How to design winning product Pages that will grow quickly

For most online stores and eCommerce sites Your product pages are your sales pages. These pages transform your visitors from prospective buyers to real paying customers.

Good product pages help your items look like, sound, and even feel like something shoppers want to buy. They make it easier to decide to make an order.

In this post, you'll see some great designs, discover how to create the best product pages, and see the ways that a few changes can improve your sales and profits.

The purpose of product pages

Your pages for products must provide everything that is needed to persuade buyers to buy through you, and to not to go elsewhere.

A good product page can do four things. They:

• Inform: Customers who shop online require data that can answer their queries and shows whether the product you offer will satisfy requirements or address their problems.
• Delight:Customers are looking to be thrilled with the promises that your product will deliver.
• Reassure: Shoppers want to be assured that they're purchasing something of high quality, by a firm that promises to take care of them.
• Justify:Shoppers need to be capable of proving their purchase, in their mind or for someone else in their life that might have an view.

Let's take a examine how we can create product pages and the key components to provide a superior online shopping experience that results with five-star reviews as well as repeat customers.

12 key elements of the design of a successful product page

1. Quality product photos of the products

At a brick and mortar store, customers can pick up a product, read the instructions or ingredient list, look at the label, and look it up against other merchandise. In an online store, you need to provide as close as possible to the buying experience in a brick-and-mortar store.

It all starts with top-quality photographs of your goods.

In the case of clothing, it's better to show people wearing them in different dimensions if you can and appropriate. If you are selling other items, snap several product images at different angles, and allow the shopper to click on different views.

Marey.com is an online shop offering a variety of water heaters and related technology as well as equipment. Their pages on products allow the potential customer to see each item from different angles, see the item from a close distance, as well as examine specifications, features as well as other information about the product.

Making great photos takes time and dedication. The lighting must be good and a suitable setting a plan for what you'll shoot for each product and an excellent camera.

2. Write compelling product descriptions

The top product descriptions do not just talk about details and characteristics about the product. They don't simply repeat everything that's printed on the labels.

The most successful descriptions enable the shopper to be able to feel and experience the advantages from owning or eating the product. What does it mean to them? How do they feel? What will it do to make their lives easier or more simple? As the saying goes, it is not necessary to purchase an instrument because you need to drill. You buy a drill because you want the hole.

Be focused on the benefits not just the features.

It's all about benefits, not features. Benefits are about the outcomes. What are the outcomes when someone purchases a particular item? In other words, the descriptions you write should be focused on your value proposition.

Like wrinkle-free clothes are a popular feature. What is the reason we should care?

As wrinkle-free clothing is more attractive it makes more impressions on a date, at the job interview, social gatherings, or at school. Additionally, it reduces the requirement to iron, reducing time and hassle, freeing the time for doing things you like. Just listing "wrinkle-free" as a feature and not saying anything about it will not impress the majority of consumers.

Be particular

Descriptions of the product can help remove the doubts. Be aware that the pages must be able to support the purchase and reassure the buyer. Zweifels arise from oppositions.

What are the factors that make potential buyers hesitate to buy the item other than the price? Your descriptions need to address the objections.

Be succinct

What does all this mean? that you need to write lengthy descriptions of products?

Not necessarily. If you can do it right then you simply have to write your features as benefits or benefits, and then you can squeeze lots of convincing information in the same bullet point format.

Its Roadie 2 is one of the best page templates for products. There's a lot of details on one page. However, the most important advantage is that it's short and simple, and right near the top, "Makes Tuning Easier & Faster."

Then on the next page, you will find a list of technical aspects and features, however each one is supported by more details that explain what the advantages of this technology are. As an example, a feature is "OLED Screen with Built-In User Interface."

Directly below that line? "For an easy choice of instruments and tunings. Invisible when off, illuminates beautifully when you turn Roadie on."

The site does an excellent job of listing details and quickly explaining why they matter without wasted time or details that aren't needed.

3. Use product videos that bring items to life

In their heyday, infomercials often resulted in millions of dollars of sales due to the effectiveness of product demos. Seeing that amazing knife cut through tomatoes after having watched it saw through a T-bone steak with the bone in it just to convince you that you absolutely had to have the knife.

