How to Build a Personal
Seth Godin is a branding expert who is known all across the globe for his brilliant concepts. Through books such as Purple Cow and Linchpin He has established himself as an authority in both business and personal branding.
As an expert in branding, Seth made an intentional choice when it came to his style. Seth wears bright glasses at all times. So when you see an internet picture of a man in a beard wearing glasses that have yellow or fuchsia frames, you're usually looking at Seth.
Seth's glasses could be a silly thing to open an article about your personal brand with. But they became an integral component of his remarkable personal branding.
In the case of developing a personal brand We all recognize the benefits that might be derived from it. There are people who have great personal brands , and they are offered job opportunities, consulting gigs as well as sponsorship agreements and much more.
Personal branding, however, can be intimidating, particularly when you see people who apparently have much more to offer than you do.
In this post we'll talk about the best ways to create a personal brand. It doesn't matter who you are and what goals you have it's likely that having a brand that is personal can aid you to achieve them. Learn how to create your own.
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What exactly is a personal image?
Examples of awesome personal brands
Personal branding in the workplace
What is a personal brand?
Personal branding is in essence - the way other people perceive your image. Building a brand for yourself is a conscious process of doing what you can to influence and shape how others perceive yourself. One of the things we do as humans is make judgements on people - for better or for worse. When we cultivate a solid personal brand, it allows us to control the type of judgments people make about our character. In the age of LinkedIn and the other popular social media increasing people are presenting this version of ourselves on the internet world.
Personal branding as connected to careers this is fine. So, a career-oriented personal branding is the way that people see you in relation to your profession.
Examples of awesome personal brands
- Adriene Mishler - the creator of the YouTube channel Yoga with Adriene (10plus million subscribers), Adriene has built an impressive personal brand about Yoga and well-being.
- Oprah "You get a car... you're getting the car." ..." The personal brand of Oprah is one of the most powerful and includes everything from her TV shows to magazines and books that we are familiar with Oprah with thoughts and ideas, paired with human.
- Jay Shetty - A former monk who became a an expert in the workplace and motivational speaking, Jay has built a personal brand based on the lessons that he's learned through his spiritual education.
How do you create your personal brand
1. Find your voice
It's simple to compare yourself with others. It's easy to pop on to LinkedIn and view the CEOs as well as career influencers who appear to have their lives together and have a higher level of accomplishment than you.
Maybe you get hit with Imposter Syndrome "What do I have to give?" Perhaps you're not feeling it, "That's not for me. "
Really, that's okay. The word authenticity gets thrown all the time, but your personal brand should - in the first place - be authentic. It must reflect of you as a person, a part of your authentic self. (It isn't necessary to be all of who you are. You can keep things for you. )
This is why the very first step in personal branding is figuring out your beliefs about what is authentic and how you would like to represent yourself. It's obvious that for the vast majority of us, this is a professional image. So whether you're trying to find clients, jobs, investors, or customers, presenting the side of ourselves with the highest chances of success is logical.
Similar to how you'd complete your profile on a dating website that is the most attractive image of yourself, your personal brand in the workplace should reflect an expression of your highest professional version of yourself.
2. Choose your niche
Oprah is arguably one of the most visible personal brands on the planet. But would you hire Oprah to do your taxes? Would you hire Gary Vee to teach you meditation? Would you consider hiring Tony Robbins to create Facebook advertisements for you?
Chances are, the solution to each of these questions is "no. "
This can teach us a lot about personal brands. Personal brands exist in a niche and a space. They target a specific type of person with particular issues.
Politicians have very different personal brand names than rock stars - but both have them.
If you're planning to create your personal brand completely from scratch, it's worth asking yourself "Who are you creating it for? "
Who do you want your personal brand to draw? Create a persona.
If the purpose of your personal brand is designed to help you get an employment opportunity, you'll want to be able to attract employers. In the event that you're an entrepreneurial, and you're looking for customers, your personal branding must convince potential clients they are the right individual to assist them.
Pick a specific niche you'd like to be within.
3. Pick the platform
When we think about personal branding, many of us consider it in relation to the idea of a platform.
Sure, your personal branding isn't limited to social media. You might be the person in your office everyone is talking to about wellness at work and health - but they have never met your profile on Facebook.
It's a kind of personal branding.
The majority of users utilize technology and social media to clarify and leverage their own personal brand.
The power of social media is that it provides you with an advantage. There's no limit on the extent to which your business can grow.
If you are the most well-known individual in your organization who you can talk to regarding taxes it could mean you get assurance of job security as well as a pay raise. If you're the most-loved tax-related person on LinkedIn it is possible to start your own tax business as a consultant.
The key difference lies not so much the content you're putting out as much as it is scale. Platforms like Facebook and Twitter have allowed us to build personal brands at the scale of our needs.
Here are a few of the platforms to look for:
LinkedIn is where to look for everything career-related - it's called a professional network because of a reason. LinkedIn has thousands of career and business-minded individuals searching for their next job, employee, investment, or client.
Here are some of the kinds of people who have created great personal brands on LinkedIn:
- Coaches
- CEOs
- Employers
- Marketers
- Thought Leaders
- Investors
Meta
Meta is a bit of a mix of two platforms for social media: Facebook along with Instagram. However, they're both owned by the same corporation and a lot of the software used in the back end is similar to the other.
