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How to Repurpose Video Content in 6 Simple Steps

Feb 9, 2024

If you ever cut up your old jeans and repurposed them into shorts while your high school days were over - or maybe just this week - then you'll understand how the process of repurposing old clothes to create something new feels like a miracle.

Similar to your most loved pair of jeans jorts the content you upload to YouTube can be made fresh, eye-catching - and attention-grabbing.

From posts on social media to mini courses blog entries, mini-courses There are many options to repurpose video content into new formats for use on all your channels for marketing, that will benefit your audience.

This is exactly how you can recycle video content. It includes top tips, ideas and examples to use immediately.

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What exactly does repurposeing video content really mean?

Before we get into how to repurpose video content, let us first define what "repurpose" video content really means?

If you reuse video content, it allows you to reuse your content that you have already created and then present the content in a different way, allowing you to share your content and concepts with a larger audience and increase the value of every video you make.

The content of a single video in many various ways of sharing it across different marketing channels. Examples include creating short clips to post on social networks, using the highlights as email content or expanding the theme via a blog.

Think about it like Zero Waste, but with your website content.

Get rid of'single-use' videos and reuse and reuse your efforts to create captivating content on different channels, making each video last longer and offer greater value to the viewers.

  What's the difference between reposting, repurposing and cross-posting video content?  

We'll take a quick look of the differences between repurposing, reposting and cross-posting video content.

The key is that they all are based on reusing video content in different ways.

  • Reposting video content: The same piece of content on the same platform at a different date - like re-sharing a viral post on LinkedIn that has previously garnered many engagements.
  • Cross-posting video content: Sharing a part of your content on different channels with no change to the format - such as posting your TikTok videos as Instagram Reels or YouTube Shorts.
  • Repurposing videos: Adapting a part of content for sharing via various channels while conserving the key elements and highlights from the original source - for example, adapting the content of a YouTube video into mini clips to be used on Instagram.

Why repurpose video content?

If you're contemplating ways you can reuse your video content to promote your company, be assured that it's worth the effort. You could save time, energy, and cash by repurposing videos to be used for multiple channels.

There are five top reasons to reuse your video content. And why it's a vital part of your content strategy:

Affect a wider range of people

When you reuse content from video, you have the chance to reach a far wider viewers across all your advertising channels. Your combined power of web traffic, social media emails, website traffic, and much more, ensures that each video you create has maximum impact - and delivers more return on investment.

Enhance your SEO

If you reuse video content, you give your SEO an extra boost. If you make numerous pieces of content on the same subject it will automatically focus on similar keywords and form topic clusters for your website. If you have old videos are available, it's possible to reuse the material in order to attract newer, relevant keywords, while also strengthening your existing keywords and improving the crawl frequency of the content that you've forgotten about.

Time is money.

Once you understand how to recycle videos, you will learn how to create content more efficiently. Cut down on the time it takes for you to develop videos for your business by reusing and refreshing your video content - while freeing up more time for other important marketing activities and revenue-generating opportunities.

Reduce your workload

In addition to saving time, you can also cut down on the amount of work you do and free up all your creative energy on coming up with new content concepts. Concentrate on quality rather than quantity with your video content to provide more worth to your viewers and dedicate your time producing truly valuable, engaging, and relevant content for your brand.

Showcase your brand

Repurposing content from video gives the opportunity to craft an integrated message that can be used across all your marketing channels to showcase your company's image and principles. If you have an online video that is performing particularly well on one channel, you can provide the rest of your channels an extra boost to ensure that the good vibes as well as the good interaction - for longer.

How to repurpose video content in 6 simple steps

Are you looking for specific steps for repurposing your content on video? This is the proven repurpose method you need for success in the content plan you've developed.

Make plans ahead

The key to understanding the best way to reuse video content for your brand is to build the process in your overall content strategy.

If you think about how you'll use your content prior to time, you can reduce the amount of editing time required to modify and alter your content for different platforms.

By, for instance, picking out the key points from the video script, you will be able to plan which clips you'll employ for your social media posts and the content you'll flesh out into a longer blog article and download guides.

  Identify your goals  

As part of your planning process, you should identify the goals that you want to achieve too.

Are you trying to get new followers to social media? Improve engagement? Increase your SEO?

It is important to know what you're doing to reuse your video content and your expectations for your strategy to give your efforts more focus and give you a tangible goal for you to strive towards.