If your products are suited to be used for demonstrations, you can go above pictures and add product videos on your pages. It's not as difficult than you'd think but the reward is well worthy of the effort.

4. Incorporate product information that consumers want to know

Each product's page requires actual information that goes with it. Which size will fit best? Does the part integrate with the other components I already have? What measurements are they? What is the composition of the ingredients?

No matter what product you choose, make certain to give all necessary information in order to make sure that they are purchasing the right item. Ultimately, this will mean fewer queries for sales representatives, a lower return rate, and happier customers.

In this case, DVO Suspension sells a variety of bicycle shocks and related equipment. This product page has detailed specifications riders need to be aware of to be sure this product will fit with their bikes. If not, the page also recommends other shocks that shoppers can explore.

5. Display pricing for products and inventory levels

One of the worst aspects of shopping online is when you need to search for the price - which is the simplest thing to add to a product page. With all the different content that your customers will see, you need to create the page such that the price is impossible to miss.

Big text, various colours, various fonts repetition, and large fonts are just a few of the tools you can make use of to ensure that there is no confusion about pricing.

If your stock is empty or out of an item You must include this information on your website so that people don't buy something, then find out they have to wait weeks or months for the item to be replenished.

As an example, Offerman Woodshop creates custom wood furniture, among many other products. This product page contains two tables, and the prices are right there, impossible to ignore. In the moment of post, one of their tables also had the "sold out" graphic included in the image of the table, telling prospective buyers interested in the table that they'll have to wait until they can purchase it.

6. Make use of a configurator for your product, where applicable.

For example, Cocktail Crate lets shoppers choose any three mixers they wish to purchase as part of a bundle. Their product page will guide the user through each option until they've completed the three-pack.

7. Add social evidence

Testimonials and reviews are still very efficient for achieving the third objective of a product page - ensure the purchaser that they're receiving a great deal as well as working with a reliable brand. That's why social proof is so effective and essential.

On a product page reviews from customers as well as social proof may come in many types. Videos are particularly effective because they eliminate doubt whether the reviews were created by a bot or AI device.

It is also possible to incorporate star reviews on your pages, and other generated by social media users like images of rave reviews, or photos of customers using or using your products.

Woof & Wiggle excels at highlighting real customer reviews with five-star icons as well asfurther proof from the features of well-known media outlets. This is a powerful, spicy creation of proof.

What can you do to beat it?

8. Special incentives for closing the sale

Remember - the job of a good product page is to sell the item. Product descriptions and details are crucial, but so does the cost. Sometimes, customers need a little extra incentive to step over the threshold and take a chance and place an order.

If you want to use discounts for sales, such as packages, free shipping, coupons, first-time customer deals discounts on bulk purchases, buy-one-get-one deals, or any other special offers, be sure to highlight them on your product page.

This product page selling bracelets from April Soderstrom has a note at the end telling customers they are entitled to a 15% discount for purchases of more than $200 along with an offer code.

9. Include product recommendations

Premier Guitar, for example provides an collection of other related products in the lower part of the product pages.

A common use for product recommendations is to help shoppers find the right product when the item they're exploring doesn't meet the requirements of their customers.

Another option is to enhance an item that has been purchased with related items that might go well with it, such as a hat with the shirt or additional flavor of the same food product.

10. Offer product add-ons such as gift wrap

Sometimes, it's those little extra touches and personalization which make the purchase for your customers, especially when the item is an item that is a gift. Offering them the choice to write special messages, add gift wrapping, or include additional unique options when they purchase your product makes it much more likely for them to shop at your online store.

It is also possible to provide customers with an option to select colours from a variety of images, and you can modify the cost based on their selection.

Here's an example of an online product page that comes from Rosery Flower Shop offering add-ons to one of their gift sets. Note how each item includes a price so you don't have any confusion or surprise.

11. Offer customer support such as live chat

There are times when your customers have short queries that need to be addressed right now. Live chat is a fast and simple solution for customers. If your website's traffic amount is sufficient to justify using this, it's a great option to add to your product pages and will help you close more sales.

