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How to Paywall video content on WordPress

Sep 8, 2022

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Let's face it, unless you're looking to remain in the 2000s early on the business you run needs video content.

If granfluencers like Old Man Steve are making waves on TikTok anybody younger than 75 can step up their game and record videos.

Sharing TikToks as well as behind the scenes Instagram Reels is great for marketing. However, videos can also be an item as well.

Are you sure? I Can Actually Sell Videos?

In this day and age of a plethora of streaming video there is a way to monetize your videos.

The public expects to pay for premium content. There is a lot of video. You can certainly discover anything for free through YouTube, but people still receive what they spend for.

How many times have you seen a great television show totally free? (Someone's making the payment for the streaming service or cable bill.)

According to reports, the average household is home to 4.7 streaming services.

In fact, there are programs that assist in getting out of subscriptions that users don't even know what they're spending money on.

The population is addicted to streaming video. It's a huge market, and is growing.

Video with higher quality and longer duration can be worth paying for.

You could, for example, write a free cooking blog however, you'll want to make a profit from the book (even in the event that you stole half of the recipes that you got from Grandma). It's the same for video media.

Video is one of the top pieces of content to make money online, and selling it is really easy with . We'll talk more about that in the future.

Business Models That You Can Apply for paywalled video

There are many methods of selling videos.

1. On-demand

Think streaming services.

If you don't use your aunt's password and you're paying for every material you access on these platforms.

As a business, you could:

  • Pay an per-month or annual charge to access an entire video library, like Hulu and Netflix offer.
  • Make single video sales at one-time fees. single-time cost, like when you purchase a video through Amazon.
  • It is also possible to mix and mix and match or mix and match

2. Online Video Courses

  • Sell a single course for an once-off fee.
  • You can sell access to multiple classes with a month-long or annual subscription.

Benefits of Paywalling Video Content on WordPress

WordPress + is the best choice for selling videos on the internet.

Why? Well, here are the main perks:

1. Generate recurring revenue

By selling video content with a paywall you can create recurring revenue that has many positive effects. It's:

  • Predictable. Forecast revenue as you grow your business.
  • Scalable. The more you put in to earn it, the more money you make.

2. You don't have to depend on ad revenues.

To see a hefty profit on YouTube You'll have to generate million of hits. Not to destroy your dream of YouTube fame, but the vast majority of us won't to be the Mr. or Mrs. MrBeast.

According to one study, 97.5% of YouTubers don't make enough money to meet an U.S. poverty line.

It is essential to have a solid footprint to grow your subscriber base. You won't necessarily need the volume of visitors it takes to make money via advertising. An unintentional, but committed follower base is enough to earn a profit.

Power customer Cheryl Malik of 40Aprons provides an ad-free experience to subscribers. This provides the website with an income stream not dependent on advertising.

3. You have complete control over your content.

Placing your entire paywall company in the hands one of the major platforms has significant downfalls.

In addition, you are in their hands for each changes to the platform they implement, but you can get disqualified from monetizing if you're not vigilant. When your business is centered on ad revenues from YouTube, your earnings depend the algorithm that you use.

This brings us to our next motivation.

Third-Party Fees Why You Should Sell Videos on WordPress in comparison to other platforms

Platforms such as YouTube, Instagram, SnapChat, and TikTok are all getting into the premium video action. All of them offer options to make money from subscriptions as well as monetize exclusive content.

Creators can utilize these tools to convert their personality into a money maker on YouTube or even shake their money maker on OnlyFans, a platform that allows paying users.

However, the platforms will take a percent of what you earn. Some take up to 30 percent.

In the world of video it's you who's the main video's star. It's not necessary to have a middleman who takes a large portion of your profits like Colonel Parker did when he was Elvis.

A better option is to host your content on WordPress then to paywall it through an plugin.

How to Set Up a Video Content Paywall on WordPress

Step 1: Create video clips

Are you sure you're able to speak on cameraor have a face for podcasting? It's still possible to create captivating videos to sell.

  • Take a screen recording and speak over it, like numerous instructors of coding do.
  • Make a written script and record the voiceover.
  • Are you looking to appear on camera, but can't talk off the cuff? Turn your phone into an Teleprompter through an application.

Editing videos doesn't have to be expensive or complex either. The job can be accomplished with programs that are free, such as IMovie and HitFilm Express.