Choose the videos you'll repurpose

Let's be honest - there are some videos that you have in your collection needs to be repurposed.

For help in determining the best videos for reuse, keep these questions in mind:

  • Does this subject speak to the current audience's desires?
  • Is this topic still appropriate or current?
  • Does it offer something new or surprising?
  • Does it match with our current brand values?

Top tip: Some older videos could be useful to be reused into various types of content after a quick refresh. For example, an old video can be a great basis for a fresh blog post, with the addition of updated statistics, new expert quotes or other contexts to bring it up to date.

Select the important points

Every video has a key message and high points. In order to reuse your videos You must pick those parts that are the most significant of your video.

The easiest method to accomplish this is during the stage of planning - when you're laying out your video's contents note the elements that you'll repurpose for other content later on.

As an example, you can look at:

  • Key concepts or ideas
  • Important statistics and data
  • Case studies and examples
  • Expert or thought leadership quotes

Break your video down into small chunks. Each one of them could be one social post on its own as well as a subheading of blogs, or even a chapter in your downloadable guide.

If you're planning to reuse video footage, you'll have review your completed video and pick out the most relevant and valuable details instead. Your aim is to pull the best nuggets of details, the best quotations, and the essential summary to re-use in new ways. It is helpful to keep the video transcript handy for you to identify the most important sections.

The best tip is to use AI to do this step to your benefit and lessen the amount of work you have to do. AI-driven tools like ChatGPT can identify some of the important elements from your video transcript in minutes. All you need to do is examine it with a human eye.

Transform your video content

Once you have identified the exact content you'd like to extract from your videos You can transform the gems you have found into a brand-new information that you can use on different channels.

Here are some examples of precisely how you can reuse your video content for different advertising channels:

  • Audio content: Separate audio files from video content in order to provide the viewers a different way to hear your message. Utilize a program such as Podcastle or RiversideFM for help.
  • Blog blog posts: Write up the most detailed video content you can to turn into blog posts. You can pull out the key elements and the best quotations for your experience to be made available in text form - and improve the search engine optimization of your website also.
  • Videos for landing pages: Cut your video content and post the highlights on your landing page to create a dynamic experience for those visiting your site.

See more examples of how to repurpose video material in the following examples the video below.

Edit and finalize your text

A part of learning how to reuse content from video involves learning to edit it, and being ruthless about what to upload and what you can discard.

If you're putting together your content repurposed prior to hit publish, review this guideline:

  • Does this material provide educational or entertaining?
  • Does the tone of voice work for my company?
  • Does the style work for me?
  • Does it seem too long or is it too short?
  • Does it include the right keywords and/or hashtags?
  • Is the spelling and grammar right?

This is especially important when you're using AI-powered software to help you repurpose videos (more about that later). Be sure to ensure that all videos or written material you've created will be appropriate for your target audience and is in line the brand's image - and doesn't feel robotic.

Create a repurposed video contents

Once you're pleased with your new content, it's time to publish the content on your various channels.

The most effective strategy for posting is to use your recycled content to help promote your most important offering.

Repurpose existing video content with AI

With a complete set of the latest AI tools on the market, it's now easier than ever before to make use of videos - and with no technical skills needed.

These are 3 AI-driven applications you could use to convert your video into new formats that are fresh:

Opus Clip

Opus Clip is an AI-driven tool for video that's created to assist you in transforming videos into shorter videos with just a few steps.

Powered by ChatGPT, the tool takes long-form videos, and selects the best highlights and transforms them into 10 social media-ready shorts, removing filler words and caption animations. as well as translating captions.

Repurpose.io

With Repurpose.io its name tells everything. Repurpose.io is made to help reuse video content quickly and easy. This AI-powered platform allows you to create and distribute social media content on multiple platforms, automatically repurposing your videos into short fragments.

What makes this application stand apart is its additional capabilities, which include automatically moving hashtags between channels, and immediate watermark removal. This means it is possible to share your TikTok videos with other platforms without the tell-tale watermark that could be used to identify you.

Piktochart

AI-led informationgraphic creator Piktochart helps creators and marketers make infographics within a matter of minutes. You just need to input your concept or keywords into the AI-generator and get a ready-made infographic in return - ideal for repurposing important concepts you learned from your video into easily shareable graphic.

Select a template from Piktochart's library and customize your infographic's design according to your brand, so it resembles your brand. Piktochart comes with a built-in tool to help users reuse videos, and also a custom report generator and presentations tools.

