How to Build Relationships with Your Customers Through Storytelling
When someone tells a story that stays in your head for a long time after you hear it this is the strength of storytelling. studies have proven that people love a good story because it's what connects us to each other. With how digital the world has become, it's all more difficult to communicate. But storytelling is still able to hold its own in establishing connections with other people.
It's the place where storytelling could be utilized to benefit your company. When you consider selling your goods It's natural to think you should only talk about the items on your site. Although that's a crucial component of selling online however, it's not what will sell your customers on your brand. The website may be excellent in explaining what you offer but it's often not enough for customers to 'buy-in' to your brand. Benefits of having relationships with your customers may be greater than you think that a great narrative can assist you in getting there.
Story Telling is a Powerful tool for Selling Software Online
Companies that sell software online will increase sales through telling a story and making an emotional connection with potential customers. How? Customers will pay more for online products and services which make them feel happy with their interactions and connections with the company. Creating a connection by sharing a story of your brand on your website will foster this feeling and increase sales.
If you're thinking if there's a story you could be told then the answer is resounding yes. Every business has a story. Answer these questions, and you'll be on your path:
- What was the process that led you to come up with the idea that your company is built on initially?
- How did you agree on the name of the company?
- How did you get from where you are now?
- What is it that you enjoy about the work you do?
A good story will cultivate positive interactions with customers, leading to increased sales, as well as a greater feeling of loyalty that is the backbone of long-term relationship with customers. Most effective stories are ones that entertain as well as inform and provide the potential customer value.
Take, for instance the firm Marketo. Their ground-breaking marketing platform has performed very well and also has an excellent story. On the website of Marketo, they talk about the way that "Marketo is now a market leader in automated marketing however, at the heart we are a company for marketers that is, by marketers. We wake up every morning contemplating ways to make life better for those who are also marketers." It is evident that Marketo does not go around and about about how awesome their software is, instead, they share a story that talks about the fact that they have always had their clients in their minds.
Stories to Share to Make Connections with Customers
The stories you tell can make your company feel unique and human. These are the things that make your business unique. Let those stories speak for the company you work for.
Marketo uses this method by talking about prioritizing their customers. You'll notice how they don't simply talk about their general customers however, they're more specific in addressing who their audience is. Have trouble writing your own tales? Talk to your clients! Here are a few questions for you to start:
- What are you able to do differently than others in the same business niche?
- What are they most excited about about your company?
- How do they describe the company's image to other people?
- How did they find you first?
Make their responses into stories, which create connections with new customers.
Engage with your customers through Images and Videos
It's been said, "A picture is worth a thousand words." Customers enjoy taking photos to give an impression of your company, its style of operation, and what is what sets them apart. Photos allow them a little glimpse into the company.
Make use of images to convey your company values. It's all about your client and the relationship that you establish with them. By sharing what you value within your business, you tell the customer not just 'what' they're purchasing, but who is the company they're buying from.
You can even tell your company story by using videos. Let the people side of your company and let your customers identify the person they're purchasing from. Given how well-known video has been, adding it to the collection of your business's stories could be a wonderful feature.
Let Your Customers Tell Their Erfolg Stories
When customers write reviews talking about how your product was a huge success for them, it's important to post these reviews in your web site.
Offering testimonials of customers as well as telling the story of a client are excellent (and straightforward) strategies to market your business. It allows potential buyers to get insight from their previous clients. With over 80 percent of customers seeking out opinions as they make the decision to purchase Why not offer them some positive input from your happy customers? The testimonials of your customers will inspire other customers to tell their own stories as well as fostering a better relationship between your company and the individual who told the experience.
To find these customer reviews Read your reviews online and talk with your sales team to get names of satisfied customers may be willing to tell their story. They can be asked to write a testimonial themselves and then take it an extra step. Talk to your customer about how they successfully used the product or service you offer and then create a case study that new customers can read about as they are making their purchase selection while on your website.
Detailed customer stories can help to build a sense inside your business. Make sure you get the permission of your customers to publish their stories.
It's valuable to share meaningful material with your current as well as potential customers. Engaging, pertinent engaging story is a marketing strategy you can use to help your company grow. Make your story one that is inspiring and inspire your clients.
