How to create irresistible Instagram polls to help your company
When Instagram first launched in 2010 the app was an incredibly basic app that let users to upload photos instantly. Over the years it has added more features and capabilities to make visually appealing posts with only a smartphone.
Since the beginning of 2019a staggering 500 million stories are uploaded to Instagram every all day. Small businesses have come to depend on Stories' popularity to engage the audience. In other words, Insta has come a long way from the days of the Valencia filter.
Create Instagram stories using
With Create, you can make gorgeous Instagram video stories in mere minutes using our unique templates as well as an unlimited library of stock.
However, if you're trying to create content daily, it's easy to not have enough ideas to create ideas for.
Fortunately, Instagram polls are a great way to create captivating, interactive and shared Stories which will keep your followers returning for more. If you're still not making use of the feature of polls, here's your ultimate guide.
In this post, we'll cover four different types of Instagram polls, provide a list of guidelines for polls, and provide you with five options to consider for the next IG poll.
Polls can be a simple method to get engagement from audiences. They don't require anything to get involved simply press the button. They also send a strong algorithmic signal that the story/post merits a boost. Chelsea Hunersen, Social Media Lead, Qualtrics
4 types of Instagram polls
For those who want to start to get started, check out the different kinds of Instagram polls that you can make.
- Polls on question stickers
- Quiz sticker polls
- Emoji slider sticker polls
- Classic polls for surveys
Let's take a look at the different types of polls.
Polls on question stickers
Questions on Instagram allow businesses ask their followers to answer a question with a sticker in the Story post. It's a fantastic option to have followers answer an open-ended question like "What is your top fashion ideas for this summer" or "What questions do you have concerning our latest product line?"
Then, businesses can respond to questions individually and create the form of new stories. Your customers will love the polls because your comments and questions are private. Only those who manage the account is able to see the users who have asked questions.
Create a sticker poll with three simple steps:
- Pick the appropriate question sticker from the stickers tray on Instagram.
- Type out your question on the sticker and place it on the wall.
- Post your story and wait for the responses to arrive.
If you receive customer feedback they'd prefer to share, add the replies to subsequent stories. This provides a fantastic stream of interactive, engaging stories that keep readers coming back to your posts all day.
Quiz sticker polls
A different format that is extremely engaging is the quiz-style sticker poll. This type of post is similar to the one-sided question, however it is slightly more in-depth. This format uses stickers that have the question as well as four potential options for answers.
Everyone loves sharing their opinions on the internet, and the sticker poll lends itself to creating lively interactions. You'll be amazed at how passionate your viewers can become protecting their favourite Starbucks food item or their favorite guilt-free power ballad.
Emoji slide sticker polls
The fun kind of poll is simple to design by using interactive emoji slide stickers. The first step is to ask a question the voters are able to answer using the basis of a sliding scale. For example "how much do you like pizza?"
After that, they can apply the clever sliding emoji stickers to demonstrate how strongly they feel about the question or content you're promoting.
Classic two-choice poll
Finally, Instagram has a polling sticker that provides users with two options to choose from. Think classic showdowns like "chocolate or vanilla," "dogs or cat," as well as "summer or fall." There is also the option to use this type of poll with a simple yes or no question.
Make your responses unique by incorporating a variety of options. Instead of a simple"yes" or "no," you could embellish with creative choices for example "Sign me up!" and "Eww, skip."
Best practices for creating engaging Instagram polls
Anybody can make the concept of a story poll but making a good story poll can be a lot more complicated. Here are a few good methods to follow when designing a poll.
Keep it short and sweet.
Make certain any text you use is quick and clear so that readers can take in it within the few seconds the Story appears. Emojis can be a fantastic method to communicate quickly and playfully (but only if you've got an engaging brand and, naturally).
Use polls as a market study tool.
There's no better way to find out what your target public wants than to ask! If you're pondering whether or not to start the next event or new product, making use of IG polls is an enjoyable option to collect critical opinions.
It's a simple way for people to interact with our content since it's not requiring much effort to engage. In some cases it's been helpful in crowdsourcing information that is beneficial to us as well as other Instagram users.
Know your ultimate goal, or your call to action.
Instagram Stories are a fantastic option to get people to your site or landing page. And e-commerce brands can use their "Swipe Up" feature to redirect users to a particular product or campaign. Be aware of the benefits of selling products on Instagram -- while leveraging the many features it offers.
5 Instagram polls for small-sized businesses
Need some inspiration for starting your Instagram campaign? Don't worry -- we've created a list with fresh ideas that you and your business could use in your the first Instagram poll.
Invite your followers to select the one they prefer from a range of possibilities. For example, a real estate agent might have their customers choose the style of house they like best from a list of choices.
2. Ask "This or That."
Display two products that are popular and then ask the audience to choose which one they like most.
3. Announcing a new announcement of a new product.
A launch isn't a launch without creating some anticipation prior to the event. An excellent way to achieve this is to tell an article that asks viewers to answer any questions that they may have regarding the brand new item or line.
4. Let customers get to know them by posting a Q&A page.
Let people get understand you and your business better by putting up an "Ask us Anything" post. When you get questions that are compelling create new posts that answer the query (keeping the person asking it anonymous) and displaying the answer to your fans.
5. Make sure you ask questions to stimulate discussions or raise awareness.
Inquiring questions like "Did do you know yoga can ease migraines?" or "Have you been registered to vote?" can get your audience thinking about a topic and possibly taking actions.
Keep in mind that polls don't need to be salesy!
They are also an opportunity for small businesses to share the behind-the-scenes details of their innovative process and the real nitty-gritty, DIY aspects of owning business.
How can you make your own Instagram poll or survey
We hope we've convinced you of the importance of Instagram polls for small businesses. The question now will be: "How would you create an Instagram poll?"
Do not worry! This is a simple process particularly if you begin with an Create template. Below is a simple step-by-step procedure for you to make your first Instagram poll.
- First, draft up your poll questions. What do you would like to inquire from your readers, and why? Be careful not to rush this step -- make sure the questions you ask are concise and written well -- just like the other pieces of copywriting you'd publish to build your brand.
- Find a new way to design. Choose a template that matches or enhances the aesthetic of your company. Modify your music, fonts as well as images, regardless of using your own photos of products or lean on 's extensive library of footage from stock.
- Then save and share your blog post. Yep, that's it.
It's only taking some time out of your hectic schedule to write a professional, engaging Instagram stories poll.