How can you reuse video content using ChatGPT

If you're in search of assistance in repurposing videos, ChatGPT can be an ideal tool to generate ideas, create outlines which will dramatically shorten the time it takes to make your content ready for publishing.

You can use ChatGPT to allow you to reuse your content in a range of possible ways. These include:

  • Summarizing your video transcripts
  • Inlining blog posts
  • Social media postings

Finding out ways to reuse videos using ChatGPT is a matter of knowing the right prompts and experimenting to determine what's working - and then customizing the results to appear like your brand.

Here's a five-part ChatGPT formula to help you get started:

  1. AI persona
  2. Type of Audience
  3. Task
  4. Additional info, resources, or a the context
  5. Formatting details

And here's an illustration of the formula in the action:

You are an expert at [ the use of social media for marketing ]

Your audience is [target audience]

The task for today is to [ make 20 captions on social media that are based on the following video transcript [ ]

copy and paste the video transcript you want to use for repurposing]

Here's how I'd like to structure it Beginning  5 - 3-5 suggested hashtags[ ]

20+ strategies to reuse video content suggestions, tricks and guidelines

If you're looking for inspiration for how to repurpose videos for your business - here are 20+ suggestions, along with tricks and tips to assist you in starting.

Audio content and podcasts

One one of the quickest and most simple ways to repurpose video content is to create an audio or podcast from your video. Audio content gives your audience another way to interact with your content that's ideal for those who want to listen on the go as well as delivering all the essential details from your video and showing off the expertise you have acquired.

Make use of editing or video software to separate the audio from your videos and then republish the audio file with a fresh title, description, and cover picture. It is also possible to make your audio more appealing with a dedicated intro or a round-up to let people know what they can be expecting from the download.

TikTok videos

If you're trying to increase your reach on TikTok by repurposing existing videos is a good starting point.

The overall vibe of TikTok differs from other social media platforms like Instagram as well as LinkedIn. TikTok is all about authenticity and therefore is less polished more imperfect, but more enjoyable.

One of the most important aspects to know how to adapt video content to TikTok is understanding who the target market is for your content on the platform. Since TikTok is a popular app that caters to Gen Z users, you could find that your target viewers are younger than those on your other channels.

Make sure your video clips have a punchy pace, quick-paced and attention-grabbing. If your original content isn't suitable, consider re-filming your content in a TikTok-friendly style that emphasizes the main elements and the essence of your video but has a more immediate and off-the-cuff feel as opposed to the original video. You'll need a mobile device to get started.

Do not be scared to get on viral trends too. Offer your video clips an opportunity to breathe new life into it with a popular audio format or video to attract more viewers.

Instagram Reels

Instagram Reels can be a excellent channel for sharing your video content that has been repurposed, and attracting a wider audience with your ideas and expertise.

As Instagram Reels are limited to just 90 seconds long, you'll need to chop up your original content into smaller clips. This means that a high-quality, long-form video can generate 10+ Reels. Make sure to include text overlays or captions so users can draw benefits from your video even when they're in muted.

YouTube Shorts

In addition to posting on Instagram as well as TikTok the repurposed material is perfect for posting to YouTube as YouTube Shorts too. In contrast to other social media platforms, YouTube makes it super easy to convert the existing YouTube videos into shorts and it is possible to do everything editing in the mobile application.

Repurpose existing video content into Shorts

  1. Log in to YouTube through the mobile app
  2. Choose the uploaded video that you wish to transform into a short
  3. Click the "Remix" button located underneath the title of the video
  4. Select 'Edit into a Short'
  5. In the Shorts creation page, you can edit your video content to choose the portion you wish to make your Short max 60 seconds long.
  6. Add extra features like filters and text for your video in the preview page
  7. Click Next, add a Title to your Short and write your caption
  8. Click on the blue upload Short button to upload your Short straight to YouTube

If you're making a repurposed version of the video to make Shorts concentrate on the highlights of your clip or the greatest phrase you can use. Take into consideration your target audience who watch your video on YouTube and make sure that the video is tailored for them.

YouTube videos

If you've uploaded the video on your site or another platform, it's really simple to reuse your video to be used on YouTube.

