop in three different ways. But on the backend the interactions are linked to the initial purchase online and are usually monitored from one management dashboard. This means that, at some point in the future you could make suggestions based on their past preferences. This allows you to provide a customized experience to customers, encourage repeat purchases in addition to increasing their average order value.

Whatever method your customers choose to pay for their purchases, the one dashboard allows you to keep all in-person payments within , so that your entire transaction history is tracked and viewable at a single location. Meanwhile, your customers enjoy an effortless experience which lets customers interact with your brand however and wherever it's comfortable for their needs.

2. Create recurring revenue through subscriptions

The translation of an online experience into an actual person experience is crucial however it's not telling all the story. Subscriptions provide the sameness and versatility for cross-channel interactions with customers.

Let's imagine that you own a flower shop with an brick-and-mortar presence. People regularly visit your store to place an order on an occasion. It is then time to launch an online store so that you won't need to depend on only foot traffic. This expands your geographic reach however, you're experiencing monthly revenue to be uneven and unpredictable.

3. Excellent customer service is available throughout all channels

However they shop with you, they will receive the same level of top-notch customer care. Naturally, it will look different for each business and scenario. Here are some examples:

• Responding to emails. You can provide the email addresses on your website, or add a form on your contact page so people can reach out at any time of day or night.
• Answering phone calls. Create a number for your business for customers who would like to ask questions or get assistance over the telephone.

Importantly, you make all pertinent information available for each customer service rep. Give them product information and specifications, return policy as well as shipping and delivery policies, coupons and sales information, etc. so that they can properly answer questions across every platform.

4. Make sure your brand is consistent

Omnichannel commerce is all about creating a seamless, consistent customer experience. Use that for your branding too!

Whatever the channel that your customers are shopping through, they need to be aware that they're at the correct place. Make sure to use the same logo, fonts, graphics, and colors. Make sure to use the same language, fonts, graphics and message. Maintain information about price, locations phones numbers and email addresses up-to-date and accurate.

5. It is easy to return products

Also, ensure that the policies you have in place are consistent across all platforms. You should also provide your support team with all relevant data.

Make the most of payments that are omnichannel with Payments

We'll help you provide a seamless customer experience with a flexible and scalable payment solution. You will also benefit from greater insights into your business with unified customer data, an efficient reconciliation and seamless reporting for all of your transactions as well as inventory. Payments is designed using a strong focus upon safety, stability, and compliance, so that you are able to be focused on creating great experiences for your customers.