How to master the art of the event recap video
But, before you know it, all the months of planning are done quickly In the average, organizations need 3 to 6 months to plan and advertise an event that is small in size. Making videos of event recaps is the best way to make sure the content you created is available for a long time after your event is over.
Videos of event recaps are an effective way to increase branding awareness, advertising future events as well as reaching a wider potential customers.
In this post we'll discuss tips, best practices, and examples so you can create videos that are shareable that not only help people remember what was memorable and also inspire people to join your next event.
In this article
- What exactly is an event recap video?
- What is the reason to create and distribute event recap videos?
- How to create and distribute videos of event recaps
- Event recap video best practices
- The wrap up
What exactly is an event-recap video?
Event recap videos are usually between one and three minutes long. They are designed to give the viewer an idea of how it was like at the event.
These edited video clips are combined with on-brand graphics, and even music, to make memorable images of the occasion. Here's an instance of the event held together with The Vendry in Los Angeles.
Why create and distribute event footage of recaps?
Capturing videos for recaps helps marketers to capture the essence of an event. The attendees can revisit the event and those who couldn't attend might be inspired to register for the next event.
Videos of event recaps can also make your event production budget go higher, which means your event continues to entertain as well as educate and please even after the curtain has gone up.
Increase your ROI while creating lasting Content
Following weeks of careful planning, you don't want your event to fade away when it's done. Recap videos help maximize the exposure of your event, and also ensure it is at the forefront of people's minds.
These are also ways to reuse event videos to create evergreen content, and gaining higher value out of the first purchase. Make use of event recap videos to create content for social media, websites news, or newsletters for subsequent promotional campaigns.
Boost the reach of your event as well as increase conversions
If you share videos from your event, you'll reach a broader group of those who did not take part in the occasion. People who couldn't attend or who weren't informed about the event could still experience its highlights learn about the value of it, and possibly get enticed to attend your next event.
The increase in engagement could be the cause of conversions, such as subscribers, event registrations or sales.
Latha Youngren, Chief Marketing Officer of event control software Tripleseat Tripleseat, claims that the recap video of their annual conference, EventCamp assists them in their various marketing strategies and also for promoting their company values.
"Beyond the content of the recap itself, the video serves other reasons. We use it when promoting the next EventCamp in emails, social media, blog posts and other paid content. It's an excellent method to demonstrate our commitment to customer services and corporate culture when seeking awards for events."
Show the success of your event
Videos of recaps are visual representation of a successful event. Through displaying testimonials from attendees or positive comments, as well as the general energy generated by the event, marketers can build trust that there's value in their events. For those who haven't been to an event in the past get the chance to see the things they've missed from.
How to create and distribute video recaps of events
The trick to a captivating footage of a recap of the event is in the preparation. Decide on the story you would like to convey and how you will do it before beginning to create. Create a thought out distribution strategy so you get it in front of the right audience.
Make sure to plan your recap video prior to the event is over
Prior to the event, create an outline of important moments that you would like to be able to add in your review video.
Latha of Tripleseat says that the key to an effective event recap video is plenty of preparation. The day before the annual meeting of Tripleseat starts, they know what they want to do for the content they will post afterward.
"At Tripleseat, the planning starts long before EventCamp starts. We determine the kinds of visuals we'd like to add to the film and the most inviting venues within the event, high-profile speakers, and reaction of the attendees" According to her.
"We hire a local videographer and brief the videographer on what we want to shoot and the mood of background music and the size of work and the deadline."
Find out who you want to reach and the the key messages you want to convey
A recap of an event video made by past participants may appear distinct from one that is designed for future attendees that convince them to join. Before you begin filming your videographer, determine the purpose of the video as well as the audience it is intended for.
Do you want to use it as the highlight reel or social proof? Or a teaser for next year or another thing? If you are clear on the message you want to convey in your recap video it'll be much easier to build your storyline.
Nebojsa Savicic is the co-founder and CEO of video automation software plainly Says that the video recap should help the audience feel as if that they attended the event.