  • Make a captivating headline: Draft a title for the YouTube video you've uploaded that contains your keywords so your video appears in the search results.
  • Make a thumbnail: Create the thumbnail of your video to draw viewers to click
  • Make a powerful video description: Add a description to the video which includes your keywords while still sounding natural. Add your keywords to your video file too
  • Tag your video with tags: Tag your video with keywords that are relevant to your topic to boost your ranking

If you already have videos, it's easy to use it again on YouTube and upload to YouTube to have your video content noticed by more viewers. The only thing you need is some tweaks.

Instagram Stories

If you're looking for inspiration on what content to share on your Instagram Stories - start using videos!

Pick out the highlights from your latest videos and share these on your Stories along with a link to the full-length video or another CTA. This is an easy method to increase the value of the content you share on your Stories and to encourage your audience to take action and learn more.

Pinterest Pins

Pinterest is an extremely under-used medium for sharing video content as well as reaching out to a wider public. To post your videos on Pinterest you just need to upload your video as Pins and optimize them to be found in searches.

Here are a few tips to help you repurpose your video content to be used on Pinterest:

  • Create a hook Make sure you include a distinct hook at the beginning of the minutes of your video, so that viewers can stop scrolling and stay watching.
  • Use captions: Include captions or text overlays in order to enhance the usability of your videos. It also assists viewers who are watching your video with muted.
  • Choose a striking picture for the cover: Choose a stunning cover photo that can be distinctive in the sea of images and inform your viewers what the content of your video is.
  • Improve your description: Use your video title, descriptions and tags to boost your search results by including your keyword phrases and other relevant details concerning the video.

Keep in mind that Pinterest is an extremely visual platform so make sure your content on video is captivating and original to gain more views.

Infographics

Infographics are ideal for giving your audience all the essential information in your video at an easy glance. They are also able to present data, statistics, and concepts using new and engaging ways designed to keep the Likes coming into.

Blog posts

Chances are, your video content contains tons of important information, statistics or quotes too good to waste. Instead of restricting your audience only to your followers on YouTube or users, you can repurpose the content of your videos into blogs to reach more people.

Learning how to repurpose videos for blogs is vital to improving the SEO of your site and get your site found by the people you want to reach. When you create multiple types of content that target the same keywords, you will improve your authority and rank higher in searches.

The best part? It's incredibly simple to create. Make use of your video transcript as the base for your blog post and take the most important elements to transform into headings as well as subheadings. After that, you can fill in the rest of the content and add extra value with graphics, tables, templates, and much more.

Written guides

Alongside repurposing the video content into blogs or other websites, you can also go one step further and create written guides. Written guides that can be downloaded provide your audience with greater depth and detail analysis of the topic or concept discussed in the video as well as promoting pay-per-click products or products or.

Webinars

If you've got video content that's filled with useful information you can turn it into a webinar for your audience.

Repurposing videos into live or recorded webinars is quite simple. Cut the top parts of your video and incorporate them into an outline or a deck Then, you can customize them with images and scripts. You can also write your own script to test your presentation, and you're ready to go.

You can record the content of your webinar and then post the presentation online, or present your talk as a live webcast to interact with your audience on the ground.

The best tip is to Give value to your attendees by providing additional materials in your webcast, for example an exclusive downloadable template or worksheet.

SlideShares

Another way to utilize presentations is to repurpose your videos into slideshows. SlideShare. SlideShares are additional shareable media that are usually bite-sized, visually interesting, and packed full of details.

Because SlideShare is an authoritative website, it increases the chances of your content ranking higher, and standing out against competitors, making it more likely your content will be read by your intended audience and generating leads for your business.

Transcripts

One of the easiest ways to reuse your videos is to make a transcript and post this to your website or blog.

Video transcripts give your audience an alternative method of engaging with your video content which makes it much easier for them to search for specific details or read the subject. Transcripts also make your videos more searchable by adding more of your target keywords to your content as well as helping boost your SEO.

If you're putting your content on YouTube, try by adding a link to the transcript in your video description for more visitors to your site.

FAQs

If you've got information-rich videos, you could transform your content video into a list of FAQs for your site to publish in a blog post or in Your Knowledge Base.

FAQs can be a simple and easy way for your audience to locate the info they're searching for without needing to view an entire video. They can also help your site SEO too!

Customer reviews

Be on the lookout for video clips you can utilize to provide customer reviews too. when you've got videos with customers in it, you can reuse them as testimonials from your customers on websites, social media channels, and email marketing.

