How to sell more than 100 Places in Your Online Course to a single corporate client
In the coming year, more than $8 billion have been authorized to be spent on coaching classes, training and other related services within small to large size organizations and non-profits along with associations.
56% of training is delivered by instructors and facilitators outside the company (experts exact like that you).
And, here's what's really fascinating: over 50% of this training is going to be provided via the internet.
What I learned from being the Executive Decision Maker in 7-figure Training Budget
In my previous job, I was the Chief Learning Officer for an organization of a significant size. The annual budget for my expenditure was in excess of 7 figures.
I bought all kinds of classes that ranged from NLP to sales personnel to diets with alkaline components to our retreat for the executive team to the drumming circle that we use for our company gathering as well as everything else you would expect from leadership and productivity, sales etc.
The lesson I've gleaned is: If you can link what you do to an outcome that companies are looking for, businesses will be more inclined to take a look at your business.
HTML0 Selling your online Courses to Corporate Clients is a Great Idea
My own business has since been offering expert-led training, and producing courses which have brought in thousands of dollars of coaching dollars as well as online course and consultancy sales for solopreneurs as well as larger corporate customers. Below are some ways to get similar results:
1. You can sell several "seats" within your class to one customer. Corporate customers have the option to purchase 10,20, 50, 100, and 250 seats in my classes with prices that range from $179 to $1997.
2. It is possible to combine your online training course with additional offers such as online group coaching or on-site custom or virtual session for implementation.
3. You are able to easily modify the existing online course for corporate customers. The ability to extend access for your students with the possibility of making a personal meeting for the implementation of your course to every person in the hosting company. Or, you can make an application which can be linked to ongoing initiatives, based on the information that you impart to your students. The possibilities are limitless.
4. The acquisition of corporate clients will help to gain more customers. Making it clear that you are working with corporate clients can add immediate credibility when selling your products to single clients.
The process of selling an online course to an enterprise client prior to you create it.
Do you have an online course designed to help sales? Making a sales prospect purchase an online pre-sales course prior to creating it can be a powerful method to determine the content you need to include in the course, as well as for helping to fund your learning time.
It's much easier than you think. If I have meetings with corporate clients I lead them through a study process and have them share the things they'd like to find on an online course.
Then you can turn around and sell that data to your corporate clients or offer it to individual customers.
What do you know about HTML0? Corporate Clients purchase the products you offer
You can ask two questions in order to decide if your corporate customers will buy your offer.
HTML0Question 1. Is this subject matter something that corporations might be attracted to?
Here are a few examples of types of training corporate clients spend the time and money to attend each year:
- Accounting and Finance
- Administration Training
- Customer Service
- Health and Wellness
- Human Resources
- Industry Specific training
- Information Technology
- Leadership and Management
- Marketing
- Personal development
- Efficiency and Organisation
- Sales Training
- Software
- Strategies, Creativity, Innovation and Strategy
- Team Development
- Training and Facilitation
Question 2. What topic did I chose for my class connect to something that is a result of would result from an investment of a business?
An easy method to make corporate customers to appreciate the worth of your course is to link the outcomes that the course generates to profit.
It's easy to see how lucrative it can be to make use of issues like selling abilities as well as marketing through social media. Isn't it?
However, what happens if you're trying to instruct a topic that has a lesser-known connection like, for instance, the field of sleep therapy?
You can ask these 2 questions:
What is the outcome my offer will deliver?
What does this mean regarding profitability?
As an example, here are a few topics that my clients have suggested to the corporate market:
The Course Topic | What's the output you're offering? | What do these results connect to profit? |
Sleep Therapy | Getting infants to get to bed |
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Boundaries | How to have conversations that hinder your team's progress |
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Writing | How do you create persuasive content? |
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Storytelling | How can you tell others the "Hero's Journey" your story? |
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If you are an expert advisor, coach, or freelancer who speaks author, or small-business owner There is an enormous potential for you to collaborate with both big and small businesses in addition to non-profits and associations.
In the next webcast free to the public, I'll discuss how you can get corporate clients. This includes:
- Who buys the items they purchase, what are they buying as well as the amount they pay and what you can do to find out the quality of what they buy from you're offering
- What you should not say during a meeting with potential corporate customers (this can lead you to the gloomy hole of "We'll come back to you in the future" ..." which virtually never leads to an actual sales)
- Moving away from offering online courses including courses, classes and other offerings through registering students one at a moment to offering packages of 50, 100, or greater to a single company
- What you must to do before picking up the phone or write an email to ensure your clients recognize the value of what you have to offer and will be willing to buy your products (most professionals do not consider this, and don't even reach the level of)
- Four-part conversation that is extremely effective. Frame for an interaction with your customer that will lead them to the sale
Jeanine Blackwell is the founder of Create six-figure Courses(r) as well as The Launch Lab. She has helped thousands of experts in creating and launching successful online courses, and has created global online course learning designs for companies like Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine speaks about the tactics for online learning and digital marketing. Jeanine has performed on stage with a variety of influential influencers, including Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.
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