"You need to create a strategy. You should think about the message you want your audience to take away in the film. What are the most memorable parts of the event such as the keynote speaker or a behind-the-scenes look? After you've got an concept of what you want to achieve then you'll be able to map out your content for the video."
If you want to help recent attendees remember your event, you may choose to include key insights as well as highlights of Q&As. A teaser that is designed to encourage sign-ups for future events could contain more testimonials as well as video footage that captures the energy of the event.
For example, Snap uses their event recap video to generate enthusiasm for the latest new feature launches.
Format it according to specifications for the channel
How you format your video is contingent upon the channels that you make use of. Therefore, consider whether landscape or vertical video angles are the best choice for your chosen platforms.
Develop a distribution strategy
The creation of a strategy for distribution can help get more eyes on the video. Before you hit publish, list out all the channels you want to make use of to market the video recap. Post it on those places where your target audience is most likely to be.
Presently, 60% of marketers make use of social media for driving event registrations -- if the audience you want to reach is on social media, it's a good idea to post a review video.
Latha Youngren explains the process by which Tripleseat posts the video to several places to maximize the exposure of the video.
"We send our recap video with attendees in follow-up emails and publish them in multiple social media posts, encourage employees to promote to their networks, embed the video in an event blog post that recaps the experience, and also on our EventCamp website," she says. "We also tag the attendees and speakers featured in the video so they're aware of it and can show it to their network."
"We improved the quality of the video by employing keywords such as'marketing event overview,' industry insights,' and 'networking success. We then transcribed the audio, designed an SEO-friendly landing pages on our site, and then embedded the video alongside an engaging blog post" she says.
"Our recap video became viral, creating buzz within the world of marketing and drawing thousands of viewers. The video increased the visibility of our brand, established us as a thought leader, and generated leads." Maria Harutyunyan, co-founder & Head of SEO at Loopex Digital
Timing is everything
The time you share your recap video is based on the goals you have set. If you want to engage with recent participants and remind them of the key lessons learned and highlights, you should try to share your recap video within a few days of the event, so that the video is fresh in their minds.
If you want to encourage sign-ups for the next event you'll be hosting in three months time, you can post the video in the weeks prior to the date.
Event recap video best practices
Do you want to produce a video of your event? Make sure you follow these 3 top tips before you get started.
- Make it short and sweet
The video you have created for your event is brief summary of all the action -- not a blow-by-blow account of what happened.
Take note of the viewer's focus and time. As an example, Nexus created a recap video that lasted just 2 minutes and included perspectives from the industry's thought leaders who were in attendance.
If you have footage that isn't being used, you can repurpose it into social media posts or promotional videos to reduce your budget for production.
- Incorporate social proof
Social proof elements can help you win the trust of your customers. When potential attendees see the good experiences that recent attendees had and enjoyed, they are more likely to sign up for the next time you host an occasion.
The online business community, Change Your Biz, includes social evidence in their video recap by asking speakers and participants to share the highlights of their experience.
- Showcase big names
If you've hosted any famous brand names, thought-leaders in the industry or influencers, include them in your content. This is a type of social currency which could make other readers join your next publication.
It also comes with the added benefit that should you mention these people or brands in your content, they may reshare the video to their friends, expanding your reach.
As an example, the creative festival SXSW includes well-known actors and TV personalities like Robert Downey Jr, Elizabeth Olsen as well as Eva Longoria in their daily event recap.
FAQs on event recap videos 1. What is the length of an event's recap video last?
An event recap video should be within one or three minutes. It should be more similar as a highlight reel, but not as long as the full-feature film. 2. What are the benefits of video recaps?
Videos of event recaps have many significant advantages that include:
- Increase the visibility of your event
- Enhance the value of your event
- Encourage the future participants to sign up
- Establish trust with your viewers
The wrap-up
Videos of event recaps can make those who weren't there feel like they were part of the experience and motivate participants to register for the next time. These videos can also be a means to ensure that your material is available for participants long after your program has concluded.
From highlight reels and attendee testimonials, event recap videos help broaden your event's reach. Follow these guidelines and ideas on your mind for highlighting your events' highlights, make social proof, and increase registrations.