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How to Make a Video Podcast | Video Podcasting 101

Jul 28, 2022

Nowadays, it's difficult to find a business which hasn't gotten into podcasting in some form. Podcasts are a great option to get your readers involved and drive traffic to your site. However, they often fizzle out of practice due to a insufficient time or funds.

When everything you need for a podcast's start is before you making your own podcast is much less daunting.

Based on Edison Research, total podcast listeners grew 37.5 percent between 2017 and 2020 -- and are expected to continually increase during the next 10 years. Listeners to podcasts aren't just the one thing growing. The number of episodes that are available on podcasts has grown exponentially over the last couple of years, and there will be more than 43 million episodes existing across platforms at the time of January 20, 2021. If you're thinking about creating their own podcast new podcast, the initial step must be figuring out how to make a mark in the number of other podcasts.

A simple way to accomplish this is to use an audio-video podcast in conjunction with your audio podcast. With less than 17% of all podcasters opting to record a video along with their audio content, making an interactive, visually appealing video podcast could be your quick way to connect with an listenership.

Let's dive in

What is a Video Podcast?

There are many variations, but basically a video podcast is just an ordinary podcast, where the media format is video rather than audio. Podcasts that are video can be broadcast live or recorded, and could be as straightforward as an "fly on the wall" video of the podcast recording procedure or use additional visual elements such as animated storyboards.

Video vs audio podcast Advantages and drawbacks

When comparing audio and video podcasts, be sure to weigh a variety of factors, including your podcast's intent and platform of choice. Video podcasts and audio podcasts have their own unique advantages and drawbacks.

One of the major benefits that an audio podcast has is the comfort it gives to users. Audio podcast listeners are able to access them anytime and listen while engaging in different activities like taking on their daily commute, or exercising at the gym. Videos require viewers to fully engage with the content, limiting their popularity when compared to audio. With that being said, sometimes the barrier to entry can work for you as viewers are higher-engaged than audio listeners due to they are required to pay attention for them to fully absorb the information. In other words, videos ensure that everyone's eyes will be focused on your site!

We recognize that video production is a bit daunting for the novice however, once you've got the appropriate equipment and software, the process is very simple.

Video podcast software

Video podcast equipment

Although it's possible to make a complete video-based podcast on your computer but there are other components of video podcast equipment that will take your podcast up to the next standard. Here is the video-related equipment checklist that can guide you through your preparation.

Video podcast equipment checklist:

  • High definition camera multiple camerasNumerous podcasts use a multi-cam method to record their videos typically to record multiple perspectives of an interview taking place inside a studio. Although it's not by any means necessary to use multiple cameras, it can give a more interesting and engaging visual experience to the viewers.
  • External microphoneThe final analysis perhaps the most crucial component to any podcast is the audio. In order to capture the clearest, crispest audio quality, the use of an external microphone is highly recommended. External microphones are quite simple to use and enhance the experience of your viewers.

Types of podcasts with video (and some amazing examples)

Interview with 'In-Studio'

A video podcast that is an "in-studio" interview is conducted inside one room with two or more people. The studio for the interview could be a professional production studio or, in most cases an 'DIY' house studio.

Below, we see how they used an in-studio video podcast to engage the audience with their content creation.

Talking heads

The most popular kinds of video podcasts in the present, especially due to our dependence on electronic communication is the 'remote interview'. Remote interviews are when the host of the podcast (or hosts) interviewing guests via video conferencing software. This type of interview is beneficial when hosts of podcasts as well as guests reside at different places, since it enables a conversation to be conducted from the convenience at the privacy of one's own home. With the globe becoming ever more distant, these types of podcasts have become increasingly popular. Interview podcasts with remotes, usually permitting hosts to talk to people they might never otherwise meet, have been a delight to witness grow over the past couple of years.

Static image

Video podcasts that feature just a static image are the least popular of available choices. These are usually a straightforward recording of a podcast which is played on an image that is the only or a single animated image which often features an image of the organization or podcast of the podcast or company in question. Although static video podcasts may help you reach new audiences (on Youtube, , and other platforms for video), this format doesn't promote engagement and attention as well as the other options featured here. However, they are an ideal entry point to the realm of storytelling through visuals.

Footage + audio

This kind of video podcast contains spoken dialogue that is set over visual footage, be it live or animated. Often, these podcasts feature a visual representation of the discussion with the other participants, starting including stock footage and animated clips.

Above, we observe what the StoryCorps podcast effectively utilizes animated video to illustrate a podcast host's interview with her father.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts can be similar to talks shows for corporate audience. Think: sales teams, account management teams, customer service teams, etc. Like's Technical Proof, is an ongoing podcast featuring the sales engineering team . It touches on product updates as well as technical developments and the resources available to help clients-facing teams.

Internal video podcasts provide a creative medium to connect with teams on a private and secure channel. If you're in search of creative ways to impart the knowledge of your team, interact with remote members, or to help create communities and strengthen your business the culture, an internal podcast could be great for your team.

How to create an audio podcast: A step-by-step tutorial

The steps required to make a video podcast is fairly simple after you've got your equipment for video-based podcasts including software and gear prepared. In this article, we will outline how to set up your video podcast online and running:

1. Select the type of podcast that you would like to create.

Selecting the type of format the video to be in depends on the goals you want to accomplish as well as the target audience you hope to reach. But it's a relief to know, that whichever you choose you will be able change to a new format for your podcast at any date.

2. Film or create the video that you would like to add.

3. Edit the video to create a distinctive thumbnail.

4. Make sure you upload your own video.

Uploading your content onto a host platform is the final step to making your video broadcast up and running on the internet however it is just the tip of the iceberg in terms of marketing and sharing your video material.

5. Make sure to share and promote your own video.

The most successful video producers realize that the road towards digital success doesn't finish at upload. To increase the reach of your video podcast, content creators must make use of social media to boost their reach on a variety of platforms. Allows users to effortlessly publish their videos to different social media sites and even include the free template for creating videos for announcing a brand forthcoming episode! Take a look below:

Do you want to get more advanced? Take your video podcast live

Lights, camera, podcast!

If you've ever thought of starting your own show, what's holding you back? With the knowledge, the tools, and a topic that you're passionate about, creating an incredible video-based podcast is in your grasp.