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How to write a Course Description that Sells (with Examples) --

Oct 28, 2022

 The last update was 28 October 2022

The description of your course is one of the most important aspects that you'll need to nail in the beginning of your online course. This is what your potential students will read before taking a decision about the purchase of your online course.

It's a first impression for you and your course online, therefore you must make sure you are putting your best foot forward. In this post, we'll be providing information on the importance of course descriptions and how you can write them effectively to promote your course.

Below is a brief outline of subjects we'll cover:

What is a Course Description?

The course description provides an outline of your course's subject matter, contents, and learning goals. Participants will be able to read the outline of the course, and then decide whether it is the best course to they. A description of the course should not be no longer than one hundred words and composed in a clear and focused words.

What is the reason you should Create a Great Course Description?

Consider a course's description as an advertisement of your service. In simple terms, a properly written course description will mean that many potential students are motivated to buy your course. What exactly does a "good" course description refer to?

An excellent course description can be interesting.

Just like an effective ad or commercial, a well-written instructional description can grab readers' attention. Do not use boring or repetitive words. If someone who is a prospective student becomes bored while reading the descriptions of the course, they may assume your course content will be uninteresting.

A good course description is precise.

Your summary should give potential students a realistic understanding of the expectations during their time in your class. You will need to balance the interesting/inspiring aspects of your course description with a realistic communication of what the learning objectives are.

A good course description uses the correct grammar and spelling.

It's a crucial point. If there are mistakes in the spelling or grammar of your description of the course, future students are not going to trust your expertise. Have someone else read your descriptions of your course to look for any errors or mistakes. You can also run the description through an online free editing review.

A great course description makes use of the present tense and active voice

This is a simple way of drawing the reader in with a simple method of removing irrelevant words and data. (If you're finding this method confusing, don't worry as the illustrations below will clarify.)

Four Questions You Should Ask Yourself Before Writing the Course Description

When you begin writing the description of your course it is important to take time to collect and arrange your ideas about the curriculum's content. Your description should inspire potential learners to buy your course. Below are some of the questions you can ask yourself before you sit down to write your description of the course (jot down your answers in point form):

What is it that draws me to this subject?

It's possible that this specific expertise has helped you in a practical way to you in the day-to-day routine. It could be a tranquil pastime that's beneficial for your mental wellbeing. Remember why you got involved in this subject in the first place as it will assist in selling it.

Why would other people be interested in this particular topic?

Imagine you are talking to a friend about this topic and telling them why you found it useful/interesting/healthy/helpful. What do you tell them? What can you do to get the audience to become interested? How would you be a bit snarky with them bit, and insist that the topic is worth their time?

What do you wish your students to know/understand/have at the conclusion of the course?

How do you intend to instruct them?

This is a specific question. What modes of teaching are you planning to use? Will your content primarily be taught in a lecture format? Do your assignments have to be hands-on and practical? Do you have a project to complete?

If you've had time to spend some time considering these topics After that, it's time to begin the step-by-step guide.

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How do you write a course Description (Step-by-Step instructions)

1. Decide on a course title

The course's title is essential. It must be concise as well as entices your reader to click on to the full details of the course. Make sure you are specific. Consider the style you would like to portray. Are you aiming to make your course academic or research-oriented? Is it meant to appeal to people who just want something to do as a pastime? (If you're providing a set of classes, include a class code if it is applicable.)

Here are some examples:

  • The Essentials of bookkeeping
  • Making the Quilt The Basics of Quiltmaking
  • Taking Essay-writing to The Next Level
  • Ultimate Graphic Design Training Beginning to Expert

The course titles above provide some indications of a specific skill as well as the prospective students' level of proficiency.

2. Introduce whystudents are required to attend your class

It is best to start your sentence by introducing one or two sentences that appeal to your reader's needs, passions or curiosities. What's the primary motivation for someone seeking the course you offer? What issues are you trying to solve in their lives? What types of changes would they be able to achieve after taking your course? Once you figure that out, you'll have the opportunity to communicate with them on that point.

Sometimes it's helpful to begin by asking questions. If, for instance, you're teaching a course about framing a photograph, you might start by asking "What can make a photo attractive?" or "Why does the way we frame a picture impact our emotional response?"

In other instances, it could be more effective to begin with a statement that piques the reader's interest. Perhaps there's a historical point to discuss about your topic, or a general consensus of interest to think about. As an example, if you are teaching a course entitled LOOK UP: BIRDWATCHING FOR BEGINNERS, you could begin by saying, "Whether it's their colorful hue, distinct voice, or curious behavior the birds have always proven intriguing to human beings."