You can also include phone as well as email support, and that too can be clearly presented right on the pages of your products.

It's crucial to include these details on the page as well as on the checkout page because if people need a question addressed prior to adding items to their cart and then they don't get to the checkout page to begin with.

12. Add FAQs to more complex products.

If your customer service team is constantly being asked the same questions over the same product, it may be an ideal idea to address them directly on the page of the product.

A FAQ page may not be the most effective approach as some folks don't even think of looking for one, and there's a good chance that queries about specific products would be resolved there.

Therefore, if it's appropriate for the product and it can help your customers, answer frequently asked questions regarding a particular item right on the product page.

How can you build pages for products by using

Once you've decided what you should include on your product pages, is it time to make your pages using .

1. Include product details on your WordPress dashboard

To create a new product, log into your website and go to Products > Add New. Add New. This will open up the product's page in a blank format, where you can fill in the details of that product. Let's go through the options here one at a time.

Add your product title as well as a long description.

At the top of the page, you'll find an empty field to enter your title for the product. If possible, keep this short and clear.

In the lower left corner, you'll find an enormous, unfilled text box where you can add lots of details as well as information. The text appears beneath the relevant details about the product, and you'll want to include all the "extras" there for customers looking to know more. You can also try breaking into smaller pieces of text with bullet points in order to make it simpler to read.

Choose your product type and determine your price

In the bottom of the description, you'll see below the description, you'll see Product Data box. At the top of the box is an option for the product's type.

As a default, you are able to select between:

• Simple product (an product that is not able to be customized)
• Grouped product (a product that's part of a collection)
• External/affiliate products (an item displayed on your site, however sold in other places)
• Variable product (an item with choices, like size or color)

It is also possible to check boxes for Downloadable and Virtual items. Virtual products aren't shipped to customers, but comprise items such as services. Downloadable products aren't shipped and are delivered via digital download to customers, like photographs and PDFs.

In the Regular Price box, set the cost of your product. Also, you can make a Sale price selection if you are selling your item then click Scheduleto determine a start time and finish date for your sale.

Determine your inventory levels, as well as shipping details

Select on the Inventory button on the left. You'll see configurations for the product's SKU and inventory levels. Additionally, you can establish the threshold for low stock, allow backorders, and more.

Click on the Shipping tab. Depending on how you have the shipping setup, you can add the weight, dimensions, and shipping class for the item.

Add upsells and cross-sells

Like we talked about earlier It's a fantastic option to increase sales, as well as provide a superior user experience for shoppers. Click on the Linked Products tab to get going.

Then, you can choose upsells (items which are upgrades to the one you have) as well as cross-sells (items which are comparable or are a match for the current item). You can select these according to the product you are selling, which gives you full control of what your customers will see.

Attributes can be a great method to categorize items and provide information on every one of them, which helps improve the online shopping experience.

Lambright Flooring, a wood flooring provider includes attributes such as the wood's color, the thickness of the wood, its width, and many more.

Not only can customers filter through these features on archive pages, they can also view all the information at a at a glance on the website for the item.

Write a short product description

Scroll to the bottom of the page to view the Product brief description box. The information is placed next to the images. It should be concise and to-the-point as you do not have a lot of room to work in.

Incorporate your top details about the product here, while keeping an eye on the advice that we gave earlier. Talk about the main benefits of the product and add any information that is essential for shoppers to know in order to make a purchase. Then, include more information and data in the long description of the item.

Add product images

On the right-hand side on the right-hand side of your page you'll see an option to set the image of your product. This is where you'll set your primary product image, which will be the largest one for your page. It will also be displayed on archive pages for that product, so be sure that it's representative of the item.

The Gallery selection for Product is where you'll place the images you'll want to add that viewers can look through. This is where you can add a variety of sizes, angles as well as colors. to the product.

Select the product category and tag

Categories for products as well as tags to arrange your products, making it simpler for customers. Subcategories and categories are the main way in which to organize your products.

You could, for example have a T-shirts category, including subcategories that cater to adults, children, and infants.

