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How instructional videos can be a game changer for events |

Jun 27, 2023

It's getting harder and harder to convince participants to come to an in-person or virtual event. If your landing page's promotions or emails and social media posts aren't getting your event the numbers of registrations that you'd like, it could be time to explore how video can drum up excitement and demand to your event.

Instructional videos are a great way to help participants to grasp the significance of your event. Instead of having a landing page with paragraphs explaining your upcoming event, share some punchy videos with your intended audience. The video can draw people's interest on topics that will be featured at your occasion, give details on the venue, answer common questions, and show the importance of your event through video narrative.

While generating early demand for an event is hard, it can be more challenging to maintain interest once the event has gone live. In general, online events have a no-show rate of 35 percent. To get people in and take part in your event, it is necessary to create a campaign to promote your event that entices as well as educates and motivates attendees.

In this article, we'll share ideas and examples of instructional videos to help you develop event marketing strategies that will make you feel happy.

The following article:

What is an instructional video?

Five ideas for pre-event instruction videos

Pre-event videos can help set expectations with guests, build up the venue and help make the event easier to access. Plus, 47% of marketers believe interactive content is one of the most effective ways to generate leads.

Are you looking for inspiration to generate enthusiasm to your next gathering? Here are five suggestions on how to create momentum with tutorial videos for your pre-event.

Event venue walkthrough

The videos you create for your event's pre-event instruction are expected to generate excitement. A walkthrough of the venue for your event video is an excellent method to inform attendees of the upcoming program. They're also a chance for non-attendees to feel FOMO and join in.

Brian Cole, the founder and CEO of the creative production company edgefactory Explains that venue walkthrough videos can form part of a series designed for getting people ready for the event.

"This video can have visuals of the city the meeting is in to get attendees eager to go, crucial points that inform the participants and encourage them to participate, and an invitation to register," he says.

"Then we make different videos like explainer videos about how to register and download and engage in the event's app as well as a listing of the top 5 things you need to know prior to attending an occasion."

For example, the London-based conference for marketing Atomicon shared the video clip that gave visitors a taste of the setting, the atmosphere, and activities. The final message is a invitation to take action in order to increase sales.

Live FAQ

Do you keep getting the same inquiries regarding your occasion? Create a live FAQ so that guests can pose questions at any time in real time. Provide details on what attendees are likely to experience at the event as well as the reasons why they should attend and the date it will begin.

It's easy to create an engaging and informative Q&A session with video. After recording your session, you can modify the video and then add it into a template that you can customize, and upload the clip to the channel you prefer.

Screen recordings of the program walkthrough

Interactive maps

Have to inform the guests of the location of the keynote speaker stage? or where the party afterward will be held?

If you're hosting a large person-to-person gathering, a interactive map can help attendees get their bearings before they arrive on site.

Infographic video

An infographic-style animated video is one way to explain the schedule of your day's schedule.

Event planners may use animations to show attendees how to choose and reserve different events. You could also use infographics to present the goal of your celebration.

4 Ideas for live event instructional videos

Planning an event comes with certain uncertainties. Registration online is just two clicks so registration can be hard to trust. While thousands of people may have signed up for your upcoming online conference, there's no guarantee of presence until after kickoff time and the log-in.

And, what can you do to keep people engaged once they're in the virtual space of your event?

Marketers need to grab the attendees' interest by demonstrating that an event that isn't only the opportunity to gain knowledge about new material but also a way of connecting with speakers as well as connecting with others.

Make sure that your virtual and in-person guests entertained throughout the event by using these informative videos.

Demos

Demonstration videos are the right option when you need to demonstrate a product's features live. These kinds of videos often use original footage to highlight the product's features through testing and unboxings or showing how to use its features.

In the context of the event, videos of demo could appear in a keynote address or as an ad-break.

Tutorial

During the event, speakers can share a pre-recorded tutorial video. This clip should teach viewers the latest skills for example, how to use a specific device's capabilities.

Or, it could be a masterclass with someone who will explain the process they used to achieve a particular final result.

Screen record a how-to video

Screen recordings are becoming a increasing feature in marketing campaigns. By 2022, 57% of marketers using video created screen-recorded video.

This isn't a surprise as to why they're a simple method to display rather than inform viewers. The key is to edit the videos effectively to make sure they appear authentic and professional as opposed to amateur. If your event is focused on online technology, then slick screen recordings are a great way to demonstrate different features and use cases.

Live streamed interactive sessions

Do you want your participants from outside to be a part of your live events? Set up live streamed interactive sessions that allow everyone to take part. If you're planning to host an event live that includes speakers, you should include a live poll, live Q&A, or networking events to encourage participants online as well as in person to participate.

