Improve your sales page: Get better testimonials & reviews |
Testimonials could make or break the sales you make online. Find out how you can get insanely effective testimonials from customers and the best way to leverage them so conversion rates skyrocket.
The electric kettle you love breaks: no matter how many times you flip on the button, it won't boil.
If you don't want to risk the weekend congestion, you head towards Amazon. It's a win! Amazon offers a variety of kettles to select from.
How can you sort them out? them?
If you're anything like the majority who do, you look to reviews. 88% of people trust online product reviews just as the personal gift card of a friend.
Plus, the more reviews you have more reviews you have, the better.
Adding customer reviews to the product pages of their website was earned UK retailer Express Watches with a 58.29% increase on sales.
But if you're just starting out, scoring reviews might be intimidating. What can you do to find students willing to advocate for your classes? How do you ask for feedback without appearing pushy?
Reviews are the reason you have an potential ace
Ammi Borenstein, CEO of Transitions2earth emphasizes the significance of customer reviews for firms with home pages :
"We really consider product reviews like a kind of currency. More reviews we can get on particular products as we review them, the higher sales continue to grow."
But do the numbers back this claim?
In the end, they are.
The content created by the user, for example reviews, can improve conversion rates by 133% .
If that's not enough, then reviews can make increase sales by as much as 18% too.
However, even better the act of asking for and then taking action to respond to feedback could prevent 11 percent of your customers from taking their company elsewhere (also called "churning").
Furthermore, if the feedback lets you respond and address customer problems within the first interaction, you can stop the 67% turnover in its tracks.
So, needless to say that online reviews are a essential tool to have in your sales arsenal.
Don't be limited only to driving sales in the present: they can be just as effective in shaping future sales.
That's what The Container Store discovered when they utilized customer feedback and reviews to launch one of their greatest hits.
Patrick Burk, the Customer Content Manager of the brand, shares his thoughts:
"As the direct consequence of our customer reviews, we started offering an extra-large shoebox and it's been a major initial success in all the metrics you could imagine."
Imagine what it could bring to your metrics if you can leverage the customer voice for your next training.
Let's check out how some online tribe leaders use testimonials and reviews to benefit their websites.
Compass of Design uses customer testimonials to highlight the benefits of the learning community and overcome potential obstacles by having people from outside the design industry share their thoughts on the experience.
Collin Belt takes an entirely different approach. He uses customer testimonials to prove himself an expert in his field. He also positions his expertise for potential students and clients.
Then, Adam Clark provides previews of his educational modules along with testimonials from his customers explaining the benefits of the program and his learners' goals while scrolling through his pages.
In the end, the way you utilize your reviews from customers is contingent on your target audience and purposes - like whether you'd like to expand your reach or increase sales but the only factor that is clear is this:
Reviews from customers are the best trick up your sleeve to overcome customer hesitation and objections. You need them for better results in sales.
So with that now out of the way now, let's look at the best places to look for reviews.
Reviews from where to get them
Now all you have to do is sign up for your email address, don't you think?
There's more to it than it sounds.
The email should not be the sole method of getting feedback from customers. Neglecting social media can mean wasted opportunities and lead opportunities. .
Take Twitter as an example: 84% of customers use the platform for special offers as well as inspiration and reviews.
It's not just LinkedIn which is the most popular platform for lead generation, converting at 2.74 percent . Making your profile visible through LinkedIn can have big rewards.
Therefore, you shouldn't be taking social media for granted in the event you're trying to get customer reviews.
The good news is:
Each of them has features that make it easy for users to find reviews. LinkedIn, for instance, offers suggestions that appear directly on your profile.
Becky Mollenkamp has over twenty of these recommendation sing the praises of her LinkedIn course's praises and adding major credibility to her name.
Recommendations on LinkedIn is easy. Let's go through it right now.
Once you have added your students to LinkedIn after that, go to your feed. Select the drop-down menu underneath "me" at the top of the menu bar.
From there, click "view profile."
Scroll until you get to the page titled "recommendations."
Click on "ask for a recommendation."
Enter the name of someone you want to request a recommendation from. Once you've started typing, you'll notice the results that your connections have provided under the search box.
Once you've located the person you want, click on their profile, then click on the next screen.
Use the drop-down menus below to explain your relationship with the individual. If they're a student, choose "was one of your clients."
Once you're done, proceed onto the next page.
Here, you are able to submit your request by using the default text, however if you're trying to land suggestions for your course It's a good idea to mention it when you send your message.
When you're done, click"send" "send" option. Then, there's nothing to it!
And what's the deal with Twitter?
The simple-to-use Twitter polls can be a fantastic way to get people's feedback about your program without requiring a huge time commitment.
Media (and general) genius Elon Musk frequently uses polls to keep his followers involved in discussions regarding the issues that matter to his company or him personally. .
Learn how to make use of this feature.
To start with, log in to your Twitter account and head to your account dashboard.