Tags can be used for organization, but it's not possible to build hierarchies. If you're selling graphic t-shirts there could be tags like "cats," "superheroes," and "vintage."

When you're pleased with the product, simply click "Publish" to upload it to your site!

Modify the template for the product page

If you're using a block-based theme You can alter the template for your product pages with blocks. This is a straightforward method of making changes to every page of your products in one go without having edit code.

Within your WordPress dashboard, select Edit - Appearance, then select Templates. Then, select the single-product template.

This template has the Single Product block, which includes all information about this item, which includes the title, descriptions and images, reviews, related products, and so on. But you can add more blocks to the page to create a truly unique, appealing and visually pleasing page layout.

For example, you might consider adding your Instagram feed, which acts as a social proof tool, displaying satisfied customers who have purchased your product. Maybe you'd like to add a store notice about the shipping policy you will be able to change across your entire store. Or maybe you want to display a grid of your top selling products at bottom of each product page.

To do so, click on the +icon at the top left to launch the Block Inserter. Select the block you want to insert and then drag it under the Single Product block.

In this instance we've included a hand-picked Block of Products. Choose the block, then access the Settings panel that is located on the right side. Here, you can edit how the block looks and performs. If you do this, it is possible to change the amount of items shown and the info that appears on screen and the order that they are displayed in, and more.

Once you're finished, click the blue Savebutton at the top right. Then, you'll view your edits reflected on the pages of your products.

Install and configure all extensions that are required.

There are a variety of extensions you can make use of to personalize your product pages, some of which we've covered in this article. Below are some examples:

All you need to download is the extension that you'd like to use through the Marketplace and then click Plugins - Add New within the WordPress dashboard. After that, you can click Add Pluginat the top and add your extension files that you downloaded. After that, turn on your new tool.

Every extension comes with a manual to guide you on the steps to setup and then use the extension. If you've got any queries, get in touch with the support team.

How do you get your pages on products to be seen

Make sure that your website's pages are discovered by the right people is one purpose of search SEO (SEO). Although a majority of your web traffic might start via your blog and homepage postings, some of the highest value traffic coming generated by your likely customers ought to direct them onto your product page.

The most significant aspects of SEO that you can focus on:

• The keywords on your page for the product copy
• Subheadings and Headlines
• Images
• URLs
• Site speed

Let's touch on each one briefly. We'll also provide additional resources for specific topics.

Keywords

Keywords are the terms your target audience uses in search of the items you offer. If you conduct some study on the way that customers search and the terms they're using it is possible to identify the kinds of phrases to include on your product pages.

Once you've determined keywords, you should use these throughout your product description on the page. It doesn't mean that you have to insist on them in each sentence However, you need to take note of the opportunities for you to prove to the search engines that your site includes information relevant to that keyword phrase.

Headlines and subheadings

Search engines such as Google and Bing concentrate on subheadings and headings because these tend to reflect the content of the webpage.

Be aware of how you format your titles and be sure to naturally include keywords if possible.

It is best to avoid huge blocks of text, and also excessive paragraphs within a row. Divide them with subheadings. It is recommended to do this because of two main reasons. It is first beneficial to the readers, since it helps them read your copy. The second reason is that search engines look for keywords in subheadings.

Images

Do images of product packaging aid the ranking of your website? Absolutely! Images contain metadata related to the images. The metadata is what search engines consider when they determine the content as well as the page's quality.

The result could be your photos appearing in image results on platforms such as Google, which can then generate visitors.

URLs

Like headlines and subheadings, the URLs that you use for your pages for products are a very important place to include keywords.

Some tips for creating URLs for product pages:

• Don't make them too long - a focused URL is better. More than 10-12 words is pushing it.
• Beware of filler words such as a to, the, and the - stick to words that matter on the site's product pages. URLs should not be used to write complete sentences.
• Make sure you include your most important keywords in the first place on your URL, if you can.
• Separate all words with dashes.
• You don't have to worry about capitalization.
• Be certain not to use URLs you've used before in the past, and you shouldn't use URLs that are very similar either.