7 Ideas for post-event marketing videos

Event content that is of the highest quality can live on for a long time after the event's completion. Excellent event-related content created by the speakers, topics and sessions have the potential to keep participants engaged until the event's next edition. Event organizers should try to create brand loyalty through events that are evergreen so attendees want to come back for the next event.

You can go beyond the typical event highlight video and help your viewers continue to grow by using these ideas for online videos.

Video on key learnings

After your event, you can share short snippets that help attendees remember the key takeaways from the day or session.

Brian Cole of Edgefactory explains how creating videos of recaps can help the event to live on even after the guests have gone home.

"After the event, we provide highlights of all that was happening at the event which includes interviews with key opinion leaders at the event, as well as sponsors and sometimes, the team to thank people for coming," he says.

"This assists the viewers in retaining their learnings from the event, it reminds them of the importance of attending, and gets participants excited for the next one," he adds.

Brian's agency, Edgefactory, recently produced a highlight video for the 2023 Quest SKO IT operations and cybersecurity conference. The host interviews attendees, speakers, and organizers about why they're at the conference, their most important learnings, and what they've learned from the conference.

Event recap video

Recap videos remind attendees of the benefits of the event, and also encourage new participants to become excited.

It's also a fantastic way to reuse your content from events and extending your reach across social media platforms. Videos of recaps could contain a mix of testimonials as well as highlights from the event, along with plans for next year.

Lori Hall, co-founder and director of creativity at the Multicultural Marketing Agency Pop'N Creative explains the way a recap video of an event has helped to increase the impact of a single event collaboration together with Hulu in New Orleans.

"We created a video recap to guide our consumers through the specifics of the experience and Hulu published a summary of every day's events on their social handles. It allowed them to record on-site impressions and then upgrade those numbers," she says

"The Rink @ The Hulu Motel was a Social reach of 8.1M and was boosted by celebrities, influencers and VIPs who shared their experience on social media. The Rink @ The Hulu Motel on their networks."

Audio recordings of speakers

Have you ever attended a talk and learned something fascinating and then forget about it a few days later? This has happened to many of us. In order to help your attendees implement the lessons they learned at your conference, aid them through recordings of speakers available on demand.

Include a link your recordings from the speaker in a follow-up email a few days after the occasion. Let people know how to discover what they're searching for by dividing the recordings into chapters, and then providing a written transcript.

Semrush's Global Marketing Day, the brand shared recordings from its keynote speakers to the website. Anyone who visits their website can watch the recordings for free.

Screenshot from SEMrush event on demand page

Interactive video quiz

Gamify your recent event and give participants the opportunity to win a prize and unleash their competitive nature through a fun video-based quiz.

The quiz could take place after a keynote speech, following a day of activities, or async once the event has ended.

Create personalized videos

Instead of sending an ordinary text-based email that sums all the highlights of your event make sure you send an individual video. Make yourself visible, express gratitude to participants for attending and then talk about the event's key highlights.

Training videos

80percent of attendees take part in virtual events for education reasons. Engage them in learning by sharing videos of training after the occasion. Based on the contents of the keynote speaker's sessions You could develop a sequence of tips that will help you implement best practices as well as the most important lessons.

You can also ask your presenters to create short 10-minute online training sessions loosely based off their talk.

Follow-up Q&A

Participants may either submit their questions before the Q&A session or have them ask questions live.

Online course bundle

Make your event an online series of courses. This is a great option to make sure that the event doesn't get lost. This is also a method to engage non-attendees.

Offer your course bundle in one lump sum payment or a subscription. Course videos can also generate brand awareness for your future events and encourage more participants to sign up.

Begin creating your own instructional video tutorials today.

Videos that instruct you can assist you to market your event at every point in your marketing campaign. They're an effective way to create excitement, draw participants in as well as encourage prospective attendees to sign up. One of the keys to successful instructional videos is to know the audience you're targeting and to share information that will entertain and instruct the audience.

Ready to take your online event participation to the to the next level?

Marketing event instructional video FAQ

What do you need to know about making a good promotional video for your celebration?

An effective promotional video must be a teaser of your event and generate enthusiasm among guests. The best way to create excitement is to promote your program by presenting walksthrough videos, sneak previews, and highlights of previous versions. Make sure the promotional videos are short and sweet, so the viewers are left with a desire for more.                 What are the advantages from event-related video marketing?

Video is one of the most effective strategies to let attendees visualize the occasion. Utilize your videos for marketing to generate excitement before your event, connect participants, and expand the reach of your event after it has ended.                 What factors should I be aware of when making videos for events?

When you create a video to promote an event, you must have a clear plan. Set clear goals for the event, be it raising awareness, boosting sign-ups, or engaging at-home attendees. To avoid overspending, set a sensible budget and stick to the plan.