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How to Improve Your WordPress Website to be Mobile-Friendly

Sep 22, 2022

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SEO or SEO, also known as Search Engine Optimization (SEO) is an essential part of every digital marketing campaign. An effective SEO strategy improves your website's visibility as it helps you get higher rankings in the search results.

An increase in rank will mean increased potential customers, and also more ways to make money from your business.

Today, mobile phones generate over half of all website visitors worldwide. Therefore, making sure your WordPress website is mobile-friendly is crucial, and so is mobile SEO.

In this post, we'll go over what mobile SEO is and the benefits of optimizing web content to make mobile surfing.

Then, we'll walk you through six steps to enhance your WordPress website , and make it easier for you to put your membership business at the accessibility of mobile users everywhere!

What exactly is Mobile SEO?

Mobile SEO works just like the name implies, it enhances the content on your website for devices that are mobile including tablets and smartphones. Its aim is to improve your mobile user's experience and boost your site's visibility in search results pages (SERPs).

Why is SEO Optimization Important for mobile? (+ Benefits)

We've mentioned before that mobile traffic now accounts for 54.4 percent of search engine traffic. The average person spends longer than six hours in their phones each day, that's plenty of to make your business appear on their screens all day long.

Intentionally reducing these hours of screen time could result in other advantages, for example:

  • Further Impressions. Mobile-based searches get 85.8 per cent more visits over desktop sites. So, those who offer a seamless mobile user experience will increase brand awareness and boost sale.
  • Increase your site's Dwell duration. Dwell time is how long a user spends on your site. If they've got their mobile close at hand and have little else to do the mobile user can browse your site for hours.
  • The HTML0 Boost Voice Google. Voice search allows users to search for data via voice rather than typing (think Alexa from Amazon or Apple's Alexa as well as Siri from Apple). Siri). The majority of searches made using voice are performed on phones - about 85% in actual.

Mobile optimization SEO will keep you within Google's mobile first index which is a favoritism for mobile-friendly sites.

Google's Mobile-First Index

Prior to that, Google used a mixture of desktop and mobile site versions of its indexing algorithm for ranking content in SERPs. Desktop users received desktop results and mobile users got mobile results.

Presently, Google only uses the mobile version to index which means desktop search results are results that are mobile-friendly too. So, your mobile as well as desktop websites should share the same data and metadata.

   Find out more information about Google's Mobile-First Index using Semrush >>More

More importantly, businesses that don't implement mobile optimized SEO may end up on the lowest of the results of search engines.

How Can You Improve Your WordPress Website for Mobile-Friendliness SEO for mobile devices

If you want to make your site more optimized for mobile SEO , then you must follow these steps:

1. Check out the mobile-friendlyness of your site Is

A quick and easy way to see whether your website can be viewed on mobile devices is to access your website using a smartphone. Additionally, there are several tools that can assist you with testing additional mobile accessibility capabilities.

Google Search Console is one of these instruments. With it, you can learn more about it by:

  • Mobile-friendly Test: Paste your URL (or code fragment) to in the Google search box and press "Test URL". After a brief time, you'll see the way your website appears on mobile devices along with a detailed list of any mobile usability problems.
  • Mobile Usability report: Details how many bugs there are, which sort they are and the pages at risk.
  • Crawl Stats Report:This report is directed at internet users who are advanced having websites that contain more than one thousand pages. The report provides data on the background of Google's crawling as well as any issues discovered in your site.

2. Perform a Technical SEO Inspection

Following that, it's time for an SEO technical examination to verify your site's software as well as services and files.

To improve your the speed and performance, take the steps below:

  • Make use of structured data and schema tags to help Google to determine what's going on with your site.
  • Use internal links to increase the search engine rankings and also increase the page's visibility.
  • Reduce website codes and eliminate any code that isn't essential.
  • Use headings like the following: h1, h2, h3 to structure your text.

3. Improve Mobile Site Loading Times

The speed at which mobile websites load is a key aspect of mobile SEO. Google utilizes page load time as a factor in ranking, therefore websites with slow load times rank less.

