How do you write descriptions of products including examples
Smaller companies or startups may not always have the full-stack staff they require. You might have a marketing team of one (or no). Marketers often take on multiple roles.
This is how you can improve your writing skills by using product descriptions that actually to sell your products.
What we'll cover
- Why do product descriptions matter?
- 3 must-haves for product descriptions
- How do you write an amazing product description
- Do's and don'ts
- 3 standout product description examples
- Please refer to this description for the product Copywriting template
- Using product videos to help sell
- Recap
Why do product descriptions matter?
Product descriptions go far beyond simply provide information about an item. They are short pieces of information that are able to change the outcome of a transaction as well as increase trust among customers.
Alongside content marketing, targeted emails as well as a robust social media presence, your product descriptions tell the customer everything they want to know about your products as well as your company's image:
- 90 90% of consumers say that product descriptions influence their purchasing decision.
- A majority of customers have returned an item that did not accurately match the description of the product.
- The United States, 46% of customers won't buy something if they are unable to locate the exact information about the item online.
- And 9 out of 10 people read online reviews prior to making a purchase.
As you can see, customers like product descriptions. You can guarantee that they will read whatever you write underneath your product images and videos. They will be able to understand what your product is about, how it works to make people feel and the impact it can have on their lives.
If a product meets customer's expectations (that you've set by providing an informative product descriptions) and you're developing a brand relationship built upon trust. Imagine it as another place where you can connect with your customers to better understand what your products can do to improve their lives.
3 essential points to include in descriptions of products
Product descriptions describe the features and advantages of the product for customers who visit your pages. For convincing description, the marketers must look inside their clients' heads to provide customers with the information they need. It is hoped that the description copy will also compel them to "add to the cart."
If you're not sure what to write in a description, these components give customers the information they'll need to determine if you're offering the ideal option for them.
- What problem your product solves
- What benefits do customers get from using your product? What benefits do customers gain from using your
- What separates your product from other similar products
Once a buyer has finished scanning a product description, you'd like them to know what they're looking for and how it can change their lives and why it's the best part about the product.
How do you write an outstanding description of the product
1. Set your goals for the year.
Are you only trying at influencing customers to make an purchase? Or do you want to help customers move from one product to the next? Ask your team what your expectations are, and establish goals before you start making product descriptions.
2. Be aware of your clients
Apart from knowing your market's demographics, it's also vital to understand the kinds of people that are converting into customers. What do they like and the issues that matter to them? What type of content do they prefer the most? Hone on to discover which is the best messages.
3. List basic specs
Give them the boring info in a clear manner. Utilize a bulleted checklist for things to discuss such as dimensions, materials, or the battery's time. Discover what details potential customers require about your products , and share it with that information without fluff, to cut through the noise.
4. Write down the advantages
The next step is to make sure to differentiate your product from others by describing its benefits. It is possible to be precise about what your product can solve or even create images about what it can do to make people feel.
5. Use an example
Make use of the info you have gathered from the earlier steps to create a draft of your product review. You can wing it or use a product description template to ensure you are focused. A key factor in writing effective product descriptions is to locate a template that you can reuse with each new listing.
Do's and do's and
Though their impact is pretty amazing, descriptions of products aren't required to be perfect. A lot of people invest quite a bit of time and energy learning to create product descriptions, so don't worry when you're struggling to comprehend all the information.
Keep this page in your bookmarks to keep the information handy. Also, check out this list of rules and guidelines to make writing easier:
Do choose the correct terms
In persuasive writing, some phrases are perfect for shoppers on the internet. They are words create a sensation an idea, thought, or an impulse so that customers want to know more about your product and even buy it for themselves. Here are just a few examples of persuasive words to use for your description of the product:
- You
- Value
- Imagine
- Because
- Results
- Exclusive
Don't -- Post an entire wall with text
Most shoppers aren't spending hours reading product descriptions. Most customers glance through the description for trigger words and basic information. Instead of having a cluttering chunk of text, you can organize your description text by using headlines, or bullet points to make the content simpler to read.
Do test it by splitting your copy
Don't -- Forget about SEO
For organic leads that lead directly to your products Optimize your content. Use strategic keywords so that those who are relevant to your business end up on your product pages. Utilize local SEO methods to get traction in your geographic location. Don't forget to improve the titles of your products as well.
Do reflect the tone of your brand
A part of building a trusting relationship with your customers is the consistency of your branding messages. Customers will be in confusion if you have a social media pages are filled with humorous content, however, your product descriptions seem far too formal. Be consistent with the tone of your company across marketing channels, use an email customizer to create consistency, and reflect your brand's tone in the description of your products.
Do not- Leave out images and other materials
Just so we're clear that a description of the product does not suffice to market an item. Images are worth a thousand words. Additionally, product videos give customers even additional information about the reasons they should buy your product. Select clear images with diverse angles, and also include an explanation video, size chart or pictures of customers making use of your product.
3 standout product description examples
1. Hubspot
Hubspot's description of its content management software is short, sweet, clear and straightforward with regard to graphics. It explains to you which customers the product caters to as well as what it is capable of and how it can be tailored for those who do not have time to read about all the specs and just need a reliable system.
2. Tula Beauty
Tula Beauty's product description for their 24/7 Moisture Hydrating Day & Night Cream includes a description of the product which tells you precisely what it does. It contains the keywords "moisture," "hydrating," and "cream" so that customers looking for information will be more likely to come the site organically.
3. Alo Yoga
This product description example includes dynamic imagery. As you browse the page of the Warrior Mat by Alo Yoga the attention is drawn to the vibrant colors set against the neutral backdrop. The site offers an action video and a short video of the product. Although they provide a lot of details about the specifications the video is organized and enjoyable to view.
Follow this product description copywriting template
Now you have all the equipment you require to craft better descriptions of products to your clients. Whether or not you are only beginning to master how to write efficient copy, it's beneficial to have a standard template to streamline your workflow. It is possible to create your own template or locate an online one that is suitable for your requirements.
Here's a basic product description copywriting template that can aid you with your first steps:
1. Make sure you give your customers a warm welcome.
Start by making the customer feel connected with your product in a positive way. It's your job to show them that your product is in line with their energy. If you give them a positive review by relating it to your product, they already begin to develop an emotional connection to the product and understand that the product was designed specifically for their needs.
2. Let customers know about a certain product and explain how they could gain from it.
In the next step, talk about one of its features, and then what benefits they will bring to the customer's life. The goal is to inform people why your product is perfect for them. After that, they will begin to picture how much better off you will make them after they buy your product.
3. Make a recommendation
To cap off this simple three-step product description, end with a sentence that puts your product in the context of your product. For example, if you're selling a brand new smartphone:
"You're smart enough to not settle for less. With our brand-new, drop-resistant glass that you'll never scratch your screen once again. Pair your new smartphone with our waterproof case for an iPhone that can go as hard as you do." -
Using product videos to sell
- Demos are videos of the product that demonstrate the product in action.
Include information in your videos about your product that highlight dimensions of the product, and social proof as well as great photography and a call-to-action, and company branding.
Recap
Whew! It was quite a bit. Here's a brief recap:
- Descriptions of your products are as important as your other content advertising efforts.
- Use a template for writing copy that includes aspects like advantages, features, as well as keywords. The template also provides a checklist for images, product videos hyperlinks, specifications, and links.
- When words fail and video wins. Say a thousand words about your product with videos!