How MapTiler Doubled The Number of countries they sell in Through Strategic Partnerships
Between 2015 and 2020 MapTiler increased the number of countries in which it serves customers. It is a Swiss-based SaaS firm now assists government agencies, companies, as well as SMBs across more than 120 nations by providing maps API for web as well as mobile developers.
I spoke to Tom Armitage, MapTiler's Senior Technical Writer, about how MapTiler utilizes strategic partnerships to grow its global customer base.
1. Make use of Affiliates as Local Sales Partners
MapTiler maintains the documentation for developers in English -- and as the primary business language throughout the world, this is working well for most of its customers.
"But there are some regions of the world who want to conduct business in a different manner," Tom explained. "Maybe the developer documentation is fantastic, but they'd like to be sold to by a salesperson that speaks their local language."
The team of Tom looks for affiliates to act as local MapTiler specialists. Through understanding the region's indigenous cultural and language they can be a one-stop shop to localize sales and marketing help.
MapTiler has seen substantial growth in revenues for countries with active affiliate relationships. In the case of Japan, for instance after they enrolled an affiliate partner in Japan the sales of their business within Japan have increased by over 300%.
s and improve revenue new markets and increase revenue in new.
2. Look for Partners at Global Events and Social media
MapTiler makes a point of attending developer-focused as well as other tech conferences to spread branding awareness. "We are a highly energetic team of professionals who make connections all the time: talking to people and educating them on the ways that our amazing cartography could help their product."
However, the team uses in-person events to find associates as well as to establish strategic partnerships with companies of other kinds.
Industry events and conferences can prove useful when you wish to broaden your horizons to see who's looking to work together. If you're seeking some specific thing, social media is also a great resource.
"If we know that there's the country in need of the same level of service, we have a look for who might be in a position to provide this service to us. Sometimes they just come to us via our website and we spread the word through social media platforms that we're in search of affiliations with firms."
MapTiler has its own partner page on their website to invite interested parties. It always looking for partners who are willing to join.
3. Make Sure Your Pricing and Checkout is Localized
In the event that you're working with affiliates to enhance sales within your local area, ensure that customers can check out with their preferred language, currencies, and payment methods. This will make your partners their work much easier.
Per internal research We found that the display of local currency and payment options will boost conversion rates locally up to 50 percent.
4. Choose Your Top Users
"Every time, we get a champion customer who really appreciates the work we're doing. They truly appreciate us, and we get their attention," Tom explained.
This is especially useful for users who are an influential person in their industry. "That can really assist in promoting your brand without the result of any type of payment."
MapTiler's staff encourages advocates by ensuring that they're supported on the application. However, they make sure that sharing and marketing is a mutually beneficial process.
"If you're a blogger, or something like that and we're a blogger, then surely we'll be sharing and helping them to spread the word about their work, as well."
5. Make It Really Easy to Get Started
One of the main reasons for the MapTiler's popularity is how user-friendly it is. Tom's team has invested much time and effort developing support tools that help an upcoming company to get started as well asfor those who are already users to discover ways to make use of the platform in new ways.
"You are on our website and you'll discover a wealth of details on how you can build, integrate, and incorporate the maps into your own applications: lots and loads of code snippets and code samples.
Based on a growth-by-product (PLG) model There are free tiers that cover all three of MapTiler's subscription options that give "quick results" for those who are new to the platform.
When you sign up for MapTiler Cloud "there's an example of code that you could just drag and drop directly into whatever it is that you're working on to allow you to very quickly and easily start working."
If you are interested in the addition of maps on your site or apps, you can get a free trial.