Keep in mind that the most important thing is content.

People are used to raw video these days. If it's sounding decent and isn't shaky enough to trigger nausea then you're all set.

Step 2. Host your video

YouTube is the largest and most popular alternative. YouTube lets you host video without cost and is easy to use.

Log into with your YouTube account, click the camera icon on the upper-right corner. choose the video that you wish to paywall, and add it to YouTube.

Then set it to "Unlisted" so only people with a link are able to view it.

Then, Copy the URL of the video.

In the meantime, embed the video on a WordPress post, page post on a the page of a course lesson.

Step 3: Install

Once you've installed , after that, the Installation Wizard will assist you with setting up the basic features of the plugin, like the ability to connect an account.

Step 4: Create a membership

The next step is to establish one or more subscriptions. This will enable you to market your content.

Click here (on the left sidebar) >> Member Services > Create New.

The memberships you can have are:

  • Recurring, like $9.99 per month
  • or just one-time such as a single one-time payment of $199

After you've finished editing each membership, select "Publish" to save it.

Step 5: Secure your videos by enforcing Rules

The rules allow videos to be put behind a paywall.

To set up your initial rule, visit the menu Rules and then click to add a new rule..

In the next section, under Protected Content, choose the type of rule you'd like to utilize. It is possible to protect your content using certain tags or categories, single pages, courses as well as many other things.

Wherever your video is placed, you are able to protect the video with a security rule.

After that, you can select which memberships get access to the content under the Access Conditions.

Make sure you then click Save Rule.

Your video is now secure. Only users who have the subscriptions you've selected are able to access them.

If any unauthorised users attempt to access your private content, they'll see your Unauthorized Message, or paywall.

Tips: Make sure you customize your unauthorised message to your whole siteper rule or per membership.

  • Click on Settings Then click on Settings > the Settings > the Pages tab. Under Unauthorized Access Click "Default Unauthorized Message" to modify it across the entire site.
  • You can also override your default unauthorized message per Rule or the Membership right on the Edit Membership/Rule page. To accomplish this, you must choose the Custom option under the Unauthorized message.

Keep Growing!

Also, consider offering up the possibility of free videos on platforms like YouTube, Instagram, and TikTok. Offering free content is an excellent method to attract paying users.

Need Inspiration? These are some websites that sell videos right now.

The Guitar Lesson

TheGuitarLesson.com provides video guitar lessons to beginner students.

Members have access to the entire library of video lessons - 300 videos and more.

Tom Fontana hosts most of his content on Vimeo as well. He secures the content with Rules. The YouTube channel is also his. YouTube channel which has some free content.

listen to the guitar lesson customer story

TriviumU

TriviumU.com is an online video training course taught by Professor. Ben Crosby, where professional professionals are taught competent and proficient communications.

Check out the TriviumU Customer Story

Ben even releases free snippets of advice on TikTok in order to market the site.

My Mindful Motion

MyMindfulMovement.co is a all-in-one resource for all things yoga.

The website offers a vast catalogue of follow-along yoga video tutorials with a fee for members.

The founder of the site Helen Faliveno markets her site with free content on her YouTube channel, Instagram, and TikTok.

watch >> my mindful movement customer story featuring helen Faliveno

Are you looking for more inspiration? Look at other sites using video.

Conclusion

Anyone with the $35 microphone and a smartphone can create video content that is worth the cost.

One of the best methods to market your videos on the internet is to teach what you are knowledgeable about. This could be your professional expertise like Dr. Ben Crosby at TriviumU, a skill you've honed for years like Helen at MyMindfulMovement.co.

It could even be an obscure pastime like modelling with fondant (just inquire on the site Cake Craft School).

In the end, these are the steps that you must in order to get started selling paywalled video content:

  1. Make your own video. Write voiceover or use a software called a teleprompter to simplify the process.
  2. embedyour videos on WordPress pages, posts or the pages of courses.
  3. Download and link your payment method.
  4. Make an account or multiple Memberships.
  5. Establish guidelines to protect your videos.
  6. Optional: Personalize the Unauthorized message that users who are restricted will see when trying to access your video that is paywalled.

Have you got any concerns concerning paywalling videos ? Let us know via the comment section in the bottom of this post!