Additionally, 88.5% of webmasters agree that slow speeds on websites are one of the main reasons why users leave a website. If many people abandon your website, this also impacts your rank.

The ideal mobile page speed ought to be between 0.5 and 2 seconds. For a quick check of your site's speed using Google, try Google's PageSpeed insights.

PageSpeed provides suggestions to speed down loading times. Examples include compressing images, by using caching in browsers, and getting rid of unnecessary pop-ups or extension.

4. Optimize mobile user experience

In addition to the fast loading speeds, other elements of websites such as layout and navigation, responsiveness, the readability of pop-ups, and so on can also influence the experience of mobile users.

Design

84.6 96 percent of web developers say that having a clutter-filled web design is the most common business error they make. Mobiles' design should be minimalist with the aim of making content more accessible.

61.5 95 percent of web designers believe that poorly-designed navigation is a main reason for visitors to leave websites. It is therefore essential to design your site correctly implementing easy design elements like:

  • Menus and buttons must be proportional to a device's screen's size.
  • Avoid intermediate pages and other steps that are unnecessary.

It is said that the Hamburger Menus () are very popular as they leave your pages uncluttered and make it simple for users to access your site.

Receptivity

73.1 The majority of web designers believe that a non-responsive web configuration is the main reason why people leave a website.

The responsive design of a website improves the user's experience and duration of stay.

Readability

Also, you must ensure that you are able to read the content on your mobile site. The users using mobile devices don't need to be moving their eyes to browse your website. So you should:

  • Make sure that your paragraphs are brief.
  • Make sure you use large, clear fonts (around 14px-16px).
  • Increase the contrast between text and the background.

Pop-ups

Google allows you to use these pop-ups

  • Cookies, age or a legal document.
  • Registration boxes or sign-in boxes.
  • Pop-ups are quick to remove.

If you're looking to advertise your great business phone plans, ensure that you follow Google's pop-up rules. If you do not you could have your rank negatively affected.

Also, you must create a mobile-friendly website. This applies to local searches as well as voice searches.

Local Searches

The most important aspect of the mobile-based search revolution involves local-based search. Actually, nearly one third of Internet users search for local businesses multiple times per week.

  • Signing up on Google My Business by filling out Contact information, URL, and other information.
  • The creation of a strategy for content to focus on the local market.
  • Your company should be included in local directories.

Voice Searches

Voice search for information is now one of the fastest growing types of searching. To reap the benefits of it the user must implement voice search optimization including:

  • Incorporate Long-tail keyword and the words.
  • Answer common questions with your answers including deals or future occasions.
  • Answers should be about 29 words in length (the normal for voice search results).

6. Make sure your content is optimized for mobile

To maximize your approach to content creation for mobiledevices ensure that you are following the regular SEO best practices, including:

  • Writing clickable headlines and descriptions.
  • Include backlinks as well as editorial hyperlinks to boost your domain's credibility.
  • The ranking for long-tail and popular search terms.
  • Create in-depth, detailed articles about popular subjects.
  • Inspiring people to share their content with social media buttons.

The Title Tags and the Descriptions

Also, you should make your content mobile-friendly by using titles and meta descriptions. These help users find appropriate information. Mobile searches show less information than desktop searches. This is why it's crucial to add important details and keyword phrases in the first place.

Keyword Research

The keywords used for mobile content could differ from the ones found on desktops. Consequently, you should make a separate search on keywords for mobile content.

Takeaway

Mobile optimization SEO could bring visitors from mobile devices to your site and increases the ranking of your website with search engines. This is vital for webmasters and content creators who want to make money from their site's visitors.

Optimizing your WordPress site to be mobile-friendly it is essential to take the correct web design decisions to enhance user experience on mobile devices.

It is also important to optimize your contents for mobile devices, respond to the voice-searching capabilities of mobile and mobile search, and increase the speed of loading your site.

To be successful in this age of smartphones the website you create must be mobile-friendly.

Do you have more questions on ways to improve the mobile experience of your website? Send them to the comment box below.

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