When you're done, drag your mouse to the Twitter box.
The new icon will appear in the menu that appears below the window. Select the icon that appears to be an e-bar chart.
Now, set up your poll. Be sure to address specific issues which new customers may want to be aware of, like:
What was the length of my course? How long did it have you complete?
Have my classes helped you gain confidence?
Do you want to take a different course with me?
You can then set the duration by clicking on "1 days."
On Twitter, polls can run for up to a max of a week . Because the aim is to get maximum feedback It is recommended to allow the respondents ample time to answer.
After you've completed everything, the "tweet" button should turn active. Press that button to start your survey.
Now you have a poll running that could be used to collect opinions from your clients.
Take note that it could be worth direct messaging or inviting your students to the polls you've set or retweeting it a few times over the course of the week, in case you missed the opportunity - but make sure you've built a good rapport with your followers so that you don't risk appearing as unprofessional.
But what about instances where users mention your course or brand online without asking permission?
Consider, for example, what happens if this happy user is a fan of Coding Is For losers tweets at the brand and it is buried in a spam inbox?
What are the best ways to ensure customer feedback doesn't slip into the wrong hands with multiple social networks to manage?
If you want to know more, try the power of social media .
Social listening isn't only useful in maintaining your social networks as well as reviews. It's also critical for keeping your reputation polished.
Medieval Times knows this more than many names.
Social listening allows them to resolve issues and keep their brand's reputation at all times which allows them to maintain high, acclamated ratings from customers that help keep sales going.
It is possible to utilize it to accomplish exactly the same. We'll look at a no-cost tool that helps organize all of your social accounts all in one spot.
In the beginning, you need to swing through Hootsuite .
Click the green "sign up" button in the top right corner.
Then, on your next page, you should keep moving down until you get to the lowest of the pricing levels. After that, you can select "sign for now" to sign up for the no-cost plan.
Go ahead and start filling in your information. Although it says "business" email, non-business accounts (such ones such as Gmail accounts) are fine.
Next, you'll be asked to connect your social profiles however, for the moment, let's skip this step so we can get onto our dashboard.
Only one screen to go. You can skip adding the number of your phone.
All done? Sweet! Now, log in again to open Hootsuite's dashboard. Hootsuite dashboard.
From here, you can schedule messages, view your statistics, and monitor your social streams in one location after you link up your accounts.
For adding a social profile click the correct button from the lower right menu, then allow Hootsuite to join.
Ta-da. Just like that, you can see every mention of your accounts or even the pings they access from a single screen.
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Okay, now knowing where you can get reviews, and also how to request them on social networks, let's talk particularly about emails.
What questions can you ask via email?
Here's a surprising twist.
Reviews help your higher-priced products more than lower-priced products.
In the event that expensive goods, such as an online course, are accompanied by customer reviews attached to them, your conversion rate will increase by 380 percent that's twice the growth rate for cheaper things.
It's better to concentrate your efforts on the items that are more expensive than lower-priced when you're starting building your review.
And email is definitely the first line for getting feedback particularly when you're using the form that is automated.
74% of your customers will more likely respond to an online survey or feedback form over more aggressive requests, like online chats and phone calls.
Do you notice what "quick" is the qualifier word in that infographic?
It's an important one to keep in mind when asking for reviews.
The world is busier than ever, which is evident in the online reviews.
Comparatively to 2010 where customers would leave reviews upwards of 600 characters, the average review for 2017 was about 200 characters .
In addition to making it easy and short for your customers What are the other critical ingredients for getting feedback?
The right line of inquiry and questioning
Specifically:
Don't rely on emotional motives for the subject line, and do mention the name of your website as evidenced by data gathered from 350,000 reviews .
And, before we go any further, a quick warning about providing incentives:
While you may get additional reviews by this method, it's frowned on - both professionally and legally - and many of the larger review organizations will penalize firms that encourage their clients to purchase.
Think about, for instance the law firm which was able to lose nearly 100 reviews after Google discovered they were offering family zoo passes in exchange for reviews .
Discount coupons or even offering discounts can cause you to be in hot water.
Therefore, as a recommended procedure, you shouldn't reward reviews through email or social media. But if you do, absolutely ensure the reviewer is upfront about the reward in the review.
With that out of the way Let's take a look at some examples of businesses that request reviews by email. We'll then get down to the nitty-gritty of the "ask."
First up is Hawthorne Academic . It is interesting to note how they stress speed of review and use the opportunity to give their customers a service.
The next one is GreenWorlds , an online furniture retailer. In the same way, we can see the same focus on conciseness.
So, make your request quickly, and if you have the chance, take advantage of it to address any customer concern concerns.
If you do not have your website configured to allow reviews, then you could use Google Forms in order to swiftly set up an online survey . Alternatively, Typeform is an alternative free platform that to utilize.
We'll take a brief glance at this.
Head over to Typeform . Select the black "create a forms" button.
After that, enter your details and sign up to get a no-cost account.