Site speed

One of the first places to begin is by improving your image quality, as bloated images are one of the most common causes of slow web sites. In the case of online retailers, this is a big one, because product pages tend to include a number of pictures.

Jetpack provides a range of efficient performance tools which include a cost-free CDN. Jetpack Boost, a plugin for the Jetpack Boost plugin is a key component of efficiency tasks such as lazily loading pictures, enhancing CSS as well as deferring unnecessary JavaScript.

Attract traffic using other means

The ability to attract organic traffic, and you are able to attract targeted traffic. SEO that leads to higher rankings means you'll show up naturally for greater search results. This, in turn, leads to organic traffic. Each click is free, however it takes the time and energy to get the top rankings for important keywords.

Paid traffic is instant and comes with a fee. Which is the best option? Let's have a look.

Paid traffic

It's also a good way to determine if the traffic that comes from specific terms will lead to actual sales. If so, you can justifiably justify the cost as well as the long-term commitment required to focus on that keyword to rank organically.

Organic traffic

Social media can be extremely effective and it can be used to grow and develop to a faithful audience. If you've got patience to devote time to it, you can utilize it to bring additional warm customers - - your ideal customer base - to your store online.

Direct post

If you serve a local region, you could distribute postcards that will draw customers to your ecommerce store. This strategy can be extremely successful as it blocks out all of the internet's distractions that compete for interest.

You may also be able to use coupon mailers, that continue to be effective for specific businesses. Remember, when mailing anything your goal is to get people to visit your website. So your marketing must clearly define how potential customers can reach you, the best way to reach you, and how to purchase from you.

Include your site's URL in all print advertising - and not just in small print at the corner at the bottom. Include contact information. Create a targeted offer that you are able to monitor the success of your campaign.

FAQs about building product pages

What is a Product Page?

A product page sells a specific product within an online store. It identifies the product and provides information that helps shoppers determine whether or not they would like to buy it. The customer can add the item to their shopping carts and go to the checkout to purchase it.

What is the most important thing to include on the page of a product?

The product page must comprise the following information:

• An item that contains the name of the product
• An item description that outlines the benefits of that item
• Other specifications and details shoppers might need to know
• Product images
• Reviews from customers and other social evidence for the product
• Recommended related products
• Pricing information
• Contact information, or live chat to provide customer support

How do I create a product page design?

There are many ways to structure product pages. The template is used in default. Additionally, the themes you pick determines how your product pages appear.

To add a new product you need to click Products Add Newin your WordPress dashboard. In there, you'll be able to include all your product information and publish it to your website.

In the case of a block-based theme You can alter the appearance of your product layout of the page without having to modify any code. Visit Edit - Appearancein the dashboard. Select templates,then choose the Single Producttemplate. After that, you are able to add and edit blocks to create a completely personalized product page.

Finally, you can use extensions to alter your page layout. You can, for instance, include videos, specific FAQs for your product as well as customization options and other options.

There are instructions for each of these methods earlier in this blog post.

What is the best way to write an online product page?

Begin by studying the features of your product, then utilize them to figure out what benefits it can provide to customers. Write your product description around features - the desired outcomes consumers will get when they purchase your product.

In the next step, you should list everything about the product that customers might require to know. Make high-quality photos. Consider creating a product video as well. Choose a cost. Write a headline to advertise your product, and also draw web traffic. Write detailed descriptions. Incorporate your value proposition. Find social proof such as testimonials. Then, build out the site.

What is the purpose of a web page about a product?

The purpose of a product page is to sell the product. The goals of a product page are:

1. Provide shoppers with the information they require in order to make an choice.
2. Create some emotional desire that speaks to their needs and wants.
3. Assist them in ensuring they're dealing with a a good company and that the product is of high quality.
4. Help them justify the purchase to them with convincing reasons for buying it.

How can I improve product page SEO?

The process of improving your product's SEO takes place with time as you implement specific changes to the content. Start by identifying your primary keyword and any relevant secondary terms. Include them as subheadings and headings as well as URLs and your the content as needed. Write alt text to your images. Expand your written material, since having more content does generally do a more effectively at drawing attention from search engines.