How to Create Your Social Media Video Advertisements Engaging

This is how you can incorporate these elements into an outstanding video advertisement that gets people to not scroll and instead click.

Learn how:

1.    Make sure you tailor your advertisements for social media to your audience's behaviors
2.    Utilize storytelling strategies to help drive your video marketing strategies
3.    Bring your story to life with captivating visuals
4.    Integrate user-generated content in your marketing videos
5.    Amplify your video ads with engaging audio
6.    Your marketing videos should be responsive to mobile devices.

Make sure you tailor your ads on social media to your audience's behaviors

Before you write a script or shooting footage examine your audience's online behaviors to see what they're interested in. This can influence the style of content you produce as well as the message you convey, and the social media platforms you utilize.
Here's where to start:

1. Review your most effective social media content. What videos received the most engagement or brought in the most sales?
2. Which social media platforms are your most engaged customers on?
3. What trend in video on social media do your followers follow the most?

Make use of storytelling techniques to fuel your video marketing plan

The beginning: Hook people within the first 3 seconds

This is a crucial part of your video ad because it determines how many people watch until the end. In creating your hook, think about what will spark viewers' curiosity.

Utilize captivating images or ask questions or give a quick teaser of the topics that the film will cover. Consider ways to create an emotional response, such as humor, suspense, or excitement, to keep people interested in the way your narrative unfolds.

In the middle, call out the problem you're solving

Take a look back at your audience's research and identify common challenges and ways that your product or service can ease that pain point. This is where you solidify your brand message.

You could, for instance, demonstrate a before and after situation or make use of a testimonial to highlight a transformation. Then, take viewers on a journey within the daily life of your ideal customer and show the way your product or service made the life of the customer better. It is also possible to think of making use of visual metaphors to represent the issue you're trying to solve in a creative way.

Remember to focus on benefits over features. The people want to see the outcomes and see how your product or service can help them.

The conclusion: A clear message to take action

If viewers are staying until the end of your presentation it is your responsibility to direct them to take the next step. If you'd like them to make a purchase or sign up to a program, download an eBook, or learn more about your offerings make sure you are clear about what next steps you would like people to complete.

See how these brands incorporated storytelling in their videos.

Make sure your story is woven together using compelling visuals

Captivating visuals will enhance your story, support your message and ensure that viewers are engaged to the end. It's a huge component of your video ad that's why you'll have to plan your strategy. Below are the top practices for creating a video ad which is visually appealing.

Define your brand guidelines to ensure that your visuals are consistent

The brand's identity must be easily identifiable. A style guide will ensure all videos are consistent with color, fonts, logo usage, the text on screen, its transitions as well as music and graphics. It builds trust among viewers who are able to engage with more videos.

Pick your topic, and make it the main subject of your

Include animations, graphics, and on-screen text in your videos

Utilize stock footage, AI-powered software

Visual examples of good design

Incorporate user-generated content into your marketing videos

Users-generated Content (UGC) is any content created by customers, employees, or people you pay to make videos using a first-person point of view.

Partnering working with UGC creators can bring positive benefits for the brand. Marketing teams save time and money outsourcing video production and viewers find UGC more trustworthy because it provides social evidence.

Here are a few genuine UGC-inspired videos that could serve as great advertising on social media platforms:

• Videos that showcase the personal experiences of users who have used your product or service
• Videos of the creators tearing open a box
• Demonstration videos where creators film themselves incorporating your service or product into their daily routine
• After-and-before videos that show how a person's life changed when using your product service

Take a look at these UGC videos for ideas

Amplify your video ads with engaging audio

Make your marketing videos mobile-responsive

Almost 70% of the video content audiences in the US watch videos on their phones. This means video ads should be optimized for viewing on mobile devices.

Here are some tips for making mobile responsive:

• Use aspect ratios that are suitable for square or vertical formats for posting to Meta, Instagram, or TikTok, and posts that are horizontal on YouTube
• Make sure you select a resolution that's good quality, but not so massive that it slows the loading speed
• Be sure that the text's size and font are easily read on your screen and thumbnails

In the event of deciding on timing, your video ad isn't required to be a motion picture. In reality, social media video ads should run between 15 and 60 seconds that can be reused across various media channels.

An engaging advertisement on social media is a powerful tool for building brand awareness and driving sales. When you know your target audience's behavior and needs and needs, you'll be able to create content that tells a story and resolves their concerns.

The trick is keeping your viewers interested with engaging images such as stories from customers, or customer experiences, and excellent audio, which is optimised for mobile viewing. Your ads will build brand recognition and motivate users to take action.