This is also an opportunity to engage with readers on the very thing that drove them to take the subject of your choice.

3. Inform the class of the things you plan to impart and the method by which you'll teach it.

Next, you offer two or three sentences on how you intend to conduct the class, which methods will be employed, and what the students will come to leave with. Are you going to teach primarily through lecture? Will there be articles and case study? Are there hands-on, practical parts? It's the time to use present tense and active voice. This can be tricky when you're used to writing using a passive voice. Here are some bad examples with corrections:

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POOR EXAMPLE:"Well-known images will be analyzed and discussed to discover more about composition."

CORRECTION: "Lectures examine and analyze the compositions of the most well-known images."

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POOR EXAMPLE: "In this course basic birdwatching concepts will be taught in classes, discussions with other students, and homework assignments."

Correction:Students examine birdwatching fundamentals through lectures and group discussions. Asynchronous birdwatching assignments encourage the students to experience real-world situations.

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Tip: provides multiple lesson types including videos, text-based lessons survey, quizzes assignment, embeds and much more. It allows you to design an engaging educational experience that will appeal to different learning styles.

4. Fine-tune with specifics

  • Do not use cliches, such as "In this class we will ..."
  • Do not say "Students will be learning" because you cannot guarantee that they'll learn all the things that you want to impart. Instead, use words like examine, investigate, discuss, interrogate.
  • Consider carefully naming particular documents, materials, or software, since that aspect of your class could change in time.
  • Avoid using jargon or terminology that your student could not be familiar with, particularly when it's a course geared towards students who are new to the subject. Except meant for students who are advanced (and the prerequisites are clearly stated), you want your course descriptor to feel friendly to different levels and backgrounds.
  • Remember your audience: a course description should center the students' viewpoint.
  • Use gender-neutral language. If you are addressing potential customers, make sure to use general terms so people don't feel excluded due to the language you choose. Think about the following possibilities: students, participants and artists. Group members, as well as group members..

Example Course Descriptions

The LIFE OF A SHORT Story

What is it that makes the short story captivating? What makes short fiction uniquely capable of exploring the human situation? Lectures examine classic and current examples of short fiction, examining key craft elements in relation to plot, voice and character development. Students write their own writing assignments to be critiqued and feedback to create an outline of the story that is complete and a an enunciated first paragraph.

Inclusive Leadership: Beyond the BIZZWORDS

Does inclusion just a checkbox that needs to be checked off? Does inclusive leadership really have the potential to be transformative? By conducting a statistical and case study analysis, students study the impact of inclusive leadership on the corporate culture, morale, and productivity. Students investigate the best practices for solution-finding through simulations of practical examples from the real world. A special focus is placed on the building of confidence and solving conflicts.

A RECORDING OF THE PAST GENEALOGY ADVICE FOR BEGINNERS

Being aware of who we are is knowing where we come from. What is the best place to start? An expanding genealogy business means there's never been more tools at our disposal. Lectures explore research strategies and how to make the most of online genealogy archives. Students choose their own personalized learning goals and research objectives to be the focus of their final assignment. One-on-one coaching sessions are optional.

Sell online courses using

There are a couple of ways to structure your description of course. It's really about personal preference. When you first begin editing, your course's home page should look something as follows:

We recommend you use the space under "Course Title" as your opening sentence; the first to attract your reader's interest as well as curiosity. Under "Example Text," can be used for the remainder of your information. Try different combinations until it looks right. Here's an example of how you could format the description of your course : (And obviously, you'll need to choose an image that makes sense for the content.)

Again, there's no one method to structure your description for your course page. Fiddle around with it until it appears for you.

Benefits of selling your course on

  • Free forever pricing. You don't pay anything until you start selling your course. There's an 5% transaction cost. If your company grows it is possible to upgrade to a zero-transaction fee program.
  • Diverse Lessons: The platform integrates videos and text lessons, as well as assignments, quizzes, embeds as well as surveys. It creates a engaging learning experience.
  • Drip Content: You can decide to make available specific course materials at a later date.
  • Sell Courses Using other types of products: customers can also offer coaching subscriptions, coaching and physical products (among many others) which allows for a more streamlined learning experience and more revenue opportunities!
  • Fully Customizable Sales or Landing Page:Sellers can modify their course pages using the store builder. The look and feel of your site will better reflect your company's image as well as your product. It is also possible to implement certain web pages that can improve conversion rates from users to students who pay.
  • Variety of pricing options It is possible to offer multiple course pricing including one-time payments, subscriptions, or payment plans.

Final Reflections

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