Ideas for putting together innovative structures from an amazing director duo

Its annual conference on video marketing, Outside the Frame, brings together creatives and experts all over the world who create video content to share their experience and experience.
This year we were privileged to have the honor of welcoming the New York-based director pair rubberband composed of Jason Sondock and Simon Davis on the stage for a video. Let's dive into the creative process that results in content for the likes of Air Jordan, Apple, Chanel, and many others.

Three fundamental rules to create the best possible work

To use rubberbands, there are three key strategies that you must remember as you begin to do meaningful work.

1. Keep it simple

However big your project, you must always get back to the basic idea. Adhering to a simple essential idea and tone will help you get the best results from the video marketing effort.

That means you'll be able to share and explain the idea that is the basis of your film, even when the production or visuals are more difficult. Most people can appreciate an idea that is easy to comprehend.

2. Speak how you want to be treated

No matter what the subject is do not insult your audience or be disrespectful.

Be aware of the way people would like to be spoken to and trust your gut. The reports and statistics can only tell you so much without context.

3. Make work that you want to see

Always create works that are interesting to you. Just because you're making ads doesn't mean that it has to be without artistic merit.

Be bold and push the limits and be a little edgy and edgy if your intuition is leading you, then trust your gut.

"The most reliable barometer of quality work is your own."
  Jason Sondock, director

Work outside your comfort zone

People can get easily fatigued through watching work in a muted manner that is the same as the rest of the world however a stream of well-channeled unorthodox energy will get them moving time.