After verifying your email address, go back over to Typeform and log into your account.
You may be asked to enter a bit additional information to alter your template. If this is the case, just click the "do this later" hyperlink in the upper right corner.
After that's out of the manner, the workspace will be loaded. The default view is shown below.
Select the teal "new typeform" button. This will launch a templates screen.
As we're only using this review system to record reviews, choose "start with the beginning."
The blank canvas should appear like. Simply click on the "blocks" area.
Explore the various blocks to discover the one you want. To review, "long text" is the best choice.
Now type in your question using your mouse in the middle box.
You can also add images or even style your review form through the menu to the left. After you're done then click "share" at the top of the navigation bar.
It will take a few seconds to finish loading, and then you'll see this screen.
Then You now have an active review form where you will be able to gather responses from your clients. Sweet, right?
Here's a template you can make use of to begin asking for feedback on the course using your newly created form.
Testimonial request template
Hi there,
My name is [Your Name] The creator of [Link][Course Title][/Link[Link][Course Name][/Link]. I'm hoping that you can take the time to provide me with an honest review of your experience with my course. Was it a blast? Did you hate it? I'd like to know.
[Link [Link Give me two points here. [/Link]
Just [X] moments of time can aid me in developing even better training courses for the future.
Thank you in advance!
- [Your name] Copy to clipboard
We'll plug this into our email marketing campaign quick and go on a test run.
This not only takes the anxiety off your shoulders however, it could also boost your rate of clicking by 5% .
This brings us to our final stage for reviews and feedback: how to integrate it all on your homepage.
Adding reviews to your sales page
93% of customers believe that online reviews play a direct influence on their buying habits. So what better place to put them than on your website's product website?
The quicker your clients can source your product reviews more frictionless and less effort they have to expend before they can reach the right decision.
So if they can see proof positive of your online course awesomeness by navigating away from the website? This is the greatest of all possible worlds.
Reduce the amount of steps between your customer and your product will result in customer experience at its finest no matter if the trip is between product and purchase or satisfaction and purchase.
Make sure that any reviews you're adding to the pages for your course are adding value to the site and not filling up area.
Consider, for instance, the case of the CEWE Photoworld .
As the United Kingdom's largest retail store of photographic products, CEWE Photoworld handles more than customer orders.
Former Director of the company Duncan Midwood explains , "These photos are people's actual lives. They are people's memories that they wish to preserve. It is essential to trust in the world of business ..."
The addition of reviews to their checkout procedure helped to instill confidence - and also gave the conversion rate a much-needed shot.
Up to an increase of 8% in conversions, and an increase of 12% in click-through rates.
The trust as well as sales? I'm interested.
We will look at the ways in which different creators incorporate customer reviews on their website pages.
Robert Joyner knows the importance of simple. He adds thoughtful quotes to the top of his products pages, and he keeps it true.
But if you're looking for a little more thrills, consider Justin Jackson's style . Jackson adds quotes to his posts and references to the original source, which gives the author a huge boost in the credibility of his work and providing social proof.
There's also the case that of David Delahunty , whose visuals create an impressive and convincing image.
If you want to add reviews on your page, click over to the page's dashboard .
Go to "products." Start the course you'd like to include reviews for.
Scroll all the until you get to the bottom of the page to your FAQ section.
Click "add FAQs."
If you're following the Robert approach Click on the highlighted quote button and copy the review into the box.
If you want to follow Justin's example, highlight the text that you want to link, then click the chain symbol.
You'll get a helpful link box that will pop up so you can add your link.
Finally, if you want to show social media content directly on your website similar to David you can simply copy the link into the textbox to embed it .
The image won't be striking at this stage, but click the purple "save" button . . .
You have a bonafide promotion directly on your product website, simple.
This is what it is that it boils down:
The hardest part is obtaining reviews. Once you have those, you can easily tie them directly to sales pages to increase sales, increase trust and add some pizzazz to your course.
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Leverage the power of reviews and testimonials
You think that reviewing is only for big-name stars? You're wrong. A majority of consumers trust reviews on the internet as strongly than their best friend. For reviews to be able to get them, try this:
Don't restrict your collections to your website or email. Social media provides plenty of possibilities to showcase your happiest customers.
Utilize LinkedIn's feature for recommendation requests to request an award for your professional career directly from the students you admire.
The built-in Twitter poll can also be used to get more engagement from your followers and also receive no-commitment reviews from your followers.
You might be tempted to provide a reward to encourage reviews, but be careful. If you do provide an incentive, make sure the reviewer is aware of their connection to you at the start.
When you do ask over an email, make it brief and short. If you're unable to capture reviews on your site, try using Typeform to create a quick questionnaire.
When you've received your review, take a breath of happiness - the tough part is over. Now it's bringing them all together on your sales pages, which makes it easier.
It's a bit daunting to request feedback on your work but the more feedback you receive as you go, the better your courses and their conversions become.