If, for instance, a happy customer has tagged you in their review of your product, you could use that same video to apply to your social media platforms. Make sure to get the author's permission prior to doing so.

Emails

to add a new addition to your content marketing bow, use videos in your marketing strategies for email to give you more content ideas and add more benefits to your readers.

If you are interested in email marketing, there are a wide range of different possibilities for using the content from your old video. Here are a few suggestions:

  • Embed as clips: Add shortened clips from your video to an email to send to your followers.
  • Create a GIF: Turn a video highlight into an GIF to add to your email - and include an embedded link to the entire video to drive more traffic to your website.
  • Convert into text: Change the content of your videos into useful and entertaining email messages - great for explaining videos or popular or current topics.

A long page of text could seem overwhelming to many email recipients - try mixing the different kinds of content to increase the open rates of your email messages.

Video landing page

Want to add some punch on your landing pages? Use your existing video content on the pages you use to convey your message without much efforts for the users. Instead of asking potential customers to read your content just add an explanation video to explain everything they require to know in an easy-to-read design.

Videos can help to improve the user experience on your site by giving visitors more content to engage with as well as a more enjoyable to scroll through.

There is a broad selection of types of videos that are suitable for landing pages, including:

  • Product demos
  • Customer testimonials
  • How-to guides
  • Thought-leadership content

For repurposing your old videos, cut and edit the content so that it is only containing only the most relevant and important points. Additionally, you can add texts, text overlays, a fresh CTA, and extra footage or information to adapt the content for the landing page you have created.

Mini courses

If you have a library of educational materials, you might consider repurposing your video content into mini courses, by breaking down longer-form video into smaller chunks. Microlearning has become a very frequent method to gain knowledge and developing your own mini course could help build your name as a professional in your field.

Repackage your longer video content to create a snackable mini-course for sale as an added digital item or to share with your viewers through email or social media.

Online video courses

If you're already producing video content for your brand, why not repurpose your existing content into a sellable online course? Create a video course which your clients pay for gain access to, adding bonus content, downloadable resources such as quizzes, assessments and tests along with other.

Video ads

Utilize your video's content to make powerful videos to save your staff time and money! Select the most effective portions of your video and reduce it to create a punchy advertisement that is tailored to the brand you want to promote. Include an intro, sound, and extra graphics as required to get your message across in only a smaller amount of time than the original video, without needing to reshoot.

3 top tips for repurposing video content

Below are three extra tips that will teach you how to repurpose video content efficiently and stress-free manner feasible!

Try not to duplicate video content to suit every channel

One of the biggest mistakes creators commit is to think they need to have an account on every channel. If you're planning to reuse your videos, think strategically in deciding which channels you'd like to reuse your content for and what channels you should avoid.

If the people you want to reach aren't on LinkedIn, there's not much reason to repurpose your videos to LinkedIn posts. Instead, focus your time and energy on targeting the platforms where your intended audience has spent the most time online and also where you have an established following.

You don't need to publish all the channels you can think of. Use your time effectively to make your content maximum impact and reach the people that are interested in the content you post.

Create a routine to reuse HTML0

To help you repurpose videos with greater efficiency, make it a element of your routine. This means putting an aside time for the specific tasks and activities needed for creating the content, so they don't appear as a surprise at the end of the week.

Here's a brief overview of the steps to develop an automated process for reuse of your video content:

  • Plan the types of content that you would like to create
  • Make a task list you'll need to complete for each content type
  • Tasks can be assigned to team members or schedule the tasks into your calendar
  • Review the task list often

Batch create your own content

When you're repurposing video content is really helpful to create new content in bulk. Sort each type of content together and allocate time to do each one. This is especially helpful for posts on social media that require making posts regularly and at the right schedule, each day.

Below are five examples of ways to produce web content for social media bulk:

  • Draft all posts on your social networks for the next month
  • Create all infographics and source images
  • Generate all the carousels
  • Edit all video clips
  • Plan all posts on social media with a content calendar

Make a batch of your content in order to make it more efficient and effective - and make content production easy.

Get ready to repurpose the video content you have now!

It's easy to repurpose the content of your videos in order to let each video go further - and increase the number of people who see the highest quality work.

If you're ready to start making your own video courses, guides, and digital products It has everything you require to set up your business and begin within a matter of hours. Utilize the drag-and-drop tool for course builders to design your own courses of video as well as digital items and begin earning from your expertise.

Test today for free today.