How to Improve the Value of Customer Lifetime Value using Jetpack CRM

As the adage goes, selling is the best method to sell to the buyer rather than getting a client to agree to an offer. A single sale isn't important when it comes to the overall value. Most important is the customer's lifetime value (CLV). By using Jetpack CRM you will have many tools to improve the CLV of your clients.

It's easier to sell to existing customers than to get new ones. Customers who are already comfortable with you. If they're happy with their last experience, they'll be open to future offers and are likely to purchase again in the event that you communicate with them in a the way that is beneficial and appreciates them.

An effective CRM system, one that is seamlessly integrated with existing processes, makes this possible.

Discover: What is a CRM?

Jetpack CRM is the best choice because it was designed just for WordPress and has stores at the top of mind. It's actually run by the same business that owns .

This article will help you create a straightforward plan for increasing the customer's life worth using Jetpack CRM.

What is customer lifetime value and what is its significance?

What would you like to achieve in your company:

You can make a sale of $150 and never contact that customer again. You can also create a sales of $30. Then, ten sales to that person over the next two years that add the total to around $30?

There is no doubt that you will pay $330.

Yet, many eCommerce businesses spend the majority of their marketing efforts trying to attract new customers and ignoring existing customers. They also forget to collect or monitor information regarding new customers, which means they miss opportunities to acquire regular customers through these clients.

Knowing and understanding your client's lifetime value could provide the opportunity to increase stability and increase profits for your company. This can help you determine what you ought to invest in marketing.

If, for instance, the value of your lifetime customer is $600, you could justify investing $100 in marketing in order to gain a new customer.

If you're not aware of the worth of your CLV, it's difficult to assess if you're using the budget for marketing wisely.

What's the significance of the customer's life? Jetpack CRM can help you do that as it allows you to maintain track of the total amount of money a customer spends over their life in your online shop, as well as displaying every customer's details in one place.

Be aware of and react to the customer's behavior

Through the use of Jetpack CRM, you are able to keep track of each transaction made by your clients.

Its Activity Log feature helps keep track of key information about every single contact. This includes quotes, invoices, changes in their status, and much more. It is now possible, with its free integration with the Activity Log feature, to track all of this from your personal dashboard.

If you know the activities of your customers to make better and more targeted, efficient marketing strategies and to engage them to increase your level of engagement.

Perhaps your team of service professionals might have the ability to come up with innovative ways to compensate a customer who is unhappy who has a long experience with you. Although it may be more costly and time-consuming than normal, the chance to salvage a relationship that's proved to be beneficial is well worth your time and time and effort.

There's no end to what you can do! It's all about Jetpack CRM has this kind of data available, and makes it within your reach so that you are able to make better choices based on customer behaviors. It will lead to more revenue as well as a higher worth of the client's entire life.

Create customer segments that you can market to

There are a variety of segments that you could develop using Jetpack CRM. In this instance, you can segment customers with at least one of the following attributes:

• Purchased in the past three months
• Haven't made a purchase within the past six months
• I have purchased a particular item
• Converted to email
• Living within a zip code or states
• Spent over $150 for at minimum one purchase
• Use coupon codes

There's absolutely no limit to this. Do you have the ability to improve the lifetime value of your customers creating an individual segmentation of customers who had at least one coupon? You can send customers a coupon-based discount as well as emailing a distinct promo message to the remainder of your customers , and those people who aren't attracted by the cost. This lets you communicate with your customers in a manner that is tailored to their specific needs and not offer discounts to everyone.

What can you do with customers who haven't bought within the past 6 months? Create an incentive campaign to reactivate them and offer customers additional incentives to make them come back. Based on the performance of your campaign it will be possible to determine the best way to attract back customers that have already left and to increase its value throughout their lives.

A company dealing in sporting equipment could keep their email engagement levels up and reduce the number of subscribers by sending out more pertinent emails. For this instance, instead of making announcements about the latest baseball equipment available for all customers, they could simply make it for customers who bought baseball equipment previously. But that doesn't mean everyone else won't be affected. They can design another email with the purchasing history of the people who bought from them, too!

This and more is possible using a powerful CRM like Jetpack that is integrated into .

Increased revenue is possible through automated marketing via emails and automation

Another method to improve customer value over time is by using email. The subject has been covered briefly however, take a glance at the following examples of results from email as well as data:

• The average customer spends 138% more when emails marketing is part of how companies interact with their customers.
• The return on investment of emails was determined as being four times more than direct mail.
• Open rates for abandonment emails for carts is more than 40 percentage.
• Personalization of emails generates six times as much revenue as general emails.

But it also will give you an idea of how effective and efficient the use of email marketing and automation can be.

Utilize these methods in conjunction with the details about customers you've gathered through Jetpack CRM to improve the value of customer life. It's much easier to interact with the new and current customers by:

• E-mails sent from carts that have been abandoned
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email communications
• Post-purchase automatic email that is similar to reviews requests
• Automated nurture campaigns

You can clearly see that most emails are automatized. The benefits are for you as you can increase your customer's their lifetime value, and not needing to do any the effort.

But, not all things have to be automated. Campaigns that are segmented, such as this one, include your personal information about customers. These campaigns could also be dependent on events that are happening over the world or within the particular state, city or country, a brand fresh launch for a new product, holidays along with other aspects.

With Jetpack CRM you'll have the data on your customers you need in order to use emails in their maximum capacity, and your average customer longevity value will rise.

Enhance collaboration and lessen friction between marketing and sales

If you weren't aware of the service previously Jetpack CRM has been built-in directly to your dashboard at no charge. This service is absolutely free!

That means the employees in the sales and marketing departments have access to the exact same information. Therefore, whether you're developing strategies for marketing, or are reaching out to specific clients, all can view the transactions history such as customer interactions, contacts with customers, prior messages, as well as any other data.

It is possible to send quotes and invoices, in addition to viewing every customer's social media profiles and tag their accounts in relation to sales phone calls and more. See more features of Jetpack CRM.

The result is that your marketing and sales teams work more efficiently. If your sales team has to reach out towards a particular market segment, as an example, the marketing team has all the necessary information needed to develop powerful materials and messaging for the sales staff to employ.

The integration brings everyone onto the same page. Your internal systems will run betterand your customers receive the most relevant, personalized, and relevant marketing and communications.

It results in more satisfied customers that stay longer and purchase more.

Create and install Jetpack CRM for free today Start gathering and using the data you collect to enhance your life-time customers' value.

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