How to Price Your Ebook in 2022 [Free Ebook Pricing Calculator]
Updated: 13 October 2022
Knowing how to price your ebook is no easy task however, it's not a daunting one, either. There are a myriad of questions that could help determine your ebook's pricing strategy. Pricing your book can be reduced to just a few fundamental methods.
If you decide to host your book on your personal website (earn an additional earnings) or Amazon in the form of KDP Select as a Kindle ebook can play a role on your list price. If you're new to self-publishing, don't fret and we'll provide the free eBook pricing calculator at the end of this article to help you price your book at the most affordable royalty rate.
In this post, we'll share how to sell your book by 2022.
10 Questions to Answer Before pricing your Ebook
The ideal list price for your individual ebook depends on several factors, and considering these ten questions first will put you on the right track.emaining within the 70 percent royalty rate."
1. What's your objective?
"My pricing method is based on two elements and, generally, I view it from the perspective of 'What's my aim? '" said USA Today bestselling author Elle Cross. "Do you want to boost my revenues or do I wish to increase my readership?"
In the context of your goals then you'll be able to price your book accordingly. For instance, if you want to increase the number of readers you have or to get them attracted to your story You'll need to set the price of your ebook at a low price for example, $0.99 for example, in order to draw readers to purchase.
2. What are similar books selling for?
Check out how similar books are priced, and be as precise as you can.
First, consider genre. Highly researched nonfiction books often cost more than a children's book like. Certain genres, such as romance, are also more likely to be self-published, meaning there's a lot of competition, and an established pricing range.
"For self-published romance novels the price can range from $2.99 to $6.99," said romance author Sarah Bale. "I generally settle for the middle , which is $3.99 to $4.99, depending on the book's length. For novellas, I do $2.99 and $0.99 for magnets to readers (works you give away for no cost in exchange for who sign up to your newsletter such as)."
However, don't just look at the genre alone -- consider other books' length and layout, as well as what kind of author the writer is. For instance, a complete novel typically costs more than a novella. Likewise, a high-quality illustrated book might have a higher price than one that's only text. Likewise, an author with several books to their name may be more expensive that a new author.
Think about how the novel was released, and also. A self-published novel isn't going be able to sell at the same rate when compared to a book that's edited, produced and then marketed through Penguin Random House, for example.
"I take a look at the prices that other books on the market are priced at to get a starting point," said author Debbie Burns. " It is recommended to pay close attention to the numbers. How far can you take it before the increase in cost doesn't compensate for the decrease in the number of buyers?"
Ask yourself how much you'd be willing to spend for this book. Then, answer the question truthfully.
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3. Where will you sell your ebook?
Take a look at how other authors have priced their books on the specific platform you'll use.
Also, research any subscription plans or programs that you may opt in to like Amazon's Amazon Kindle Unlimited, as this will alter the pricing of your ebook.
"I write for specific romance subgenres which do very well having a membership in KDP Select or Kindle Unlimited," Cross said. "Comparable works in my subgenre typically cost $3.99-4.99. A few titles are $2.99, but those typically are the first books in a collection. $2.99 is the lowest price point that I could set for my book at while still staying in the royalty range of 70."
4. How large is your audience?
Think about your target reader in addition to your own readership.
If your book is an original thriller that is competing with many other self-published novels for a large readership, it's best to keep the price low. However, if your ebook is targeted at a niche audience such as how-to-guide for launching a specific type of business -- there may be fewer customers, however they're likely to be willing to pay a higher price to get precisely what they need.
Consider your personal readership and also. Have you got an email database of avid readers waiting to read the release of your book? Are you aware of who you can market to? If yes, then your book is likely to fetch a more expensive price. If you're a first-time writer whose sole guaranteed audience is your spouse or mom, opt for a lower price, so you can attract new readers.
And lastly, do you have an author's website? Your platform is basically your capacity to promote your book simply based on who you are or whom you're able to connect with.
Are you well-known in your field? Are you a household name with thousands of people following you on social media? If you have a platform, you have an audience that you can sell to, so you are able to price your book more because your fans are willing to pay for the book.
5. Do you need flexibility in pricing?
If you're planning to sell your book or offer it as part of promotions, you must not to set the price way too low. In the case of example, if set the price at $0.99 and then offer the book at 50% off, it doesn't increase the cost. attractive.
One of the benefits of ebook pricing is it's the possibility of changing. It's simple to test and determine what price is the best for your situation. Therefore, you should consider setting a higher list price that'll allow you to discount the book.
6. What is the royalty percentage?
Books on Amazon vary in royalty percentages and depend on the price. It is possible to choose a 35% royalty on books priced between $2.99 and over $9.99. But, those priced between $2.99 and $9.99 usually receive 70% of the royalties, unless the book is in the public domain. In this in which case they'll receive 35% royalties.
However, if you find that these rates are too high you can sell your ebook to . On , you'll only need to pay a 5% transaction fee, per book sold. However, you can also sell supplementary digital products including online classes as well as cheat sheets, downloadables as well as other items when you sell your book. So, you can advertise more than your book, if you sell the ebooks on platforms such as with a higher profit per sales.
7. What's your niche's size?
As you determine the price for ebooks you wish to establish, think about how big your niche is. If, for instance, you are a romance author and have seen many popular KDP Select books on this area, then you could think that you can afford a less expensive cost for your ebook to receive an increase in general downloads.
But, if you're writing books on how to create landing pages for SaaS enterprises, there's probably less demand for that type of ebook, so you could price your book on the higher end because it's difficult to locate content about that topic. You might sell fewer copies, but you'll earn higher per sales.
