How to Launch An Online Course in 2022
To ensure phenomenal success for your online course, launching your course in the right way is vital. In this guide, we'll go over the necessary online course launch checklist so you're able to launch your course correctly the first time around.
How Do You Plan A Course To Launch?
There's a choice to make: either launch your business on your own, or combine forces together with a partner to start it as joint venture. Joint ventures will require business connections as well as key connections, so if want to get cracking quickly, consider the option of a solo venture.
For planning your course's launch divide your effort into two definitive stages the pre-launch (we'll call this phase one) and launch (phase 2.).
Phase 1: Pre-launch
The time frame can range from only a few weeks, or even a several months, depending the size of your launch will be. It is the time to build the audience for your course and figure all you can about your audience.
Establish your target audience
To establish your course's target people, you should join online social networks to interact with those you intend to promote your course. Becoming a trusted community member can be a fantastic method to build relationships and build a community of people who will support your course content. Additionally, you can experiment with social media ads to build awareness for your brand and courses. If podcasts are your thing Contact the podcast's producers to take part in shows that will increase the number of followers you have.
You can meet people through social media forums and forums for industry are ideal candidates for beta testing your course. Develop a course outline and then offer these folks the course at a significant discount as a reward for detailed feedback from the course. This will help you comprehend the usage of your course and adjust the course's content prior to the launch.
During this phase, the key activities are to:
- Establish how much your target public already is aware of your course's subject.
- Determine the knowledge gaps the course's contents will address.
- Determine your audience's pain points and decide how to pitch your course as the solution to their problems.
- Learn what type of content your intended audience likes to see on social media sites.
- Conduct competitor research and find out the state of the market and where your course will fit.
Make contact with your desired audience
Engaging with your target audience involves doing whatever you can to make it possible to raise your course's awareness and generate excitement for it. This way, when your course is launched in the near future, you'll have an enthusiastic audience ready to sign-up.
Create a lot of blog posts about the course you're offering online to provide your customers with an idea of what to be expecting. The advantage of blogging is they will quickly boost your organic search visibility online and possibly drive more people to your course sales page. In that regard...
Create a course sales page
It is essential to have a way where your customers can join your courses - a sales page is that place.
The page that sells your course must identify who your course is designed for, and be clear about why your course can solve their issue. Provide the exact results and outcomes that the participants will get from your course. Include your course's outline as well as any testimonials from the past or other social proof to demonstrate your credibility and trustworthiness in the industry.
Phase 2: Launch
In this tutorial we'll examine a five-day launch but the length of your campaign could be shorter or more.
Day 1
There's plenty to do during day one of your course beginning.
- Make a blog post to announce your course launch Make it short and succinct to emphasize the benefits of your course and its major features. Include reviews and social proof If you've got them.
- Send a launch email to your marketing list send your mailing list's directions to your course's sales page with an attention-grabbing headline as well as a clearly-defined message to take for action.
- Announce your launch on social media Make visuals that promote your course launch for different social media channels (you'll be ahead of the curve on this, as the initial research phase consisted of finding out what kind of content is popular with your target audience).
- Create a social media online launch - use Facebook Live or Instagram (or both!) to run a live virtual event. This is the time to announce your course's start and explain the reasons why people is encouraged to join it now.
Day 2
Create your Email marketing campaign Day 2, now is the time to launch your marketing email sequence. It's a drip feed technique that delivers targeted emails to your subscribers' email lists for the duration of the launch. The right email sequence will create anticipation, trust and a sense of urgency for people to subscribe for your program.
The primary focus of this email is the reason you designed your course, who needs it, and also includes an the course's overview.
Make a webinar inspired by a course
Webinars can be a fantastic opportunity to attract attention to your online course and let your students understand how it works. As with the marketing emails you send out, make use of an online webinar to present your story and highlight the course benefits. The real-time review is extremely beneficial. For example, if you have students from a previous course and you want to include them on the webinar and discuss how the course helped them and what they learned from you.
Day 3
Day 3 is all about boosting the status of your course's social proof to increase sign-ups for your course.
Social media and social proof
Get on social media platforms and provide previous quote from your course from happy students, and point your followers to case studies. This will convince users to enroll in the course even if they're not sure. When you're at it, don't forget to share an image of your webcast from yesterday's webinar through social media.
Send a second course launch email
Send the second email in your email marketing sequence. It should contain as many examples as possible of satisfied students from your previous courses and their testimonials. You can also include a link for a webinar to invite those who are on your list of email subscribers to view the replay of your webinar.
Day 4
Third course launch email
The third email in your sequence of marketing email is scheduled to go out in the present. It is imperative to address your audience's conscious and unconscious objections. Create this email as a FAQ to address any doubts that your potential customers may have when enrolling in your class.
Incorporate the answers to the following questions such as:
- What is the time frame for students to purchase the course?
- How long will students have access to the course?
- Do you have payment plans available?
- Is there a money-back guarantee?
- The course material will be accessible upon signing-up?
- Who do these courses are suitable for?
- What is the time duration? training course last?
Run a live Q&A
You're ready to go live! Get in front of your audience and make them feel welcome to begin your course. This live Q&A will follow an identical format to your FAQs email So, take your time to reassure your audience that enrolling in your course is the best thing to do.
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Day 5
The course's launch is coming to an end, and it's time to announce the final call.
Create a course launch email
The email serves as your target audience's final chance to join. Make sure to include an overview of your course, one or two reviews, any last-minute promotions for the course, and an easy call-to-action.
Social media final advertising
Invigorate your marketing emails by doing one last promotion on your social media sites. It should contain final discounts and demonstrate that it's your last chance for customers to get your special course sign-up offer.
Post-course Start
When you've launched your course, it's not time to make the course lightly. This helps you to provide your students with excellent customer support during their progress through the course.
Online Course Launch Checklist
You now have a proven strategy to successfully begin your online class. In conclusion, you can find below the online course launch checklist in summary form:
- Determine if you'll begin the course on your own, or as part of a joint venture.
- Find out who your ideal audience is as well as their issues.
- Do thorough research on competitor markets.
- Create a relationship with your targeted public by joining various social media groups.
- Develop and increase your email marketing list.
- Create blog posts about your upcoming course.
- Make a page of sales for the course.
- Create a series of targeted mail marketing campaigns that promote your course online.
- Start day one with launch-related activities - blog, email, social media posts and a live launch.
- Start your course launch email marketing sequence.
- Make a webinar course ( enterprise video conferencing makes this easy).
- Make sure you send your launch email.
- Share social proof and webinar Follow-up directions on social media.
- You can send us your third course launch email.
- Run a live Q&A.
- Make sure you send your course's final launch by email.
- Final social media campaign.