How to sell more than 100 Seats In Your Online Course to one corporate customer

Sep 26, 2024

In the coming year, the amount is currently approved for spending on training, coaching and consultation from small to large associations, nonprofits, and corporations.

56% that training is delivered by facilitators or instructors who are not from the outside (experts similar to the ones you).

And, here's what's really intriguing: more than half of this training is delivered via the internet.

What I Learned Being the decision maker for 7-figure Training Budget

In the past, I was the Chief Learning Officer for large-scale organization. My budget of annual expenditure exceeded 7-figures.

I bought all kinds of classes that ranged from NLP for our sales team to alkaline diets for our executive retreat to the drumming circle for our company event, plus every other thing you'd expect to find like leadership and productivity, sales etc.

The lesson I have learned was this: If you can connect what you are doing with the outcome a business would like, they will want to work with them.

The Reasons to Sell Your Online courses to corporate clients is a Great Idea

Since I launched my own company training experts and companies on how to design courses and courses, I've racked up millions in online course, coaching and consulting sales from both solopreneurs and bigger corporate clients. Below are some strategies to achieve the same:

1. You are able to offer multiple "seats" within your class for one customer. I have had corporate clients buy 10, 20, 50, 100 or even 250 seats in my courses for prices that range from $179 to $1997.

2. It is possible to combine your online training course with additional offers such as online group coaching on the web or a online or virtual session for implementation.

3. You are able to easily modify the existing online course to suit a corporate customer. You can add more access for your customers by having a private implementation call for all students from the hosting company. Also, you could create an application project that is related to ongoing initiatives, based on the information you teach in your course. There are endless possibilities.

4. Getting corporate clients can help you get even more individual clients. The fact that you have worked with corporate clients can add immediate credibility when marketing your offers to individual customers.

The process of selling an online course to a Corporate Client Before you Create The Course

If you don't already have a course online for sales? Pre-selling a corporate client an online course before you create it can be a powerful way to get clear on what you should include in your course AND fund your development time.

It's much simpler than you think. When I meet with corporate clients, I routinely guide them through a research process, and then ask them to tell me what they'd love to have as an online training course.

Then you can turn it around and promote the information to corporate customers or offer it to private clients.

How to Know If Corporate Customers Purchase the products you offer

There are 2 questions you should ask to find out if corporate clients will buy your offers.

Question 1. Is your subject matter something that corporations might like to learn more about?

Here are some of the training categories that companies put into year after year:

Accounting and Finance
Administrative Formation
Customer Service
Health and Wellness
Human Resources
Specific Training for the Industry Specific Instruction
Information Technology
Leadership and Management
Marketing
Personal Growth and Development
Organization and Productivity
Sales Training
Software
Strategies, Creativity and Innovation
Team Development
Training and Facilitation

Question 2: What does the topic I chose for my class link to a result a company would invest in?

An easy method to persuade corporate clients to recognize the value of your program is by linking the results your course generates to profit.

It's simple to recognize the link to earning money with courses on topics such as the art of selling or social media marketing, right?

But, what if you're teaching about a subject that has a lesser-known connection like sleeping therapy?

You can ask these 2 questions:

What will the outcome my offer will deliver?

How does this result connect to profitability?

Here are a few topics that my clients have offered to corporate clients:

Course Topic	What's the end result you're providing?	How does this result link to profits?
Sleep Therapy	Inducing babies to go to sleep	Workers with infants or young kids are often sleep-deprived Sleep deprivation results in lower productivity The lack of sleep could lead to the new parents rethinking their decision to return to work
Boundaries	The best way to engage in conversations that don't hinder your team	People put off having hard conversations The lack of tough discussions holds the team back in meeting deadlines or achieving objectives
Writing	How to write persuasive copy	Better marketing copy boosts sales The well-written content on the internet in emails, blogs or technical guides can increase the level of customer satisfaction.
Storytelling	How to share your "Hero's Journey" story	Storytelling creates emotional connection Customers invest with brands they feel emotional connection to A strong emotional connection to the brand can increase the sales

If you are an expert advisor, coach, freelancer, speaker, author or small business There is an enormous opportunity for you in serving small businesses, big businesses as well as non-profits and associations.

The upcoming webinar is free to the public I'll go over the ways to get corporate clients. This includes:

Who purchases, what they are buying and how much they are spending, and how to know if they buy what YOU have to offer
The one thing you should not say during a meeting with a prospective corporate customer (this can lead you to the murky world of "We'll be back in touch with you" ..." and it virtually never leads to an actual sale)
The best way to go from selling online courses or programs, as well as other offerings only one enrollment at a go to selling packages that include 50, 100 or more, to one company
It is the most important thing to do before you pick up the phone or send an email to make sure that clients appreciate the that there is value to what you provide and be willing to pay for your offerings (most people don't do this step and fail to reach the first level)
An effective 4-Part Conversation Frame to facilitate a dialogue with a client to get to the sale

Wondering if small, medium, or large businesses will invest in your knowledge? Here is the link to download "How to Know the Corporate Clients who will pay for your expertise 100 Topics for Training that Corporations Will Buy This Year" Guide.

Jeanine Blackwell is creator of Create 6-Figure Courses(r) as well as The Launch Lab. She has helped thousands professionals create and launch successful online courses and designed global online course learning models for major brands such as Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine talks about strategies for online learning as well as digital marketing. She has also performed on stages with numerous influential influencers, including Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.