8. What number of followers or email subscribers are you able to count?
Include the cost of promotion of your book into the price. Some authors will promote their books via book tours, advertising or through influencer marketing and can add up quickly cost-wise. You might decide to try some free strategies for book marketing.
Alternately, you could build your own personal brand. The more people you are able to write a brief blog or email regarding your latest print book or ebook, the lower the cost of promoting your book will result, which will enable you to collect more royalty income profitably.
9. What is unique about the content?
The lower the Kindle book price is, generally the greater chance that the subject matter are basic. If your aim is to set your ebook's price at the top end of the spectrum then you'll have to present lived experience, unique tactics that tackle a pressing issue. You can earn more money by making sure the information in your book is different from anything people have read previously.
If you want to sell an ebook, you'll need to think about, "What is my unique value proposition?" If you're telling an original story, think of various twists and turns you can share to keep readers on their alert. If you're an author who is sharing their expertise, think about sharing personal anecdotes about how you learned that particular skill which no other book talks about. Publishers love unique stories. Everyone owns one. So share yours!
10. What are you bundling in the ebook?
If the price of your book between 2.99 or 9.99 may seem a little low, consider having an upsell included in your book to increase general sales, which will go far beyond your ebook price. For instance, throughout your ebook you might do call-outs for cheat sheets or templates you can sell through your website.
After you've completed your book, you may suggest the sale of an online course that delve into the ideas in greater detail. Keep in mind you'll want to provide compelling content in order to make sure that customers will be enticed to purchase your course, using more tactics.
Strategies for Pricing Ebooks
Clearly, there's a lot to consider when finding an answer to, "How much should I make my ebook available for sale?" But here are three options that are popular among authors of ebooks.
Free
There are certain situations when the ideal price to charge for your book is the price of $0.
- Your efforts are building audience.
- This is the very first book of an ongoing series which you can use to entice your readers.
- You're giving it away to reviewers in exchange for reviews.
$0.99
The price of selling your book for less than one dollar is a reasonable price that'll still bring in some money. This approach to pricing ebooks can be particularly effective in the following situations.
- The book is being offered for 99 cents for a brief period of time in order to put the book on the bestseller list.
Pay for What You Want
The seller can set either a minimum or an average cost and permit potential buyers to pay whatever they want to purchase the book, and even get it at no cost.
Giving away your hard work potentially for free is understandably daunting, however it is also a lucrative business. In fact the results of a research study revealed that over 43% of purchasers pay above the minimum price established by the seller.
Then what do readers pay over to purchase ebooks with price-pay-what-you'd-like? According to the data, the median price of ebooks sold using this method was $3.26 in the year 2019 and $4.43 by 2020.
Ebook Pricing Calculator
Another method to price your ebook is to locate an online pricing calculator which helps you identify all the variables for setting the right price. We've developed a calculator that you can use below to determine the most appropriate price for your ebook depending on the amount you'd like to make as well as other variables.
The goal for income from the book $
Estimated Cost for Ebook Creation $
Your Audience Size
The Expected Conversion Ratio (%)
Suggested Ebook Pricing
$ 0.00
FAQ
Does the Pricing Strategy for Ebooks Modify Value Perceived?
The publishing industry is concerned about deciding on the best pricing method for your book. Publishers earn lots of cash from books priced well. Keep in mind that there are often dedicated people at the publishers that think about all the aspects of financials when setting the right price, including genre, the platform it sells on, author influence, and many more.
When you decide to price your ebooks, think of every aspect that can influence its worth. For example, the longer the book the higher the perceived worth. The majority of people purchase books because of the cover or title of the book. Therefore, hiring a book cover designer will help increase the perception of value rather than designing your own. If you've got a huge following or an enormous following, then your authority will also have a perceived value as well.
If you price your book at $60 , its perceived worth will be higher than a $2.99 book. Therefore, consider the various aspects that can have a positive impact on perceived value. Then determine the price of your book in a way that reflects that price.
Are You Able to Change Your Ebook Pricing Method if It's Not Selling Good?
Pricing pages can be modified at any point. It is not necessary to have a firm price for anything. If you notice your books are priced at a high price and they aren't selling, you might reduce your prices in order to draw new customers. Making a change to your pricing can bring your royalty rate of 70% down to a 35 percent on Amazon, which would mean lower overall costs.
Do Ebooks Have Delivery Costs?
In contrast to print books, eBooks generally don't come with delivery charges. In most cases, ebooks can be downloaded automatically to you Kindle device, email address, or your application account.
However, depending on the file size of your book and the price you set the book at, you could be charged charges on a website like Amazon. Amazon charges $0.15 for each megabyte for instance, if you price your KDP book anywhere between $2.99 and $9.99.
In order to avoid the expense of ebook delivery costs, you can make use of a service like in which you pay a single cost per transaction. This generally is cheaper than Amazon's royalty fees.
Explore the possibilities of Ebooks Pricing
It's clear that there's no one correct solution to the question "How much should I sell my book at?"
What's wonderful about selling ebooks is the ability to easily change the price. This is why it's important to test the pricing of your ebook and test different prices to find the best price for your needs.
But, when you're experimenting with the various pricing options, bear your goals at the forefront. If you're looking to increase the profits of your book, you'll want to see the maximum price you can set for your book without experiencing a dip in revenue. But if you're looking to create an existing readership, then the price isn't nearly as important as the subscriber list you're creating.