Both platforms offer many positive things to offer creatives. If your personal brand is inspired by something is visual, like potting plans, painting, or graphic design, these might be your ideal platforms.
In addition, Facebook and Instagram can be very effective for those who are sharing suggestions and lifestyle tips. such as motivational speakers or coaches.
Both of them were highly image-based, but they've done a deep push into video. The algorithm is rewarding increasing amounts of native video nowadays. If you're looking to produce video, then these could be the best choice.
There are some restrictions. Facebook isn't an ideal platform to build groups and the organic reach does not make sense. You pay for reach your own followers.
But both of the platforms are suitable with different kinds of personal branding.
Here are some personal brands that are doing well in Meta:
- Fashion
- Fitness
- Motivational speaking
- Career influencers
- Wellness
YouTube
YouTube can be a fantastic platform to build some types of personal brands. Because of the built-in search engine, putting up YouTube videos right now could pay dividends over the years and especially when you're in a niche that's been well-planned.
Here are some interesting personal brands being built through YouTube:
- Teachers
- Entertainers
- Storytellers
- Explorers
Tiktok
If you're a teenager You probably already know that TikTok is on the market for some time. If you're over 20, you may think it's something completely fresh.
But there's no question that TikTok is powerful, and we are seeing creators transform from zero to million in a very short period in time.
The singer JVKE began releasing music on TikTok as part of the pandemic. it exploded. As of today, his latest song Golden Hour is playing on every radio station.
Here are some of the great personal brands built using TikTok:
- Musicians
- Influencers of fashion
- Makeup
- Performers
- Thought leaders
- Cat videos
Your personal social network
One of the things we are awestruck by is the fact that more and more creators are leaving the mainstream platforms and building their own platforms.
New creator economy platforms that allow you to are the owner of your voice and branding. You don't belong to them.
This is why we're happy with what we've created at Mighty. Through our software for culture it's possible to build the equivalent of your own social networkby bringing together the community, information, classes and even commerce.
4. Make your profiles
If you have decided on the platform you want to get involved on, you are able to set up your profiles. Your brand's personal image, your position, and how you present yourself, all of it will impact how people perceive your image.
Do not forget that a personal brand is made up of many things. You should put your best foot forward on the things that you can control. For example, on your LinkedIn account, you are able to manage your description, quality of your photo along with your keyword selection as well as your testimonials You can even ask those whom you've worked with in your past to remove an endorsement.
Make a brand for yourself which is consistent with the target audience that you want to reach, but - like we mentioned in the intro - is faithful to the authentic you feel for you.
5. Start talking
Every thought-leader or celebrity you've encountered in your life has done one aspect... the began writing.
The bottom line is that at the end of the day Your personal brand does not require perfection for you to start. As in the words of Zig Ziglar, "You don't necessarily have to be a superstar in order to start. But you have to begin to make the effort to become great. "
A strong personal brand eventually just comes down to getting involved and learning the details as you go. If you're creating your own brand online, it takes some time and effort to discover what connects with users, the best way to understand the algorithms and then how to craft material that draws the attention of those who like it and followers.
If you're looking to learn the art of your personal branding Don't put it off until you've got everything figured out. Talk to your friends and figure it out as you go!
6. Stay consistent
Building a great personal brand is about consistency. After you've identified the topic you're talking about, your niche it's important to keep it fairly consistently. This lets those who listen to you know what they'll get when they tune in.
If somebody follows you for your awesome yoga advice, but your account gets filled with politics, rants local news, and all other than yoga, they will probably quit following you.
A second aspect of consistent is more crucial. Continue to show up. Continue to show up. So many people intend to create a strong personal brandbut stop after a few weeks of testing.
People who make the most of their personal branding are the ones who build long-term, consistent reputations that translate into job offers, clients as well as other wonderful items.
7. Build your network
The last but certainly not the final, you should make networking an integral part of developing your personal branding. Begin by contacting other people in your space. Spend time getting to know them. Promote the work of others who have content that provides worth to your viewers.
Building a great personal brand can be more effective when you are seen as integrated into the world.
Building your personal brand at work
The majority of this article was dedicated to building your personal image online. However, all similar steps are applicable to developing your brand's image on the job.
- Find your voice. Figure out what you'd like to say.
- Pick your area of interest. Become known by some thing.
- Pick your platform. This could be an online platform, and your business is likely active on LinkedIn. However, you can also think about the company magazine, emails and even having regular gatherings in the breakroom.
- Build the profile of your choice. Decide how you want to present your self and then create that profile.
- Start talking. Don't wait till you have everything figured out.
- Be consistent. Be known as the person who cares a lot about x thing (workplace wellness, healthy work-life balance, productivity, etc. )
- Build your network. Meet employees from all over the world and represent your company in the outside world.
Conclusion
We hope this article has offered you an excellent outline of the steps to create an individual brand. At the end of the day, building your personal brand isn't rocket science. However, it requires figuring out who you want to be and showing up.
If you're interested in build your own social space make it happen with Mighty. Our cultural software platform lets you combine content, community, courses as well as commerce. With our Spaces that are flexible that allow you to add things like live events, live streaming, profile profiles of members discussions boards, chat and messaging. This is the perfect platform to grow and monetize your branding.