Creative daily

How to grow your business and sell to an Engaged online community

Jul 20, 2022

Once you have people in your community, you have the opportunity to sell the community after you've built engagement. Learn how to start!

However, it isn't possible to make a magical wand, and have a community begging to compensate you for your expertise.

Recognizing your challenges and understanding which areas you should focus on can be a significant way to save time while reaching your potential.

Here are ways to expand and market to an engaged crowd.

Jump into it:

Setbacks to Growing a Community

  • Doing not have a huge contacts list
  • You're not able to do your full-time gig
  • Do not feel worthy or secure
  • Beware of what colleagues will be saying.

The good news though, after you've identified ways to address the needs of a specific group of people it will take off very quickly. Serving and helping people see the possibilities of their potential growth in life and business is essential to the successful launch of any online offering that you are looking to launch.

  • Be aware of the needs of your community
  • Be aware of the change that you could bring into the lives of your children

Renewing your Community

What can you do to make what I call your "marketing lighthouse" to ensure that those looking for you will be able to locate them? It's when nurturing a network will come to the fore.

Step One: Be aware of your People Inside and Out
 Find out what is keeping them awake all late at night. They won't buy because your offering is good or the price is right, they will buy due to the fact that you will resolve their issues.

It's hard but critical to narrow in as much as is possible. Example: "28-35-year-old single mothers, who work part-time in order in order to turn the wedding planning passion full-time work and "feel in need of funds, time, and motivation to achieve their full potential ".

  Step 2: Go to the "Brand" boxes  

It's crucial to position yourself as an expert that you are. Over 70% of people will Google or validate you through social media, therefore create an online presence with a website, or a social media profile at least two of them, and make sure your messages and services are made known on all platforms.

  Step #3: Build and Nurture a Buying Community  

I'm a firm advocate of building your network and audience through emails. The numbers don't lie and based on my own observation, the vast majority of web-based offerings such as memberships and courses convert at about four to seven days %.

You have 100 clients on your list? Possibly only 5 will be willing to pay for the service and that also depends on how trusting and cold the people you are addressing. Serving and showing up is a great way to take leadership, be perceived as an expert, and add trust and credibility.

This is an extremely long game but is an incredible time investment. It is possible to build a community by hosting a podcast, a YouTube or social channel, or any other channel. But the greatest impact is an immediate download.

Help Your Customers Convert to HTML0

The easiest way to serve your customers for free, so they can see the value and turn into customers is to develop and distribute a free resource PDF or video series. Let them winning opportunity! Here's an example

  If you are crafting something that you offer gratis, demonstrate the possibilities however, don't offer them the way to go there. Share:

  • Myths
  • Mistakes
  • Secrets
  • Tips
  • Did You Know?
  • Resources

Related: Freebie Success Guide: Grow A Profitable & Strategic Brand

How to Draw your Viewers

  How to get to be seen by people who may want to join your group?

  • Appear often on social media
  • Sending your freebies out to existing contacts/clients
  • Blog, and then email your list to share it
  • You can be a guest in an online or podcast
  • Participate in person during conferences
  • Run ads for freebie downloads

I am a member of the Brand Magic Society which is extremely retentive since all my attention is focused in helping my members to achieve success. Every week, every month, and each quarter.

As we prepare to announce a new product and are preparing for a launch, we typically spend an intentional 6-8 weeks cultivating my community in general with a variety of freebies and worth each week consistently, we follow up with a four to five days selling period and continue to develop value. It is a lot of time to create free value vs selling offers is 10/1, but the outcomes are significantly higher and we can have fewer people unsubscribe from the emails we send out (which is a given).

For additional tips regarding launching a digital service and comprehending the branding pieces that you require, read my Digital Business Takeoff Shortcut Sheet here.