Creative daily

How To Create A Promo Video For Your Online Course

Jun 20, 2024

A marketing plan that's most suitable for your program depends on the content of your course and your target audience. However, regardless of the person you're seeking to enroll in the class, it's a reality that could help you in your endeavors the use of video as one of the most effective ways to interact with online customers.

If you're new to videography, it could be daunting however don't be worried! If you've got the proper equipment and a little direction it's possible to make a video that precisely reflect your strategy and draw the attention of your intended audience. Let's look at what exactly video marketing actually is and how it's become a useful tool.

     What's the point of video marketing?

Videos can be used in the marketing of video in. That's it! It's incredibly simple and efficient. It's extremely simple and effective. promo video is a kind of video created for marketing a specific event, offer or product, or in taking on an online course. Most promo videos are very short (ours typically last around 15 seconds) and are designed with the sole purpose of to attract students through an illustration.

The concept of using video to market isn't a new concept. Video has been used by the public for quite some time. What is unique about today's market isn't necessarily a new piece of technology used in video. Social media is the key. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are the social media sites that offer an (relatively) contemporary platform for users to post their thoughts and stay in touch. Since all these social media websites can be accessed via applications for tablets and mobile phones as well as laptops, people are able to connect whenever and at any location. So, your app will have the possibility to be connected constantly with the people who are your students' target audience.

     What's changed in the world of the social web? What are the best ways to market your products using videos?

Alongside revolutionizing the way people interact with one another, social media has altered how you interact with your intended audience. connect with. Unlike television or radio it doesn't shut down. Furthermore, the amount of people that videos advertising on social media have potential to reach is huge. Think about it:

     Do you think the benefits that the video marketing could bring be worth the effort required to make it?

The simple answer is an unquestionable"yes. To get the full solution, we'll first look at the main reasons your target audience may respond positively to video-based marketing techniques you employ:

  • If you create videos that contain high-quality material, you could actually create a connection to the people who comprise the intended viewers of your class. Videos can be a fantastic way to showcase aspects of your organization that will be popular with customers as well as those who watch your videos could feel they have a connection with the brand, more so than when they take the information in written form. This is particularly important when the training program expands your business.
  • Videos can be digested more easily than text. If you have a clear and visual image, that viewers can look on the video it is possible to convey your message in an easily understood manner, that blends audio and sight to create a memorable experience.
  • Marketing via video can boost the likelihood of people watching the videos and buying what you're advertising. This means those who watch the videos will be more inclined to to enroll into your online classes.

In the event that the involvement of specific audiences is the aim of any video marketing strategy but it's important to take into consideration the technical aspects of marketing via video to determine the best ways to gain the desired audience's attention. In the end, it's impossible to make lasting impressions on viewers who do not view your video. There are several ways that using video marketing can add some additional value to your marketing campaign. It can also help you get your message to a wider quantity of individuals:

  • The people love to share topics they're fascinated by on social media. videos are a simple method to let them share your messages. If you're able to create video content which is beneficial to those watching videos, they'll want to share videos with family and friends, as well as professional networks. Additionally, they'll be more likely to register for the online course.
  • Because video marketing doesn't need expensive equipment, or lengthy editing. It is also employed to promote your company quickly (it's much easier to produce videos than blog posts!). If you're amazed it possible to make an advertising video and then publish it in just a few moments (not hours) it allows the creation of videos to promote your business which are engaging, informative and attractive. The result is that viewers will be happy to have more confidence to publish.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

Beyond the positives of video marketing which we've already discussed the importance of There's a second reason that incorporating videos into the school's marketing plans is an excellent idea: relevance.

As technology has advanced in the past, businesses must stay on top of all the latest advancements to remain at the top of the market they hope to target. Video marketing is only one of the newest advancements in the long list of new technologies and methods for marketing. Actually, Cisco predicts that video content will comprise 69% of Internet consumption by consumers in 2017 and Nielsen anticipates that the figure is 64 percent. Marketing experts expect that video will be an important element in the marketing strategy of their clients.

Here are the steps I use when creating promo videos:

     First Step: PLANN    

It's essential to establish an idea of the things you want to accomplish before taking an hour or so in the process of making your film.

  • Set the goals for the video. What is the objective you would like your viewers to experience when watching the video? Note it down! Important to clear your head straight before you go further
  • What's the type of content will be required to make your video? Write down the particular videos or images you'd like in your video.
  • What type of text do you want to include? Incorporate specific promotions or information about events, coupon codes or a call-to-action.

Step 2. PRODUCE

Most people become stuck due to a lack of expertise in technology. You don't require expert technical knowledge more! All of us create our videos to promote our products by using smartphones.

  • Choose the place where you'll make your video. Use one of our best programs and you'll have the ability to create a stunning video in just five minutes. Most popular iPhone video games include Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Some are completely free, and others are absolutely free. A lot of them even include templates. There's no need to "design" the entire thing. If you're no technical expert, you can try Flipagram initially, since it's a simple slideshow.
  • Upload your images along with your message to the application you wish to use. You must use your own pictures or ones that you've been granted permission to use. You shouldn't copy images from Google!
  • Want music? Certain apps have built-in music beds which could be utilized to make amazing sound effects to your video. But just remember that most of the songs within iTunes library iTunes library are protected by copyright. It could result in penalties if you embed music inside your video, but not being authorized to utilize the video. (i.e. it could lead to you being legally liable) (i.e. your music could be blocked or your audio you upload might be deleted from social media - gaaaahhh!) My top choice for buying music or sound effects can be the Audio Jungle.
  • After you're finished take the video and save it to the camera roll or upload directly through the app.

Be aware that when you plan to post your video to Instagram your post should last between 3 to 60 seconds. Keep in mind that attention spans are reduced... Therefore, ensure that you have videos that are less than 30 seconds long.

If you wish for your video to look professional on every device make use of a square-cut crop. That way, no one needs to switch their phone to watch the video.

Here's an example of a promotional video I made for my course that I uploaded on Instagram (about 15 mins):

Course Promo Video Example

     Step 3 of HTML1: MARK    

  • Upload the video to your social media platforms by using a simple message and a hyperlink. Inform your followers of that you're planning to make. (i.e. to reinforce the video's call-to-action)
  • The video can be posted to the YouTube page you've made. It could be integrated into your blog or guest posts for other sites or guest blog post.
  • Use the video to promote your business emails.

Are you prepared to design an advertising video to promote your online class?

Promo videos have proven to be effective methods for increasing the number of individuals who sign up for classes. Utilizing the applications listed above, they really will appear much more quickly than you thought. Test it and see the engagement on your social networks increase!

If you have concerns about the creation of a video promotion for your online course submit your comments below. Download my video planning worksheet that will help you when making your next video!

Julie Ball is the Founder of Grow Web Marketing, a marketing business that aids women entrepreneurs grow their business as well as their brand and branding. If you're interested in learning how to make professional videos to promote your company without spending a dime, you can take her course simple video marketing classes designed for small businesses.

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