How to create lead magnets for free

Lead magnets can be a great option to build your list of email subscribers. In exchange for someone signing for emails from you, you offer the recipient with a complimentary article or resource. Imagine it as a gift!
 Another reason you should offer the kind of download that is free is to build authority, that is, you're an expert on the matter. Some lead magnets even show the customer directly the solution to a problem and then the prospective customer to realize they should be able to hire the creator the assistance they need.
 
 Let's look at how you can create a free downloadable lead magnet.
 
 Prefer to watch instead of read? No worries! Watch the video below to understand the building process and how to carry it!

Step 1: Pick the lead magnet you want to use.

The first step is to think about what kind of lead magnet want to create. Some popular lead magnet options include:

Long form guides or ebook. If you're skilled at writing or have an audience that enjoys content in long forms they are both excellent choices.

White document or paper. This is especially relevant when you have unique personal data that you wish to make public or can collect it from different sources.
 
 Checklists and templates. They do not require as much writing, but require some formatting skills.

Industry specific lead magnet. For example, menu plans or recipes are often the top choices of people within the fitness and health space.

For a lead magnet example on this blog, we'll be offering a list of.

Step 2: Brainstorm your lead magnet topic

When you've decided on the type of lead magnet you want to offer, you'll need decide on the right topic. The subject should be interesting enough to give away an email address , but not sufficient to warrant a make a profit from the lead. The key is balance!
 
 Find something that will be relatively easy to create and utilizes your existing knowledge. You can also do a quick Google search to make sure that your topic isn't already extensively covered in a multitude of free-to-read articles so you're not creating content that needs an email address in order to read. If you are covering a subject again, consider ways to improve your lead magnet's quality and more engaging.
 
 For our checklist example Let's say you're an entrepreneur with knowledge that is knowledgeable about outdoors activities. We could offer a checklist on all the gear one needs when planning a backpacking trip that spans multiple nights. trip.

Step 3: Conduct any research needed

Step 4: Write your draft

After you've gotten your research completed, it's time to begin writing. Some people choose to start with an outline while other prefer to write rough drafts on sheet of paper. Your process for writing is completely yours to decide, however at the end of the day, you'll want to let the creativity flow and then you can refine it after.
 
 In our example of a checklist it's a good idea to start by listing any relevant ideas related to backpacking on the web page.

Step 5: Edit your lead magnet

Once you've completed your draft, you'll want to revise it. Go back and review it to see if you can find any opportunity to improve upon it. You might add new concepts, or perhaps you removed something less relevant. Ideally, you'll let someone else edit the document on your behalf. However, if you're the only one be sure to modify your document once you've had some time to let it sit.
 
 As for our checklist examples, perhaps we want to add some new ideas or

Make it more specific. So, we could add links to specific recommended sporting equipment. This adds more value as it saves your reader from spending time on research.

Step 6. Proofread

After you have the lead magnet completed then it's time for proofreading. Here are two helpful tips. Use a tool like Grammarly to assist you in catching typos and grammatical errors (we also use it!). In the second step, read your copy out loud and make sure that the ideas you have written are presented the way that you want.
 
 Another suggestion: think about proofreading right at the beginning of the work day when your brain is fresh and when you've had time to distance yourself from the text.

Step 7: Design your lead magnet

If you opt to make use of any kind of lead magnet maker tools, generators, or other tool, make sure to go over their terms of service and make sure you're in accordance with their rules.
 
 To create a checklist, you could build a table inside the Google Document itself. After you've formatted it in the way you like, simply click File, and then Download and select PDF document. Then, you have the file that can be used as a lead magnet!
 
 Keep in mind that since the lead magnet is completely cost-free, there is no need to worry about its design. It needs to be polished and readable. But your lead is coming to you to get the data and not for the style or layout of your document.

Step 8: Distribute your lead magnet

Offer lead magnets in

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