How to optimize your videos to improve SEO? Best methods, techniques, and videos SEO techniques |

If a photograph is worth 1,000 words, what is a video worth? Well, to web crawlers it's "a quite a bit."

SEO, also known as SEO is the method of increasing your content's visibility in the eyes of the search engines, such as Google, Bing, and others.

Within the competitive field of video SEO providing the appropriate set of data to engines is crucial to help users find and engage with the videos you work so hard to make.

Let's go behind the oft-opaque web of SEO, so more eyes can be able to see your latest video.

Best SEO techniques and video tips for SEO. methods

1. Be intentional about your title

The title is usually the top line of text that appears in search results. While it's wonderful to come up with a distinctive and catchy name of your film, it's important to keep your title informative by using keywords. The more descriptive your title is then the greater chance that your video will be found in search results for these terms.

Titles in search results usually become shortened around 65 characters, so make sure you front-load your title with the most significant keywords.

2. Leverage what is being searched by other users

If you'd like to have new viewers to see your film It is logical to explain it in phrases that the audience is searching for.

Even though the film was first released in the past decade "Hayako" has kept the coveted and competitive position in the top spot of Google's search results which proves the effectiveness of video titles optimized for search.

That being said, it's crucial not to cram random words into your title of the video in order to make it appear in lots of searches. (Pro-tip This rarely works). If the title of your video and description do not accurately reflect the content of the film, the search engine may penalize you.

What is the typical video description lengths?

• YouTube: the description field can be as long as 1,000 characters.
• It can be as long as 5,000 characters
• Google reduces the text description of any video (or article) to 155 or 160 characters

3. Don't overestimate the value of a good description for SEO of videos

It's the description "blurb" which will typically appear in search results below your name. Start your description by introducing a catchy hook that grabs the audience's attention immediately, and keep in mind that only the first 100 characters, or more, will show before your description is cut off in search results.

In addition to the first 100 or so characters, you can use the remainder of the descriptions to tell the audience about your video with greater detail. Give credit to your crew and cast and note down the tools you used to shoot and edit your video, and include any other key elements of your film.

Descriptions are also ideal for putting links on your social media pages or websites. While these may not boost the rankings of your website but your viewers, collaborators as well as your fans could use this info to track your activities on different channels.

Not a copywriter? That's okay. The worst kind of description is a blank one. Do your best to convey the main ideas of your video first, including any relevant phrases that you think people are searching for.

4. Embed video on your site to gain additional benefits

It's not a good idea to overcrowd a landing page with too many videos, because Google cannot determine which is most valuable among them all to show. If you're embedding videos that are stunning on your website, be sure that you only use one video for each page.

Your video's page placement is also important for how search engines will crawl your content. Ideally, your video should be near the top of your page.

Videos stuck "below the fold," just like search results that appear on the second-page of Google, are often forgotten about -- which is certainly not something you'd like to happen when you're trying to get greater visibility.

5. Include a video transcript

Video transcription is a crucial component of SEO for video. It provides Google additional information regarding your video content, thus increasing your chances of showing higher in results of a search.

Google can access the bytes in the video to comprehend the contents of your video, including the spoken words. However, if you have made a transcription manually of the speech on your video, providing the transcript will help search engines understand the speech more accurately. If in doubt, provide more context instead of less.

Additionally, video transcripts can allow your content to be more accessible , and should always be a top-of-mind the considerations of creators and artists of all trades.

6. You can nail your thumbnail

An impressive thumbnail is particularly crucial for mobile (whether it's a internet browser or an in-app) as well as over-the-top (OTT) viewing the place where your video's description and thumbnail are your primary way of contacting potential viewers.

You can include text in your thumbnail or simply let the image be the main focus. We've seen both methods work very well.

With its beautiful colors and a classy, simple name overlay "Calbuco" offers a mesmerizing thumbnail that entices you to explore:

Sometimes, your thumbnail will require a little explanation to draw viewers in. That's acceptable. Include a caption to your thumbnail to show off your accomplishments in the film industry to raise curiosity:

One trend we've noticed on are that color thumbnails tend to get better click-through rates than black and white ones. However, there are times when it's better to choose an aesthetic preference over an more analytical option.

White and black are as attractive as colors, particularly if your thumbnail captures that perfect time in the action.

Avoid these thumbnail mistakes:

• Blurry action pictures
• Text that competes with the photo, or that is difficult to read
• A stretched or pinched image
• Not even a thumbnail

Your video SEO glossary

Below are a few words that are part of the SEO trade you might not be aware of:

 Algorithm

This is not like the Instagram or Facebook algorithm that you hear so much about But an evolving Google algorithm for search that determines which aspects are necessary for a website to be qualified to be ranked. Consider factors such as relevancy to the inquiry, usability and the quality of information, etc.

In reality, Google search algorithms are complex and designed to make sure only the most relevant results are pushed towards the top of the page.

 Crawl  

The practice that Google "crawling" on your website is the way the search engine gathers data. The "crawler" constantly scans websites for new content recording these pages and the information they have (including videos!) as something that can be used for search results.

 Rich snippets

An rich snippet of videos can be seen as a thumbnail that shows up in mobile and desktop Google results. Each video you host on .com, we provide the right set of metadata for your video to show up in Google and other search engines.

Why do rich snippets matter? The organic search results page is the lifeblood of many websites and companies, and these snippets provide a big leg over standard results.

They provide a captivating connection to your film with either a static thumbnail or a moving preview that increases the organic rate of click-through (CTR) and generates higher viewers.

"SERP"

An acronym for "search results page of the engine." When you conduct a Google search on the internet for something Google replies with the SERP in response to your search.

 Data structure

structured information(or microdata) is a standardized way to tell the search engines to find the content of a website. By providing the right collection of structured data allows your hosted videos to appear in search results as rich fragments.

There are other significant types of structured data that Google automatically provides, which are vital for both SEO and social media marketing:

• Schema.org is a common set of definitions that define structured data, supported by Google, Microsoft, Yahoo as well as Yandex
• Open Graph, Facebook's markup, is used to determine the information and pictures that are automatically displayed whenever a page is shared in the form of a post
• Twitter cards are markups that pull in images, videos, as well as text. They display them in a 'card' whenever a webpage is tweeted out all over the world

To see all the video microdata that is automatically created through Google, simply type in the URL of a YouTube video in Google's structured data testing tool.

You've officially dipped your toe into the ocean of SEO. Although video SEO is just an aspect of the larger marketing strategy for your videos, it doesn't take long for you to bring meaningful improvements to your content.

It's not a secret that the marketing industry must use videos at all stages of the journey of a consumer whether that's by securing visibility through websites like and Facebook for a more intimate connection with your brand, or embedding video content on your website to inform customers and increase sales.

Still, simple steps -including optimizing your titles or writing a well-thought out description can go a long way in getting the eyes of search engines on your content.